{"product_id":"fighting-visibility-jennifer-mcclearen-9780252085727","title":"Fighting Visibility: Sports Media and Female Athletes in the UFC | Jennifer McClearen","description":"\u003cdiv style=\"font-family: inherit; color: #333; line-height: 1.6;\"\u003e\n  \u003csection style=\"margin-bottom: 25px;\"\u003e\n    \u003cp style=\"font-size: 1.1em; font-weight: 500; margin-bottom: 20px; line-height: 1.5; color: #2c3e50;\"\u003eMixed martial arts stars like Amanda Nunes, Zhang Weili, and Ronda Rousey have made female athletes top draws in the Ultimate Fighting Championship (UFC). In \u003cem\u003eFighting Visibility: Sports Media and Female Athletes in the UFC\u003c\/em\u003e, Jennifer McClearen charts how the promotion incorporates women into its far-flung media ventures and investigates the complexities surrounding female inclusion.\u003c\/p\u003e\n    \n    \u003ch2 style=\"color: #2c3e50; font-size: 1.5em; border-bottom: 1px solid #eaeaea; padding-bottom: 5px; margin-top: 20px;\"\u003eBook Overview \u0026amp; Branded Diversity\u003c\/h2\u003e\n    \u003cp style=\"margin-bottom: 15px;\"\u003eOn the one hand, the undeniable popularity of cards headlined by women adds much-needed diversity to the sporting landscape. On the other hand, the UFC leverages an illusion of promoting difference—whether gender, racial, ethnic, or sexual—to grow its empire with an inexpensive and expendable pool of female fighters. McClearen illuminates how the UFC’s half-hearted efforts at representation generate profit and cultural cachet while covering up structural labor exploitation.\u003c\/p\u003e\n    \u003cp style=\"margin-bottom: 15px;\"\u003eKey elements explored within this thought-provoking volume include:\u003c\/p\u003e\n    \u003cul style=\"padding-left: 20px; margin-bottom: 15px;\"\u003e\n      \u003cli style=\"margin-bottom: 6px;\"\u003eThe corporate packaging of female fighters and the monetization of \"branded diversity.\"\u003c\/li\u003e\n      \u003cli style=\"margin-bottom: 6px;\"\u003eAlgorithmic formatting of reality media like \u003cem\u003eThe Ultimate Fighter\u003c\/em\u003e.\u003c\/li\u003e\n      \u003cli style=\"margin-bottom: 6px;\"\u003eContrasting promotional blueprints for white heteronormative stars versus diverse champions.\u003c\/li\u003e\n      \u003cli style=\"margin-bottom: 6px;\"\u003eThe psychological and physical toll of forced hyper-femininity and marketability.\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/section\u003e\n\n  \u003csection style=\"margin-bottom: 25px;\"\u003e\n    \u003ch2 style=\"color: #2c3e50; font-size: 1.5em; border-bottom: 1px solid #eaeaea; padding-bottom: 5px;\"\u003eAbout the Author\u003c\/h2\u003e\n    \u003cp style=\"margin-bottom: 15px;\"\u003e\u003cstrong\u003eJennifer McClearen\u003c\/strong\u003e is a distinguished Professor of Sports Media at the University of Texas at Austin. In this foundational academic monograph, McClearen combines years of close textual analysis of UFC promotional media, event logs, and fighter contracts to unmask the corporate mechanics of gender politics and athletic exploitation in modern mixed martial arts.\u003c\/p\u003e\n  \u003c\/section\u003e\n\n  \u003csection style=\"margin-bottom: 25px;\"\u003e\n    \u003ch2 style=\"color: #2c3e50; font-size: 1.5em; border-bottom: 1px solid #eaeaea; padding-bottom: 5px;\"\u003eCore Audience \u0026amp; Intended Use\u003c\/h2\u003e\n    \u003cul style=\"padding-left: 20px; margin-bottom: 15px;\"\u003e\n      \u003cli style=\"margin-bottom: 8px;\"\u003e\n\u003cstrong\u003eSports Media Scholars \u0026amp; Students:\u003c\/strong\u003e Researchers analyzing neoliberal corporate extraction, sports sociology, and media representation.\u003c\/li\u003e\n      \u003cli style=\"margin-bottom: 8px;\"\u003e\n\u003cstrong\u003eMixed Martial Arts Fans:\u003c\/strong\u003e Readers interested in the behind-the-scenes economic realities and promotional strategies shaping women's divisions in the UFC.\u003c\/li\u003e\n      \u003cli style=\"margin-bottom: 8px;\"\u003e\n\u003cstrong\u003eGender Studies \u0026amp; Sociology Readers:\u003c\/strong\u003e Individuals exploring branded diversity, intersectionality, and athletic labor economics.\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/section\u003e\n\n  \u003csection style=\"margin-bottom: 25px;\"\u003e\n    \u003ch2 style=\"color: #2c3e50; font-size: 1.5em; border-bottom: 1px solid #eaeaea; padding-bottom: 5px;\"\u003eProduct Specifications\u003c\/h2\u003e\n    \u003ctable style=\"width: 100%; border-collapse: collapse; margin-top: 15px; font-size: 0.95em;\"\u003e\n      \u003ctbody\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left; width: 35%;\"\u003eFull Title\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003eFighting Visibility: Sports Media and Female Athletes in the UFC\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left;\"\u003eAuthor(s)\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003eJennifer McClearen\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left;\"\u003ePublisher \u0026amp; Imprint\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003eUniversity of Illinois Press\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left;\"\u003ePublication Date\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003eMarch 30, 2021\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left;\"\u003eBinding Format\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003eTrade Paperback (PB)\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left;\"\u003ePrint Length\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003e216 Pages (Includes 15 black-and-white photographs)\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left;\"\u003eLanguage\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003eEnglish\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left;\"\u003eISBN-13 \/ ISBN-10\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003e9780252085727 \/ 0252085722\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left;\"\u003ePrimary Genre (BISAC)\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003eSPO027000 \/ SPORTS \u0026amp; RECREATION \/ Martial Arts \/ Mixed Martial Arts\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left;\"\u003eSub-Genres (BISAC)\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003eSOC032000 \/ SOCIAL SCIENCE \/ Gender Studies; BUS070060 \/ BUSINESS \u0026amp; ECONOMICS \/ Industries \/ Sports; SOC052000 \/ SOCIAL SCIENCE \/ Media Studies\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left;\"\u003eItem Condition\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003ePre-Owned \/ Very Good\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left;\"\u003eDimensions \u0026amp; Weight\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003e6.00 x 0.50 x 9.00 inches | 11.2 oz (approx. 0.70 lbs)\u003c\/td\u003e\n        \u003c\/tr\u003e\n      \u003c\/tbody\u003e\n    \u003c\/table\u003e\n  \u003c\/section\u003e\n\n  \u003csection style=\"margin-bottom: 30px;\"\u003e\n    \u003ch2 style=\"color: #2c3e50; font-size: 1.5em; border-bottom: 1px solid #eaeaea; padding-bottom: 5px;\"\u003eFrequently Asked Questions About Fighting Visibility\u003c\/h2\u003e\n    \n    \u003cdetails style=\"margin-bottom: 10px; border: 1px solid #eaeaea; padding: 10px; border-radius: 4px; background-color: #fcfcfc;\"\u003e\n      \u003csummary style=\"font-weight: bold; cursor: pointer; color: #2c3e50; outline: none;\"\u003eWhat is the main narrative hook and core media thesis driving the book?\u003c\/summary\u003e\n      \u003cp style=\"margin-top: 10px; margin-bottom: 0;\"\u003eThe book delivers a sharp, critical investigation into the corporate packaging of female fighters inside the Ultimate Fighting Championship. Jennifer McClearen argues that while the UFC aggressively promotes the high-profile visibility of women in the octagon as a triumph for gender equality, this visibility functions primarily as a predatory marketing strategy to monetize diversity while keeping the athletes structurally underpaid and precarious.\u003c\/p\u003e\n    \u003c\/details\u003e\n\n    \u003cdetails style=\"margin-bottom: 10px; border: 1px solid #eaeaea; padding: 10px; border-radius: 4px; background-color: #fcfcfc;\"\u003e\n      \u003csummary style=\"font-weight: bold; cursor: pointer; color: #2c3e50; outline: none;\"\u003eWhat specific structural layout does the author use to unpack this media engine?\u003c\/summary\u003e\n      \u003cp style=\"margin-top: 10px; margin-bottom: 0;\"\u003eMoving past standard sports fandom reporting, the book is organized into a disciplined, thematic cultural and economic critique. McClearen structures her analysis across distinct operational nodes: tracing the initial corporate rebranding that allowed women to headline pay-per-views, decoding the algorithmic formatting of \u003cem\u003eThe Ultimate Fighter\u003c\/em\u003e reality show, and examining how the promotion utilizes brand labor and social media to force fighters to manufacture their own marketable identities.\u003c\/p\u003e\n    \u003c\/details\u003e\n\n    \u003cdetails style=\"margin-bottom: 10px; border: 1px solid #eaeaea; padding: 10px; border-radius: 4px; background-color: #fcfcfc;\"\u003e\n      \u003csummary style=\"font-weight: bold; cursor: pointer; color: #2c3e50; outline: none;\"\u003eWhat primary psychological, gender, and labor themes are explored in the text?\u003c\/summary\u003e\n      \u003cp style=\"margin-top: 10px; margin-bottom: 0;\"\u003eThe text delivers a profound investigation into “branded diversity,” neoliberal empowerment, and athletic exploitation. McClearen unmasks how the UFC exploits various intersecting markers of identity—including race, gender, sexuality, and nationality—to sell a shallow illusion of inclusivity. The narrative details the intense psychological and physical toll of this setup, showing how female fighters are forced to balance the brutal reality of cage fighting with the corporate demand to remain hyper-feminine, highly marketable consumer products.\u003c\/p\u003e\n    \u003c\/details\u003e\n\n    \u003cdetails style=\"margin-bottom: 10px; border: 1px solid #eaeaea; padding: 10px; border-radius: 4px; background-color: #fcfcfc;\"\u003e\n      \u003csummary style=\"font-weight: bold; cursor: pointer; color: #2c3e50; outline: none;\"\u003eWhich iconic athletes serve as primary media case studies within the text?\u003c\/summary\u003e\n      \u003cp style=\"margin-top: 10px; margin-bottom: 0;\"\u003eThe media analysis heavily critiques the contrasting corporate promotional blueprints used to launch the division's biggest anchors. McClearen directly dissects the explosive, mainstream packaging of Ronda Rousey as the ultimate white, heteronormative poster girl, contrasting her trajectory against the structural marginalization, uneven media promotion, and fan backlash faced by diverse, elite champions like Amanda Nunes and Cristiane “Cyborg” Justino.\u003c\/p\u003e\n    \u003c\/details\u003e\n\n    \u003cdetails style=\"margin-bottom: 10px; border: 1px solid #eaeaea; padding: 10px; border-radius: 4px; background-color: #fcfcfc;\"\u003e\n      \u003csummary style=\"font-weight: bold; cursor: pointer; color: #2c3e50; outline: none;\"\u003eWhy is this book uniquely significant to the author, Jennifer McClearen, and her academic mission within sports media studies?\u003c\/summary\u003e\n      \u003cp style=\"margin-top: 10px; margin-bottom: 0;\"\u003eThis work represents an extraordinary milestone because it stands as the definitive, foundational academic monograph unmasking the corporate mechanics of gender politics inside modern mixed martial arts. As a distinguished Professor of Sports Media at the University of Texas at Austin, McClearen spent years conducting close textual analyses of UFC promotional media, event logs, and fighter contracts. This book marks a critical turning point in contemporary sports sociology where “increased visibility” is exposed not as an absolute social victory, but as an advanced neoliberal corporate extraction device. McClearen brilliantly demonstrates that the UFC uses the empowering imagery of fierce female warriors to insulate itself from criticism regarding severe structural issues—such as its monopsony control over fighter pay and total denial of employee benefits—making this volume an essential, elite centerpiece for serious university libraries and cultural economics collections.\u003c\/p\u003e\n    \u003c\/details\u003e\n\n    \u003c!-- CONDITION DISCLAIMER BUST-DOWN --\u003e\n    \u003cdetails style=\"margin-bottom: 10px; border: 1px solid #eaeaea; padding: 10px; border-radius: 4px; background-color: #f4f6f8; border-left: 3px solid #2c3e50;\"\u003e\n      \u003csummary style=\"font-weight: bold; cursor: pointer; color: #2c3e50; outline: none;\"\u003eCondition Notice: Pre-Owned \/ Second-Hand Product\u003c\/summary\u003e\n      \u003cp style=\"margin-top: 10px; margin-bottom: 10px;\"\u003e\u003cstrong\u003eAll books, box sets, and multi-volume collections\u003c\/strong\u003e offered by Bust-Down Books are sold in pre-owned, used, and second-hand condition, unless explicitly designated as new in the individual product listing.\u003c\/p\u003e\n      \n      \u003cp style=\"margin-top: 10px; margin-bottom: 5px;\"\u003e\u003cstrong\u003eCondition Details \u0026amp; Grading:\u003c\/strong\u003e\u003c\/p\u003e\n      \u003cul style=\"padding-left: 20px; margin-bottom: 10px;\"\u003e\n        \u003cli style=\"margin-bottom: 6px;\"\u003e\n\u003cstrong\u003ePrevious Ownership:\u003c\/strong\u003e These items have been previously owned, handled, and read. As such, copies may exhibit typical signs of shelf wear, including but not limited to minor creasing, scuffing, edge wear, bent page corners, remainder marks, or spine softening. Trade paperback editions may show minor cover curling, spine creasing, or edge rubbing.\u003c\/li\u003e\n        \u003cli style=\"margin-bottom: 6px;\"\u003e\n\u003cstrong\u003eMarkings \u0026amp; Personalization:\u003c\/strong\u003e Items may occasionally contain inscriptions, library stamps, owner names, marginalia, or highlighting. Individual item descriptions reflect significant deviations from standard acceptable condition.\u003c\/li\u003e\n        \u003cli style=\"margin-bottom: 6px;\"\u003e\n\u003cstrong\u003eSupplemental Materials:\u003c\/strong\u003e Secondary and digital components—such as publisher access codes, CD-ROMs, bonus inserts, registration keys, or workbook activity pages—are not guaranteed to be included, active, or unredeemed unless specifically stated in the product description.\u003c\/li\u003e\n      \u003c\/ul\u003e\n\n      \u003cp style=\"margin-top: 10px; margin-bottom: 5px;\"\u003e\u003cstrong\u003eFirst Sale Doctrine \u0026amp; Non-Affiliation Statement:\u003c\/strong\u003e\u003c\/p\u003e\n      \u003cp style=\"margin-top: 5px; margin-bottom: 10px;\"\u003eAll items sold on this platform are original, lawfully acquired copies being resold under the protection of the First Sale Doctrine (codified under U.S. copyright law, 17 U.S.C. § 109, and applicable international equivalents permitting the secondary resale of lawfully manufactured goods).\u003c\/p\u003e\n      \u003cp style=\"margin-top: 5px; margin-bottom: 0;\"\u003eBust-Down Books, LTD. is an independent, secondary-market bookseller. We are not affiliated with, endorsed by, authorized by, or sponsored by the original authors, copyright holders, publishers, or trademark owners of the titles offered for sale. All registered trademarks, author names, book titles, and publisher imprints remain the sole property of their respective owners and are used strictly for nominative identification and descriptive purposes.\u003c\/p\u003e\n    \u003c\/details\u003e\n  \u003c\/section\u003e\n\u003c\/div\u003e\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": [\"Product\", \"Book\"],\n      \"name\": \"Fighting Visibility: Sports Media and Female Athletes in the UFC\",\n      \"author\": {\n        \"@type\": \"Person\",\n        \"name\": \"Jennifer McClearen\"\n      },\n      \"isbn\": \"9780252085727\",\n      \"sameAs\": \"0252085722\",\n      \"bookFormat\": \"https:\/\/schema.org\/Paperback\",\n      \"numberOfPages\": 216,\n      \"publisher\": {\n        \"@type\": \"Organization\",\n        \"name\": \"University of Illinois Press\"\n      },\n      \"datePublished\": \"2021-03-30\",\n      \"inLanguage\": \"en\",\n      \"image\": \"https:\/\/cdn.shopify.com\/s\/files\/1\/0855\/2077\/7531\/files\/9780252085727.jpg?v=1789740770\",\n      \"url\": \"https:\/\/bustdownbooks.com\/products\/fighting-visibility-jennifer-mcclearen-9780252085727\",\n      \"offers\": {\n        \"@type\": \"Offer\",\n        \"priceCurrency\": \"USD\",\n        \"price\": \"15.99\",\n        \"availability\": \"https:\/\/schema.org\/InStock\",\n        \"itemCondition\": \"https:\/\/schema.org\/UsedCondition\"\n      },\n      \"about\": [\n        {\n          \"@type\": \"Thing\",\n          \"name\": \"SPO027000 \/ SPORTS \u0026 RECREATION \/ Martial Arts \/ Mixed Martial Arts\"\n        },\n        {\n          \"@type\": \"Thing\",\n          \"name\": \"SOC032000 \/ SOCIAL SCIENCE \/ Gender Studies\"\n        },\n        {\n          \"@type\": \"Thing\",\n          \"name\": \"BUS070060 \/ BUSINESS \u0026 ECONOMICS \/ Industries \/ Sports\"\n        },\n        {\n          \"@type\": \"Thing\",\n          \"name\": \"SOC052000 \/ SOCIAL SCIENCE \/ Media Studies\"\n        }\n      ]\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What is the main narrative hook and core media thesis driving the book?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"The book delivers a sharp, critical investigation into the corporate packaging of female fighters inside the Ultimate Fighting Championship. 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