{"product_id":"complete-idiots-guide-starting-your-own-restaurant-cannon-9780028641683","title":"The Complete Idiot's Guide to Starting Your Own Restaurant by Howard Cannon","description":"\u003cdiv class=\"product-description-container\" style=\"font-family: Arial, sans-serif; line-height: 1.6; color: #333;\"\u003e\n    \u003ch2 style=\"color: #2c3e50;\"\u003eThe Complete Idiot's Guide to Starting Your Own Restaurant\u003c\/h2\u003e\n    \u003ch3 style=\"color: #555;\"\u003eby Howard Cannon\u003c\/h3\u003e\n    \u003chr style=\"border: 0; border-top: 1px solid #eee; margin: 20px 0;\"\u003e\n\n    \u003cdiv style=\"background-color: #f4f8fb; border-left: 5px solid #d35400; padding: 10px; margin-bottom: 20px;\"\u003e\n        \u003cp style=\"margin: 0; font-weight: bold; color: #d35400;\"\u003e🍽️ BUSINESS \u0026amp; CULINARY ENTREPRENEURSHIP\u003c\/p\u003e\n        \u003cp style=\"margin: 0; font-size: 0.9em;\"\u003eA comprehensive, reality-grounded formula for analyzing, launching, and managing a successful restaurant venture without the need for multiple expensive resources.\u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003ch4\u003eExtended Synopsis\u003c\/h4\u003e\n    \u003cp\u003eIn \u003cstrong\u003eThe Complete Idiot's Guide to Starting Your Own Restaurant\u003c\/strong\u003e, industry expert Howard Cannon delivers a crucial \"reality check\" for future restaurateurs. While the culinary industry is filled with hard-working and optimistic individuals, it remains one of the most fickle and difficult businesses to break into, often because entrepreneurs enter the field for the wrong reasons. This comprehensive guide serves as a practical recipe for success, replacing the need for multiple expensive business textbooks by covering every critical aspect of restaurant management in a single volume.\u003c\/p\u003e\n\n    \n\n    \u003cp\u003eCannon takes a highly practical approach to the fundamental business questions that dictate survival: determining initial capital requirements, establishing inventory control, and navigating the complexities of hiring personnel. Crucially, the text provides metrics for self-evaluation, teaching owners how to recognize whether they are failing and need to pull the plug, or succeeding and should prepare for expansion. Featuring insider secrets from chef Mark Miller on kitchen management, this book is an indispensable resource for anyone ready to take the plunge into culinary entrepreneurship.\u003c\/p\u003e\n\n    \u003cdiv style=\"background-color: #f9f9f9; padding: 15px; border-radius: 5px; margin-top: 20px;\"\u003e\n        \u003ch4 style=\"margin-top: 0;\"\u003eAuthor Biography\u003c\/h4\u003e\n        \u003cp\u003e\u003cstrong\u003eHoward Cannon\u003c\/strong\u003e is an established authority in restaurant management and culinary entrepreneurship. Known for his candid and practical business advice, Cannon specializes in translating complex operational logistics—from menu curation to financial forecasting—into accessible, actionable strategies for independent restaurant owners. His insights are complemented in this volume by the expertise of chef Mark Miller.\u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003ch4\u003eReader Targeting\u003c\/h4\u003e\n    \u003cul\u003e\n        \u003cli\u003e\n\u003cstrong\u003eAspiring Restaurateurs:\u003c\/strong\u003e Individuals seeking a foundational, step-by-step guide to conceptualizing and launching a new dining establishment.\u003c\/li\u003e\n        \u003cli\u003e\n\u003cstrong\u003eSmall Business Owners:\u003c\/strong\u003e Current culinary entrepreneurs looking for actionable strategies to optimize inventory, manage staff, and analyze financial health.\u003c\/li\u003e\n        \u003cli\u003e\n\u003cstrong\u003eHospitality Management Students:\u003c\/strong\u003e Academics and students requiring a comprehensive overview of the realities of independent restaurant operations.\u003c\/li\u003e\n    \u003c\/ul\u003e\n\n    \u003ch4\u003eAccolades \u0026amp; Awards\u003c\/h4\u003e\n    \u003cul\u003e\n        \u003cli\u003eRecognized as a premier, all-in-one resource that successfully consolidates multiple aspects of business planning into a single, accessible guide.\u003c\/li\u003e\n        \u003cli\u003ePraised for its grounded \"reality check\" approach, directly addressing the grueling statistics reported by the National Restaurant Association.\u003c\/li\u003e\n    \u003c\/ul\u003e\n\n    \u003ch4\u003eProduct Specifications\u003c\/h4\u003e\n    \u003ctable style=\"width: 100%; border-collapse: collapse; margin-bottom: 20px;\"\u003e\n        \u003ctr\u003e\n            \u003ctd style=\"padding: 8px; border-bottom: 1px solid #ddd;\"\u003e\u003cstrong\u003eISBN-13:\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 8px; border-bottom: 1px solid #ddd;\"\u003e9780028641683\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n            \u003ctd style=\"padding: 8px; border-bottom: 1px solid #ddd;\"\u003e\u003cstrong\u003eISBN-10:\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 8px; border-bottom: 1px solid #ddd;\"\u003e002864168X\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n            \u003ctd style=\"padding: 8px; border-bottom: 1px solid #ddd;\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 8px; border-bottom: 1px solid #ddd;\"\u003ePenguin\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n            \u003ctd style=\"padding: 8px; border-bottom: 1px solid #ddd;\"\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 8px; border-bottom: 1px solid #ddd;\"\u003ePaperback\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n            \u003ctd style=\"padding: 8px; border-bottom: 1px solid #ddd;\"\u003e\u003cstrong\u003eEdition:\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 8px; border-bottom: 1px solid #ddd;\"\u003eFirst Edition\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n            \u003ctd style=\"padding: 8px; border-bottom: 1px solid #ddd;\"\u003e\u003cstrong\u003ePublication Date:\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 8px; border-bottom: 1px solid #ddd;\"\u003e2002\u003c\/td\u003e\n        \u003c\/tr\u003e\n    \u003c\/table\u003e\n\n    \u003cdiv style=\"text-align: center; margin-top: 40px; font-size: 0.9em; color: #777;\"\u003e\n        \u003cp\u003e\u003cstrong\u003eBust-Down Books: We Aim to Please—Because Our Customers are Our Family\u003c\/strong\u003e\u003cbr\u003e\n        Real Players Shop Bust-Down\u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003cscript type=\"application\/ld+json\"\u003e\n    {\n      \"@context\": \"https:\/\/schema.org\/\",\n      \"@type\": \"Book\",\n      \"name\": \"The Complete Idiot's Guide to Starting Your Own Restaurant\",\n      \"author\": {\n        \"@type\": \"Person\",\n        \"name\": \"Howard Cannon\"\n      },\n      \"isbn\": \"9780028641683\",\n      \"bookFormat\": \"https:\/\/schema.org\/Paperback\",\n      \"datePublished\": \"2002\",\n      \"publisher\": {\n        \"@type\": \"Organization\",\n        \"name\": \"Penguin\"\n      },\n      \"inLanguage\": \"en\",\n      \"brand\": {\n        \"@type\": \"Brand\",\n        \"name\": \"Bust Down Books\"\n      }\n    }\n    \u003c\/script\u003e\n    \u003c\/div\u003e","brand":"Bust-Down Books","offers":[{"title":"Default Title","offer_id":50921399779643,"sku":"002864168X","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2077\/7531\/files\/9780028641683.jpg?v=1772833731","url":"https:\/\/bustdownbooks.com\/products\/complete-idiots-guide-starting-your-own-restaurant-cannon-9780028641683","provider":"Bust-Down Books","version":"1.0","type":"link"}