{"product_id":"consumption-economics-wood-hewlin-lah-9780984213030","title":"Consumption Economics | J.B. Wood, Todd Hewlin \u0026 Thomas E. Lah","description":"\u003csection class=\"product-description\" style=\"color: #1a1a1a; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; line-height: 1.6;\"\u003e\n  \u003ch2 style=\"color: #8B0000; font-size: 1.75em; margin-bottom: 15px; border-bottom: 2px solid #8B0000; padding-bottom: 5px;\"\u003eConsumption Economics: The New Rules of Tech\u003c\/h2\u003e\n  \n  \u003ctable style=\"border-collapse: collapse; width: 100%; margin-bottom: 25px; font-size: 0.95em; border: 1px solid #e0e0e0;\"\u003e\n    \u003ctbody\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000; width: 30%;\"\u003eISBN-13\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003e9780984213030\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003eISBN-10\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003e0984213031\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003eAuthors\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eJ.B. Wood, Todd Hewlin, and Thomas E. Lah\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003eFormat\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eHardcover\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003ePublisher\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003ePoint B, Incorporated\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003ePublication Date\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eNovember 01, 2011\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003ePage Count\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003e232\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003eSubjects\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eBusiness \u0026amp; Economics \/ Industries \/ Computers \u0026amp; Information Technology\u003c\/td\u003e\n      \u003c\/tr\u003e\n    \u003c\/tbody\u003e\n  \u003c\/table\u003e\n\n  \u003ch3 style=\"color: #8B0000; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eExtended Synopsis\u003c\/h3\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003eIn an era dominated by cloud computing, managed services, and the rise of consumer technology, tech companies face a paradigm shift that goes far beyond their product lines. \u003cem\u003eConsumption Economics\u003c\/em\u003e serves as a definitive owner's manual for executives navigating the fundamental disruption of traditional business models. The authors argue that future customers are abandoning heavy CapEx expenditures in favor of OpEx-based models, where payment is tied directly to the successful consumption of business value.\u003c\/p\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003eThis book details how companies can react to this shift in risk, providing strategies to avoid the trap of product commoditization while pursuing new stages of profitable growth. By exploring tools designed to eliminate the cost and complexity barriers legacy technology created, the authors offer a roadmap for leaders aiming to transition their organizations successfully into the next generation of enterprise tech.\u003c\/p\u003e\n\n  \u003ch3 style=\"color: #8B0000; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eReader Targeting\u003c\/h3\u003e\n  \u003cul style=\"margin-bottom: 15px; padding-left: 20px;\"\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003eC-suite executives and senior leadership in technology and SaaS organizations.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003eBusiness strategists focusing on shifting from legacy models to cloud and subscription-based revenue streams.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003eProfessionals analyzing enterprise financial structures and the economic impact of technological adoption.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3 style=\"color: #8B0000; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eAbout the Authors\u003c\/h3\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003e\u003cstrong\u003eJ.B. Wood\u003c\/strong\u003e, \u003cstrong\u003eTodd Hewlin\u003c\/strong\u003e, and \u003cstrong\u003eThomas E. Lah\u003c\/strong\u003e are recognized experts in technology business management. Their collaborative work focuses on helping tech companies navigate the transition from product-centric models to customer-success and consumption-based strategies, providing actionable insights for thriving in modern economic landscapes.\u003c\/p\u003e\n\n  \u003cscript type=\"application\/ld+json\"\u003e\n  {\n    \"@context\": \"https:\/\/schema.org\",\n    \"@type\": \"Book\",\n    \"name\": \"Consumption Economics: The New Rules of Tech\",\n    \"author\": [\n      { \"@type\": \"Person\", \"name\": \"J.B. Wood\" },\n      { \"@type\": \"Person\", \"name\": \"Todd Hewlin\" },\n      { \"@type\": \"Person\", \"name\": \"Thomas E. 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