{"product_id":"console-wars-blake-harris-9780062276704","title":"Console Wars | Blake J. Harris","description":"\u003ch2\u003eConsole Wars: Sega, Nintendo, and the Battle that Defined a Generation | Blake J. Harris\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eA BEST BOOK OF THE YEAR:\u003c\/strong\u003e NPR, Slate, Publishers Weekly, Goodreads\u003c\/p\u003e\n\u003cp\u003eForeword by Seth Rogen \u0026amp; Evan Goldberg\u003c\/p\u003e\n\u003cp\u003eFollowing the success of \u003cem\u003eThe Accidental Billionaires\u003c\/em\u003e and \u003cem\u003eMoneyball \u003c\/em\u003ecomes \u003cem\u003eConsole Wars\u003c\/em\u003e—a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video game industry.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIn 1990, Nintendo had a virtual monopoly on the video game industry.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo.\u003c\/p\u003e\n\u003cp\u003eThe battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan.\u003c\/p\u003e\n\u003cp\u003eBased on over two hundred interviews with former Sega and Nintendo employees, Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader.\u003c\/p\u003e\n\u003cp\u003eIt’s the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.\u003c\/p\u003e\n\u003ch3\u003eBook Data:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9780062276704\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-10:\u003c\/strong\u003e 0062276700\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 558\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e 2014\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBook Format:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e HarperCollins\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Blake J. Harris\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bust-Down Books","offers":[{"title":"Default Title","offer_id":51008998015291,"sku":"0062276700","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2077\/7531\/files\/9780062276704.jpg?v=1777498244","url":"https:\/\/bustdownbooks.com\/products\/console-wars-blake-harris-9780062276704","provider":"Bust-Down Books","version":"1.0","type":"link"}