{"product_id":"good-to-great-jim-collins-9780066620992","title":"Good to Great | Jim Collins","description":"\u003csection class=\"product-description\" style=\"color: #1a1a1a; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; line-height: 1.6;\"\u003e\n  \u003ch2 style=\"color: #b22222; font-size: 1.75em; margin-bottom: 15px; border-bottom: 2px solid #b22222; padding-bottom: 5px;\"\u003eGood to Great: Why Some Companies Make the Leap... and Others Don't\u003c\/h2\u003e\n  \n  \u003ctable style=\"border-collapse: collapse; width: 100%; margin-bottom: 25px; font-size: 0.95em; border: 1px solid #e0e0e0;\"\u003e\n    \u003ctbody\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #fdf5f5; color: #b22222; width: 30%;\"\u003eISBN-13\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003e9780066620992\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #fdf5f5; color: #b22222;\"\u003eISBN-10\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003e0066620996\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #fdf5f5; color: #b22222;\"\u003eAuthor\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eJim Collins\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #fdf5f5; color: #b22222;\"\u003eFormat\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eHardcover\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #fdf5f5; color: #b22222;\"\u003ePublisher\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eHarperBusiness\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #fdf5f5; color: #b22222;\"\u003ePublication Date\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eOctober 16, 2001\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #fdf5f5; color: #b22222;\"\u003ePage Count\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003e320\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #fdf5f5; color: #b22222;\"\u003eSubjects\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eManagement, Business Development, Corporate History\u003c\/td\u003e\n      \u003c\/tr\u003e\n    \u003c\/tbody\u003e\n  \u003c\/table\u003e\n\n  \u003ch3 style=\"color: #b22222; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eExtended Synopsis\u003c\/h3\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003eHow can \"good\" or \"mediocre\" companies achieve enduring greatness? In \u003cem\u003eGood to Great\u003c\/em\u003e, Jim Collins and his research team address this fundamental question through a rigorous, data-driven study. By comparing companies that successfully transitioned to superior long-term performance against those that failed to make the leap, Collins identifies the specific variables that dictate corporate success.\u003c\/p\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003eThe findings challenge conventional business wisdom. Collins identifies several essential drivers of transition, including:\u003c\/p\u003e\n  \u003cul style=\"margin-bottom: 15px; padding-left: 20px;\"\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003e\n\u003cstrong\u003eLevel 5 Leadership:\u003c\/strong\u003e The unique synthesis of personal humility and professional will found in the leaders of great companies.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003e\n\u003cstrong\u003eThe Hedgehog Concept:\u003c\/strong\u003e Focusing on the intersection of passion, competence, and economic drivers rather than expanding blindly.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003e\n\u003cstrong\u003eA Culture of Discipline:\u003c\/strong\u003e Blending an ethic of entrepreneurship with rigorous organizational systems.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003e\n\u003cstrong\u003eTechnology Accelerators:\u003c\/strong\u003e Viewing technology as a tool for acceleration, not as a primary driver of change.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003e\n\u003cstrong\u003eThe Flywheel and the Doom Loop:\u003c\/strong\u003e The understanding that greatness is the result of consistent, cumulative effort rather than singular, radical transformations.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3 style=\"color: #b22222; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eReader Targeting\u003c\/h3\u003e\n  \u003cul style=\"margin-bottom: 15px; padding-left: 20px;\"\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003eBusiness executives and management professionals seeking empirical frameworks for corporate growth.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003eEntrepreneurs looking to build organizational structures that support long-term sustainability.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003eStudents of business strategy and organizational development.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3 style=\"color: #b22222; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eAbout the Author\u003c\/h3\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003e\u003cstrong\u003eJim Collins\u003c\/strong\u003e is a student and teacher of enduring great companies. Having invested years of research into the questions of what makes companies thrive, he has authored or co-authored several seminal books on management, including \u003cem\u003eBuilt to Last\u003c\/em\u003e and \u003cem\u003eGood to Great\u003c\/em\u003e. His work serves as a foundational text for leaders worldwide aiming to understand the drivers of exceptional organizational performance.\u003c\/p\u003e\n\n  \u003cscript type=\"application\/ld+json\"\u003e\n  {\n    \"@context\": \"https:\/\/schema.org\",\n    \"@type\": \"Book\",\n    \"name\": \"Good to Great: Why Some Companies Make the Leap... and Others Don't\",\n    \"author\": {\n      \"@type\": \"Person\",\n      \"name\": \"Jim Collins\"\n    },\n    \"isbn\": \"9780066620992\",\n    \"numberOfPages\": \"320\",\n    \"publisher\": {\n      \"@type\": \"Organization\",\n      \"name\": \"HarperBusiness\"\n    },\n    \"datePublished\": \"2001-10-16\",\n    \"bookFormat\": \"https:\/\/schema.org\/Hardcover\",\n    \"inLanguage\": \"English\",\n    \"description\": \"Discover the universal drivers of corporate greatness. 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