{"product_id":"fundamentals-corporate-finance-ross-westerfield-jordan-9780256079326","title":"Fundamentals of Corporate Finance | Stephen A. Ross, Randolph Westerfield \u0026 Bradford D. Jordan","description":"\u003ch1\u003eFundamentals of Corporate Finance\u003c\/h1\u003e\n\u003ch2\u003eby Stephen A. Ross, Randolph Westerfield \u0026amp; Bradford D. Jordan — First Edition Hardcover\u003c\/h2\u003e\n\n\u003cp\u003eIn \u003cstrong\u003eFundamentals of Corporate Finance\u003c\/strong\u003e, legendary authors Stephen A. Ross, Randolph Westerfield, and Bradford D. Jordan revolutionize the way corporate finance is taught and understood. Built upon the firmly held principle that finance is best learned when developed through a few integrated, powerful ideas, this foundational textbook cuts through the noise of traditional, overly dense academic volumes. The authors take a pragmatic look at what is genuinely important and practical for future professionals, intentionally eliminating topics of dubious relevance and downplaying purely theoretical issues.\u003c\/p\u003e\n\n\u003cp\u003eBy minimizing the use of extensive, elaborate calculations that often obscure intuitively obvious concepts, the authors ensure that readers develop a robust, functional understanding of financial management. Instead of drowning in endless mathematical formulas of limited practical use, students and professionals are introduced to a framework that emphasizes real-world decision-making and operational clarity.\u003c\/p\u003e\n\n\u003ch3\u003eThree Interconnected Pillars of Modern Finance\u003c\/h3\u003e\n\u003cp\u003eThe entire text is organized around three central, recurring themes that serve as the bedrock of the authors' educational philosophy:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAn Emphasis on Intuition:\u003c\/strong\u003e Every core concept is separated and explained in common-sense, intuitive terms before any mathematical complexities are introduced, ensuring a deep conceptual grasp.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eA Unified Valuation Approach:\u003c\/strong\u003e Net Present Value (NPV) is treated as the basic, underlying conceptual foundation of all corporate finance decisions, creating a singular, logical thread throughout the book.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eA Managerial Focus:\u003c\/strong\u003e The text explicitly emphasizes the role of the financial manager as a critical decision-maker, underscoring the real-world operational consequences of financial choices.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eLegacy and Vintage Value-Add Materials\u003c\/h3\u003e\n\u003cp\u003eAs an iconic landmark in business education publishing, this historic volume represents the definitive framework that shaped modern corporate finance curricula globally. Originally released through Irwin\/McGraw-Hill, copies of this pristine first edition text preserve the full vintage pedagogical experience, highlighting the earliest iterations of specialized corporate finance software and analytical student tools, including the classic F.A.S.T. software package and integrated financial calculator supplement cards.\u003c\/p\u003e\n\n\u003ch3\u003eBibliographic Data Matrix\u003c\/h3\u003e\n\u003ctable border=\"1\" cellpadding=\"10\" cellspacing=\"0\" style=\"width:100%; border-collapse:collapse;\"\u003e\n    \u003ctr\u003e\n        \u003ctd\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e\u003c\/td\u003e\n        \u003ctd\u003e9780256079326\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003e\u003cstrong\u003eISBN-10\u003c\/strong\u003e\u003c\/td\u003e\n        \u003ctd\u003e0256079323\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003e\u003cstrong\u003eAuthors\u003c\/strong\u003e\u003c\/td\u003e\n        \u003ctd\u003eStephen A. Ross; Randolph Westerfield; Bradford D. Jordan\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e\u003c\/td\u003e\n        \u003ctd\u003eHardcover (Edition 1)\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e\u003c\/td\u003e\n        \u003ctd\u003eIrwin Publishing (1991)\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003e\u003cstrong\u003eClassification\u003c\/strong\u003e\u003c\/td\u003e\n        \u003ctd\u003eNon-Fiction \/ Corporate Finance \/ Economics \/ Academic Textbook\u003c\/td\u003e\n    \u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bust-Down Books","offers":[{"title":"Default Title","offer_id":50708300595515,"sku":"0256079323","price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2077\/7531\/files\/fundamentals-corporate-finance-ross-westerfield-jordan-9780256079326.jpg?v=1780007706","url":"https:\/\/bustdownbooks.com\/products\/fundamentals-corporate-finance-ross-westerfield-jordan-9780256079326","provider":"Bust-Down Books","version":"1.0","type":"link"}