{"product_id":"be-brilliant-scott-baird-9781947248007","title":"Be Brilliant | Scott O. Baird","description":"\u003csection class=\"product-description\" style=\"color: #1a1a1a; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; line-height: 1.6;\"\u003e\n  \u003ch2 style=\"color: #2c3e50; font-size: 1.75em; margin-bottom: 15px; border-bottom: 2px solid #2c3e50; padding-bottom: 5px;\"\u003eBe Brilliant! How to Master the Sales Skill of Persuasive Questioning\u003c\/h2\u003e\n  \n  \u003ch3 style=\"color: #2c3e50; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eAccolades \u0026amp; Praise\u003c\/h3\u003e\n  \u003cul style=\"margin-bottom: 20px; padding-left: 20px;\"\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003e\n\u003cstrong\u003eEssential Industry Reading:\u003c\/strong\u003e Highly recommended as a practical manual for sales leaders and professionals seeking to elevate their closing performance.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003e\n\u003cstrong\u003eActionable Frameworks:\u003c\/strong\u003e Celebrated for breaking down complex human performance technology into accessible, structured methodologies.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3 style=\"color: #2c3e50; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eExtended Synopsis\u003c\/h3\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003e\u003cem\u003eBe Brilliant!\u003c\/em\u003e teaches you how to master the crucial sales skill of persuasive questioning. If you want to be exceptional in the competitive world of sales, this book is required reading. Dr. Baird shares some of his greatest professional insights, systematically breaking down exactly how and when to ask the right questions to increase conversion rates and maximize your overall success.\u003c\/p\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003eSales leaders and floor salespeople alike will find enormous value in the structured methodologies presented. Drawing heavily on human performance technology, the text emphasizes that a sincere interest in understanding others—and acting in their best interest—is the fundamental building block to forging lasting relationships of trust with clients.\u003c\/p\u003e\n\n  \u003ch3 style=\"color: #2c3e50; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eAbout the Author\u003c\/h3\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003e\u003cstrong\u003eScott O. Baird, Ph.D.\u003c\/strong\u003e is an expert in human performance technology and sales optimization. He specializes in designing actionable frameworks that help professionals refine their communication strategies, build customer trust, and achieve measurable increases in sales conversions.\u003c\/p\u003e\n\n  \u003ch3 style=\"color: #2c3e50; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eReader Targeting\u003c\/h3\u003e\n  \u003cul style=\"margin-bottom: 20px; padding-left: 20px;\"\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003eSales professionals and account executives looking to improve their closing rates.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003eSales managers and corporate leaders designing training modules for their teams.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003eEntrepreneurs and marketers seeking to build deeper, trust-based relationships with prospective clients.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3 style=\"color: #2c3e50; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eBibliographic \u0026amp; Physical Specifications\u003c\/h3\u003e\n  \u003cdiv class=\"table-responsive\" style=\"overflow-x: auto; max-width: 100%; margin-bottom: 25px; -webkit-overflow-scrolling: touch; border: 1px solid #e0e0e0;\"\u003e\n    \u003ctable style=\"width: 100%; min-width: 650px; border-collapse: collapse; font-size: 0.95em; table-layout: fixed;\"\u003e\n      \u003cthead\u003e\n        \u003ctr style=\"background-color: #f8f9fa; border-bottom: 2px solid #e0e0e0;\"\u003e\n          \u003cth style=\"text-align: left; padding: 12px 10px; color: #2c3e50; width: 30%; font-weight: bold;\"\u003eSpecification\u003c\/th\u003e\n          \u003cth style=\"text-align: left; padding: 12px 10px; color: #2c3e50; width: 70%; font-weight: bold;\"\u003eDetails\u003c\/th\u003e\n        \u003c\/tr\u003e\n      \u003c\/thead\u003e\n      \u003ctbody\u003e\n        \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n          \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50; font-weight: bold; vertical-align: top;\"\u003eISBN-13\u003c\/th\u003e\n          \u003ctd style=\"padding: 10px; color: #1a1a1a; vertical-align: top;\"\u003e9781947248007\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n          \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50; font-weight: bold; vertical-align: top;\"\u003eISBN-10\u003c\/th\u003e\n          \u003ctd style=\"padding: 10px; color: #1a1a1a; vertical-align: top;\"\u003e1947248006\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n          \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50; font-weight: bold; vertical-align: top;\"\u003ePublisher\u003c\/th\u003e\n          \u003ctd style=\"padding: 10px; color: #1a1a1a; vertical-align: top;\"\u003eLightning Source\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n          \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50; font-weight: bold; vertical-align: top;\"\u003ePublication Date\u003c\/th\u003e\n          \u003ctd style=\"padding: 10px; color: #1a1a1a; vertical-align: top;\"\u003eMarch 1, 2018\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n          \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50; font-weight: bold; vertical-align: top;\"\u003eEdition\u003c\/th\u003e\n          \u003ctd style=\"padding: 10px; color: #1a1a1a; vertical-align: top;\"\u003eFirst Edition\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n          \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50; font-weight: bold; vertical-align: top;\"\u003eFormat\u003c\/th\u003e\n          \u003ctd style=\"padding: 10px; color: #1a1a1a; vertical-align: top;\"\u003eHardcover (Hardbound, with Dust Jacket, Used Condition)\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n          \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50; font-weight: bold; vertical-align: top;\"\u003ePage Count\u003c\/th\u003e\n          \u003ctd style=\"padding: 10px; color: #1a1a1a; vertical-align: top;\"\u003e202\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n          \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50; font-weight: bold; vertical-align: top;\"\u003eBISAC Categories\u003c\/th\u003e\n          \u003ctd style=\"padding: 10px; color: #1a1a1a; vertical-align: top;\"\u003eBUSINESS \u0026amp; ECONOMICS \/ Sales \u0026amp; Selling; BUSINESS \u0026amp; ECONOMICS \/ Marketing \/ General\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n          \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50; font-weight: bold; vertical-align: top;\"\u003eDimensions \u0026amp; Weight\u003c\/th\u003e\n          \u003ctd style=\"padding: 10px; color: #1a1a1a; vertical-align: top;\"\u003e9.0 x 6.0 x 0.6 inches \/ 16.5 oz\u003c\/td\u003e\n        \u003c\/tr\u003e\n      \u003c\/tbody\u003e\n    \u003c\/table\u003e\n  \u003c\/div\u003e\n\n  \u003ch3 style=\"color: #2c3e50; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eFrequently Asked Questions\u003c\/h3\u003e\n  \u003cp style=\"margin-bottom: 10px;\"\u003e\u003cstrong\u003eWhat is the core focus of Be Brilliant!?\u003c\/strong\u003e\u003cbr\u003eThe book focuses on mastering the specific skill of persuasive questioning to build trust, act in a client's best interest, and ultimately increase sales conversions.\u003c\/p\u003e\n  \u003cp style=\"margin-bottom: 10px;\"\u003e\u003cstrong\u003eIs this book suitable for sales leadership?\u003c\/strong\u003e\u003cbr\u003eYes, it is designed to provide enormous value for both floor salespeople and sales leaders looking to implement structured methodologies within their teams.\u003c\/p\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003e\u003cstrong\u003eWhat methodology does Dr. Baird utilize?\u003c\/strong\u003e\u003cbr\u003eDr. Baird draws heavily upon human performance technology to create actionable frameworks for communication and strategy.\u003c\/p\u003e\n\n  \u003cscript type=\"application\/ld+json\"\u003e\n  {\n    \"@context\": \"https:\/\/schema.org\",\n    \"@graph\": [\n      {\n        \"@type\": [\"Book\", \"Product\"],\n        \"@id\": \"https:\/\/bustdownbooks.com\/products\/be-brilliant-scott-baird-9781947248007#book\",\n        \"name\": \"Be Brilliant! How to Master the Sales Skill of Persuasive Questioning\",\n        \"author\": {\n          \"@type\": \"Person\",\n          \"name\": \"Scott O. Baird\"\n        },\n        \"description\": \"Master persuasive questioning to maximize sales. Dr. Scott Baird provides actionable frameworks to increase conversions and build lasting customer trust.\",\n        \"isbn\": \"9781947248007\",\n        \"gtin13\": \"9781947248007\",\n        \"sku\": \"1947248006\",\n        \"bookFormat\": \"https:\/\/schema.org\/Hardcover\",\n        \"bookEdition\": \"First Edition\",\n        \"datePublished\": \"2018-03-01\",\n        \"numberOfPages\": \"202\",\n        \"inLanguage\": \"en\",\n        \"countryOfOrigin\": \"United States\",\n        \"genre\": [\n          \"BUSINESS \u0026 ECONOMICS \/ Sales \u0026 Selling\",\n          \"BUSINESS \u0026 ECONOMICS \/ Marketing \/ General\"\n        ],\n        \"image\": \"https:\/\/cdn.shopify.com\/s\/files\/1\/0855\/2077\/7531\/files\/9781947248007.jpg?v=1786531182\",\n        \"publisher\": {\n          \"@type\": \"Organization\",\n          \"name\": \"Lightning Source\"\n        },\n        \"weight\": {\n          \"@type\": \"QuantitativeValue\",\n          \"value\": \"16.5\",\n          \"unitCode\": \"ONZ\"\n        },\n        \"offers\": {\n          \"@type\": \"Offer\",\n          \"price\": \"39.99\",\n          \"priceCurrency\": \"USD\",\n          \"availability\": \"https:\/\/schema.org\/InStock\",\n          \"itemCondition\": \"https:\/\/schema.org\/UsedCondition\",\n          \"url\": \"https:\/\/bustdownbooks.com\/products\/be-brilliant-scott-baird-9781947248007\",\n          \"seller\": {\n            \"@type\": \"Organization\",\n            \"name\": \"Bust Down Books\"\n          }\n        }\n      },\n      {\n        \"@type\": \"FAQPage\",\n        \"@id\": \"https:\/\/bustdownbooks.com\/products\/be-brilliant-scott-baird-9781947248007#faq\",\n        \"mainEntity\": [\n          {\n            \"@type\": \"Question\",\n            \"name\": \"What is the core focus of Be Brilliant!?\",\n            \"acceptedAnswer\": {\n              \"@type\": \"Answer\",\n              \"text\": \"The book focuses on mastering the specific skill of persuasive questioning to build trust, act in a client's best interest, and ultimately increase sales conversions.\"\n            }\n          },\n          {\n            \"@type\": \"Question\",\n            \"name\": \"Is this book suitable for sales leadership?\",\n            \"acceptedAnswer\": {\n              \"@type\": \"Answer\",\n              \"text\": \"Yes, it is designed to provide enormous value for both floor salespeople and sales leaders looking to implement structured methodologies within their teams.\"\n            }\n          },\n          {\n            \"@type\": \"Question\",\n            \"name\": \"What methodology does Dr. Baird utilize?\",\n            \"acceptedAnswer\": {\n              \"@type\": \"Answer\",\n              \"text\": \"Dr. Baird draws heavily upon human performance technology to create actionable frameworks for communication and strategy.\"\n            }\n          }\n        ]\n      }\n    ]\n  }\n  \u003c\/script\u003e\n\n  \u003chr style=\"border: 0; height: 1px; background: #2c3e50; margin: 30px 0;\"\u003e\n  \u003cp style=\"text-align: center; font-weight: bold; color: #2c3e50; font-size: 1.1em; letter-spacing: 0.5px;\"\u003eBust-Down Books: More Than a Bookstore\u003c\/p\u003e\n\u003c\/section\u003e","brand":"Bust-Down Books","offers":[{"title":"Default Title","offer_id":48535074701627,"sku":"1947248006","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2077\/7531\/files\/9781947248007.jpg?v=1786531182","url":"https:\/\/bustdownbooks.com\/products\/be-brilliant-scott-baird-9781947248007","provider":"Bust-Down Books","version":"1.0","type":"link"}