{"product_id":"everything-you-want-is-on-the-other-side-of-hard-a-memoir-ken-rideout-9781668087053","title":"Everything You Want Is on the Other Side of Hard: A Memoir | Ken Rideout","description":"\u003cdiv style=\"font-family: inherit; color: #333; line-height: 1.6;\"\u003e\n  \u003csection style=\"margin-bottom: 25px;\"\u003e\n    \u003cp style=\"font-size: 1.1em; font-weight: 500; margin-bottom: 20px; line-height: 1.5; color: #2c3e50;\"\u003eFrom the fastest runner in the world over fifty—and maybe the planet's most determined underdog—comes an inspiring tale of resilience, redemption, and personal transformation. In \u003cstrong\u003eEverything You Want Is on the Other Side of Hard: A Memoir\u003c\/strong\u003e, athlete and investor \u003cstrong\u003eKen Rideout\u003c\/strong\u003e recounts his extraordinary rise from a childhood cradled in poverty and criminality to a thriving career on Wall Street, his battle with severe addiction, and his emergence as an endurance sports icon.\u003c\/p\u003e\n    \n    \u003ch2 style=\"color: #2c3e50; font-size: 1.5em; border-bottom: 1px solid #eaeaea; padding-bottom: 5px; margin-top: 20px;\"\u003eBook Overview \u0026amp; Core Themes\u003c\/h2\u003e\n    \u003cp style=\"margin-bottom: 15px;\"\u003eTracing his life from working as a Boston prison guard and fighting opioid addiction to rising on Wall Street and conquering world-major marathons, Rideout offers an unvarnished look at human potential. Co-authored with Mishka Shubaly, this visceral memoir reveals how extreme personal accountability and a willingness to embrace discomfort can unlock high-level performance across all areas of life.\u003c\/p\u003e\n    \u003cp style=\"margin-bottom: 15px;\"\u003eKey areas examined within this work include:\u003c\/p\u003e\n    \u003cul style=\"padding-left: 20px; margin-bottom: 15px;\"\u003e\n      \u003cli style=\"margin-bottom: 6px;\"\u003eOvercoming severe addiction, trauma, and systemic poverty through mental fortitude.\u003c\/li\u003e\n      \u003cli style=\"margin-bottom: 6px;\"\u003eThe transition from correctional officer and Wall Street trader to elite master's marathoner.\u003c\/li\u003e\n      \u003cli style=\"margin-bottom: 6px;\"\u003eFirst-person accounts of competing in grueling desert ultras, world-major marathons, and endurance trials.\u003c\/li\u003e\n      \u003cli style=\"margin-bottom: 6px;\"\u003ePractical mental toughness frameworks centered on accountability, discipline, and embracing discomfort.\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/section\u003e\n\n  \u003csection style=\"margin-bottom: 25px;\"\u003e\n    \u003ch2 style=\"color: #2c3e50; font-size: 1.5em; border-bottom: 1px solid #eaeaea; padding-bottom: 5px;\"\u003eAbout the Authors\u003c\/h2\u003e\n    \u003cp style=\"margin-bottom: 15px;\"\u003e\u003cstrong\u003eKen Rideout\u003c\/strong\u003e is an international master's marathon champion, triathlon competitor, investor, and media personality whose athletic achievements have been featured in \u003cem\u003eThe New York Times\u003c\/em\u003e, \u003cem\u003eThe Wall Street Journal\u003c\/em\u003e, and \u003cem\u003eOutside Magazine\u003c\/em\u003e. \u003cstrong\u003eMishka Shubaly\u003c\/strong\u003e is a \u003cem\u003eNew York Times\u003c\/em\u003e bestselling author, musician, and ultra-marathoner known for his acclaimed memoirs on addiction recovery and endurance.\u003c\/p\u003e\n  \u003c\/section\u003e\n\n  \u003csection style=\"margin-bottom: 25px;\"\u003e\n    \u003ch2 style=\"color: #2c3e50; font-size: 1.5em; border-bottom: 1px solid #eaeaea; padding-bottom: 5px;\"\u003eCore Audience \u0026amp; Intended Use\u003c\/h2\u003e\n    \u003cul style=\"padding-left: 20px; margin-bottom: 15px;\"\u003e\n      \u003cli style=\"margin-bottom: 8px;\"\u003e\n\u003cstrong\u003eEndurance Athletes \u0026amp; Runners:\u003c\/strong\u003e Essential reading for marathoners, triathletes, and ultra-endurance competitors seeking psychological motivation and peak performance insights.\u003c\/li\u003e\n      \u003cli style=\"margin-bottom: 8px;\"\u003e\n\u003cstrong\u003eAddiction Recovery \u0026amp; Personal Growth Readers:\u003c\/strong\u003e An empowering resource for individuals overcoming addiction, trauma, and major life hurdles.\u003c\/li\u003e\n      \u003cli style=\"margin-bottom: 8px;\"\u003e\n\u003cstrong\u003eBiography \u0026amp; Sports Memoir Enthusiasts:\u003c\/strong\u003e An intense, inspiring narrative standing alongside classics like David Goggins's \u003cem\u003eCan't Hurt Me\u003c\/em\u003e and Rich Roll's \u003cem\u003eFinding Ultra\u003c\/em\u003e.\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/section\u003e\n\n  \u003csection style=\"margin-bottom: 25px;\"\u003e\n    \u003ch2 style=\"color: #2c3e50; font-size: 1.5em; border-bottom: 1px solid #eaeaea; padding-bottom: 5px;\"\u003eProduct Specifications\u003c\/h2\u003e\n    \u003ctable style=\"width: 100%; border-collapse: collapse; margin-top: 15px; font-size: 0.95em;\"\u003e\n      \u003ctbody\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left; width: 35%;\"\u003eFull Title\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003eEverything You Want Is on the Other Side of Hard: A Memoir\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left;\"\u003eAuthor(s)\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003eKen Rideout (with Mishka Shubaly)\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left;\"\u003ePublisher \u0026amp; Imprint\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003eScribner (An imprint of Simon \u0026amp; Schuster)\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left;\"\u003ePublication Date\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003eMarch 10, 2026\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left;\"\u003eBinding Format\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003eHardcover (HC)\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left;\"\u003ePrint Length\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003e304 Pages\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left;\"\u003eLanguage\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003eEnglish\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left;\"\u003eISBN-13 \/ ISBN-10\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003e9781668087053 \/ 1668087057\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left;\"\u003ePrimary Genre (BISAC)\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003eBIO026000 \/ BIOGRAPHY \u0026amp; AUTOBIOGRAPHY \/ Personal Memoirs\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left;\"\u003eSub-Genres (BISAC)\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003eSPO027000 \/ RUNNING \u0026amp; JOGGING; SEL021000 \/ PERSONAL GROWTH; BIO016000 \/ SPORTS\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left;\"\u003eItem Condition\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003ePre-Owned \/ Very Good\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left;\"\u003eDimensions \u0026amp; Weight\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003e6.00 x 1.00 x 9.00 inches | 18.24 OUNCES (approx. 1.14 lbs)\u003c\/td\u003e\n        \u003c\/tr\u003e\n      \u003c\/tbody\u003e\n    \u003c\/table\u003e\n  \u003c\/section\u003e\n\n  \u003csection style=\"margin-bottom: 30px;\"\u003e\n    \u003ch2 style=\"color: #2c3e50; font-size: 1.5em; border-bottom: 1px solid #eaeaea; padding-bottom: 5px;\"\u003eFrequently Asked Questions About Everything You Want Is on the Other Side of Hard\u003c\/h2\u003e\n    \n    \u003cdetails style=\"margin-bottom: 10px; border: 1px solid #eaeaea; padding: 10px; border-radius: 4px; background-color: #fcfcfc;\"\u003e\n      \u003csummary style=\"font-weight: bold; cursor: pointer; color: #2c3e50; outline: none;\"\u003eWhat is the primary narrative arc and central life story detailed in Everything You Want Is on the Other Side of Hard?\u003c\/summary\u003e\n      \u003cp style=\"margin-top: 10px; margin-bottom: 0;\"\u003eThe memoir traces the radical life transformation of Ken Rideout—from growing up in a turbulent environment in Massachusetts, working as a prison guard at a Boston facility, and struggling with severe opioid addiction, to climbing the ranks of Wall Street as a trader. After confronting his addiction, Rideout channeled his relentless drive into distance running, transforming himself from an unranked amateur into the world's fastest marathoner over fifty and a dominant endurance athlete.\u003c\/p\u003e\n    \u003c\/details\u003e\n\n    \u003cdetails style=\"margin-bottom: 10px; border: 1px solid #eaeaea; padding: 10px; border-radius: 4px; background-color: #fcfcfc;\"\u003e\n      \u003csummary style=\"font-weight: bold; cursor: pointer; color: #2c3e50; outline: none;\"\u003eWhat core mindset philosophy and practical takeaways does Rideout emphasize throughout the book?\u003c\/summary\u003e\n      \u003cp style=\"margin-top: 10px; margin-bottom: 0;\"\u003eRideout introduces his foundational ethos: \"Win—or die trying\" and the conviction that true personal growth and achievement exist exclusively on the other side of discomfort and suffering. He breaks down how mental fortitude, extreme personal accountability, and a willingness to embrace pain allow individuals to overcome traumatic pasts, break destructive habits, and unlock high-level performance in any arena of life.\u003c\/p\u003e\n    \u003c\/details\u003e\n\n    \u003cdetails style=\"margin-bottom: 10px; border: 1px solid #eaeaea; padding: 10px; border-radius: 4px; background-color: #fcfcfc;\"\u003e\n      \u003csummary style=\"font-weight: bold; cursor: pointer; color: #2c3e50; outline: none;\"\u003eHow does Rideout depict his experiences in elite ultra-endurance events and extreme marathons?\u003c\/summary\u003e\n      \u003cp style=\"margin-top: 10px; margin-bottom: 0;\"\u003eThe narrative provides visceral, first-person accounts of competing in grueling endurance trials around the globe—including multi-stage desert ultra-marathons, world-major marathons, and mountain races. Rideout vividly details the physical pain, psychological battles, gear failures, and extreme environments he endured while pushing past physical limits to claim victories against much younger competitors.\u003c\/p\u003e\n    \u003c\/details\u003e\n\n    \u003cdetails style=\"margin-bottom: 10px; border: 1px solid #eaeaea; padding: 10px; border-radius: 4px; background-color: #fcfcfc;\"\u003e\n      \u003csummary style=\"font-weight: bold; cursor: pointer; color: #2c3e50; outline: none;\"\u003eHow is this memoir positioned within endurance sports, self-help, and addiction recovery literature?\u003c\/summary\u003e\n      \u003cp style=\"margin-top: 10px; margin-bottom: 0;\"\u003eThe book stands alongside landmark raw endurance memoirs such as David Goggins's Can't Hurt Me and Rich Roll's Finding Ultra. It is widely recognized across athletic and wellness communities as both an intense sports biography and an actionable blueprint for mental toughness, behavioral transformation, and addiction recovery.\u003c\/p\u003e\n    \u003c\/details\u003e\n\n    \u003cdetails style=\"margin-bottom: 10px; border: 1px solid #eaeaea; padding: 10px; border-radius: 4px; background-color: #fcfcfc;\"\u003e\n      \u003csummary style=\"font-weight: bold; cursor: pointer; color: #2c3e50; outline: none;\"\u003eWhat unique professional trajectory and public authority establish Ken Rideout's platform?\u003c\/summary\u003e\n      \u003cp style=\"margin-top: 10px; margin-bottom: 0;\"\u003eKen Rideout is an international master's marathoner, triathlon champion, investor, and media personality whose athletic achievements have been featured in The New York Times, The Wall Street Journal, and Outside Magazine. His transition from corrections officer and Wall Street trader to globally recognized elite athlete gives him a distinct, no-nonsense authority on resilience and human potential.\u003c\/p\u003e\n    \u003c\/details\u003e\n\n    \u003c!-- BDB DISCLAIMER --\u003e\n    \u003cdetails style=\"margin-bottom: 10px; border: 1px solid #eaeaea; padding: 10px; border-radius: 4px; background-color: #f4f6f8; border-left: 3px solid #2c3e50;\"\u003e\n      \u003csummary style=\"font-weight: bold; cursor: pointer; color: #2c3e50; outline: none;\"\u003eCondition Notice: Pre-Owned \/ Second-Hand Product\u003c\/summary\u003e\n      \u003cp style=\"margin-top: 10px; margin-bottom: 10px;\"\u003e\u003cstrong\u003eAll books, box sets, and multi-volume collections\u003c\/strong\u003e offered by Bust-Down Books are sold in pre-owned, used, and second-hand condition, unless explicitly designated as new in the individual product listing.\u003c\/p\u003e\n      \n      \u003cp style=\"margin-top: 10px; margin-bottom: 5px;\"\u003e\u003cstrong\u003eCondition Details \u0026amp; Grading:\u003c\/strong\u003e\u003c\/p\u003e\n      \u003cul style=\"padding-left: 20px; margin-bottom: 10px;\"\u003e\n        \u003cli style=\"margin-bottom: 6px;\"\u003e\n\u003cstrong\u003ePrevious Ownership:\u003c\/strong\u003e These items have been previously owned, handled, and read. As such, copies may exhibit typical signs of shelf wear, including but not limited to minor creasing, scuffing, edge wear, bent page corners, remainder marks, or spine softening. Hardcover editions may show minor dust jacket wear, edge chipping, or board rubbing.\u003c\/li\u003e\n        \u003cli style=\"margin-bottom: 6px;\"\u003e\n\u003cstrong\u003eMarkings \u0026amp; Personalization:\u003c\/strong\u003e Items may occasionally contain inscriptions, library stamps, owner names, marginalia, or highlighting. Individual item descriptions reflect significant deviations from standard acceptable condition.\u003c\/li\u003e\n        \u003cli style=\"margin-bottom: 6px;\"\u003e\n\u003cstrong\u003eSupplemental Materials:\u003c\/strong\u003e Secondary and digital components—such as publisher access codes, CD-ROMs, bonus inserts, registration keys, or workbook activity pages—are not guaranteed to be included, active, or unredeemed unless specifically stated in the product description.\u003c\/li\u003e\n      \u003c\/ul\u003e\n\n      \u003cp style=\"margin-top: 10px; margin-bottom: 5px;\"\u003e\u003cstrong\u003eFirst Sale Doctrine \u0026amp; Non-Affiliation Statement:\u003c\/strong\u003e\u003c\/p\u003e\n      \u003cp style=\"margin-top: 5px; margin-bottom: 10px;\"\u003eAll items sold on this platform are original, lawfully acquired copies being resold under the protection of the First Sale Doctrine (codified under U.S. copyright law, 17 U.S.C. § 109, and applicable international equivalents permitting the secondary resale of lawfully manufactured goods).\u003c\/p\u003e\n      \u003cp style=\"margin-top: 5px; margin-bottom: 0;\"\u003eBust-Down Books, LTD. is an independent, secondary-market bookseller. We are not affiliated with, endorsed by, authorized by, or sponsored by the original authors, copyright holders, publishers, or trademark owners of the titles offered for sale. All registered trademarks, author names, book titles, and publisher imprints remain the sole property of their respective owners and are used strictly for nominative identification and descriptive purposes.\u003c\/p\u003e\n    \u003c\/details\u003e\n  \u003c\/section\u003e\n\u003c\/div\u003e\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": [\"Product\", \"Book\"],\n      \"name\": \"Everything You Want Is on the Other Side of Hard: A Memoir\",\n      \"author\": [\n        {\n          \"@type\": \"Person\",\n          \"name\": \"Ken Rideout\"\n        },\n        {\n          \"@type\": \"Person\",\n          \"name\": \"Mishka Shubaly\"\n        }\n      ],\n      \"isbn\": \"9781668087053\",\n      \"sameAs\": \"1668087057\",\n      \"bookFormat\": \"https:\/\/schema.org\/Hardcover\",\n      \"numberOfPages\": 304,\n      \"publisher\": {\n        \"@type\": \"Organization\",\n        \"name\": \"Scribner\"\n      },\n      \"datePublished\": \"2026-03-10\",\n      \"inLanguage\": \"en\",\n      \"image\": \"https:\/\/cdn.shopify.com\/s\/files\/1\/0855\/2077\/7531\/files\/9781668087053.jpg?v=1793515002\",\n      \"url\": \"https:\/\/bustdownbooks.com\/products\/everything-you-want-is-on-the-other-side-of-hard-a-memoir-ken-rideout-9781668087053\",\n      \"offers\": {\n        \"@type\": \"Offer\",\n        \"priceCurrency\": \"USD\",\n        \"price\": \"26.99\",\n        \"availability\": \"https:\/\/schema.org\/InStock\",\n        \"itemCondition\": \"https:\/\/schema.org\/UsedCondition\"\n      },\n      \"about\": [\n        {\n          \"@type\": \"Thing\",\n          \"name\": \"BIO026000 \/ BIOGRAPHY \u0026 AUTOBIOGRAPHY \/ Personal Memoirs\"\n        },\n        {\n          \"@type\": \"Thing\",\n          \"name\": \"SPO027000 \/ SPORTS \u0026 RECREATION \/ Running \u0026 Jogging\"\n        },\n        {\n          \"@type\": \"Thing\",\n          \"name\": \"SEL021000 \/ SELF-HELP \/ Personal Growth \/ Success\"\n        },\n        {\n          \"@type\": \"Thing\",\n          \"name\": \"BIO016000 \/ BIOGRAPHY \u0026 AUTOBIOGRAPHY \/ Sports\"\n        }\n      ]\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What is the primary narrative arc and central life story detailed in Everything You Want Is on the Other Side of Hard?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"The memoir traces the radical life transformation of Ken Rideout—from growing up in a turbulent environment in Massachusetts, working as a prison guard at a Boston facility, and struggling with severe opioid addiction, to climbing the ranks of Wall Street as a trader. 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