{"product_id":"expectation-effect","title":"Expectation Effect by David Robson","description":"\u003cblockquote\u003e\n\u003cp\u003e\u003cem\u003e“As David Robson makes plain in this compelling book, the way we think about the world can profoundly shape how we navigate it. Based in science and packed with smart advice, The Expectation Effect will expand your mind―and maybe even extend your life.”\u003c\/em\u003e\u003cbr\u003e\u003cstrong\u003e―Daniel Pink, New York Times bestselling author of \u003cem\u003eWhen\u003c\/em\u003e, \u003cem\u003eDrive\u003c\/em\u003e, and \u003cem\u003eTo Sell Is Human\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp\u003eA journey through the \u003cstrong\u003ecutting-edge science\u003c\/strong\u003e of how our mindset shapes every facet of our lives, revealing how your \u003cstrong\u003ebrain holds the keys \u003c\/strong\u003eto unlocking a better you\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eWhat you believe can make it so.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYou’ve heard of the \u003cstrong\u003eplacebo effect \u003c\/strong\u003eand how sugar pills can accelerate healing.\u003c\/p\u003e\n\u003cp\u003eBut did you know that sham heart surgeries often work just as well as placing real stents?\u003c\/p\u003e\n\u003cp\u003eOr that people who think they’re particularly prone to cardiovascular disease are four times as likely to die from cardiac arrest?\u003c\/p\u003e\n\u003cp\u003eSuch is the power and deadly importance of the expectation effect―how what we think will happen changes what does happen.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003eMelding neuroscience with narrative, \u003cstrong\u003escience journalist David Robson\u003c\/strong\u003e takes readers on a deep dive into the many life zones the\u003cstrong\u003e expectation effect permeates.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWe see how people who believe stress is beneficial become more creative when placed under strain. We see how associating aging with wisdom can add seven plus years to your life. People say \u003cstrong\u003eseeing is believing\u003c\/strong\u003e but, over and over, Robson proves that the converse is truer: \u003cstrong\u003ebelieving is seeing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cem\u003eThe Expectation Effect \u003c\/em\u003eis not woo-woo.\u003c\/h3\u003e\n\u003cp style=\"padding-left: 40px;\"\u003eYou cannot think your way into a pile of money or out of a cancer diagnosis.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBut just because magical thinking is nonsense doesn’t mean rational magic doesn’t exist.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePointing to accepted psychology and objective physiology, \u003cstrong\u003eRobson gives us the practical takeaways \u003c\/strong\u003ewe need to improve our fitness, productivity, intelligence, and happiness.\u003c\/p\u003e\n\u003cp\u003eAny reader who wants to take their fate into their own hands need only pick up this book.\u003c\/p\u003e\n\u003ch3 style=\"padding-left: 40px;\"\u003e\u003cstrong\u003e\u003cem\u003eThe Expectation Effect: How Your Mindset Can Transform Your Life\u003c\/em\u003e | David Robson\u003c\/strong\u003e\u003c\/h3\u003e","brand":"Bust-Down Books","offers":[{"title":"Default Title","offer_id":50306346352955,"sku":"1250871093","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2077\/7531\/files\/9781250871091.jpg?v=1776216647","url":"https:\/\/bustdownbooks.com\/products\/expectation-effect","provider":"Bust-Down Books","version":"1.0","type":"link"}