{"product_id":"engage-solis-9781118003763","title":"Engage! by Brian Solis","description":"\u003ch3\u003eEngage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web by Brian Solis\u003c\/h3\u003e\n\u003cp\u003eRevised \u0026amp; Updated\u003c\/p\u003e\n\u003ch3\u003eThe ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher\u003c\/h3\u003e\n\u003cp\u003e\u003cem\u003eEngage! \u003c\/em\u003ethoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time.\u003c\/p\u003e\n\u003cp\u003eIt leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits.\u003c\/p\u003e\n\u003cp\u003eCovering everything you need to know about social media marketing and the rise of the new social consumer, \u003cem\u003eEngage! \u003c\/em\u003eshows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams.\u003c\/p\u003e\n\u003ch3\u003eEven better, you'll learn how to measure success and ROI.\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eIntroduces you to the psychology, behavior, and influence of the new social consumer\u003c\/li\u003e\n\u003cli\u003eShows how to define and measure the success of your social media campaigns for the short and long term\u003c\/li\u003e\n\u003cli\u003eFeatures an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter\u003c\/li\u003e\n\u003cli\u003eRevised edition brings the book completely up to date to stay ahead of the lightning fast world of social media\u003c\/li\u003e\n\u003cli\u003eToday, no business can afford to ignore the social media revolution.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIf you're not using social media to reach out to your customers and the people who influence them, who is?\u003c\/h3\u003e","brand":"Bust-Down Books","offers":[{"title":"Default Title","offer_id":48634907689275,"sku":"1118003764","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2077\/7531\/files\/9781118003763.jpg?v=1742932617","url":"https:\/\/bustdownbooks.com\/products\/engage-solis-9781118003763","provider":"Bust-Down Books","version":"1.0","type":"link"}