{"product_id":"hardware-startup-diresta-forrest-vinyard-9781449371036","title":"The Hardware Startup: Building Your Product, Business, and Brand | Renee DiResta, Brady Forrest \u0026 Ryan Vinyard","description":"Thanks to the decreasing cost of prototyping, it's more feasible for professional makers and first-time entrepreneurs to launch a hardware startup. But exactly how do you go about it? This book provides the roadmap and best practices you need for turning a product idea into a full-fledged business. \u003cp\u003eWritten by three experts from the field, \u003ci\u003eThe Hardware Startup\u003c\/i\u003e takes you from idea validation to launch, complete with practical strategies for funding, market research, branding, prototyping, manufacturing, and distribution. Two dozen case studies of real-world startups illustrate possible successes and failures at every stage of the process.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eValidate your idea by learning the needs of potential users\u003c\/li\u003e \u003cli\u003eDevelop branding, marketing, and sales strategies early on\u003c\/li\u003e \u003cli\u003eForm relationships with the right investment partners\u003c\/li\u003e \u003cli\u003ePrototype early and often to ensure you're on the right path\u003c\/li\u003e \u003cli\u003eUnderstand processes and pitfalls of manufacturing at scale\u003c\/li\u003e \u003cli\u003eJumpstart your business with the help of an accelerator\u003c\/li\u003e \u003cli\u003eLearn strategies for pricing, marketing, and distribution\u003c\/li\u003e \u003cli\u003eBe aware of the legal issues your new company may face\u003c\/li\u003e \u003c\/ul\u003e","brand":"Bust-Down Books","offers":[{"title":"Default Title","offer_id":51245456523579,"sku":"1449371035","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2077\/7531\/files\/534203482704.jpg?v=1778539102","url":"https:\/\/bustdownbooks.com\/products\/hardware-startup-diresta-forrest-vinyard-9781449371036","provider":"Bust-Down Books","version":"1.0","type":"link"}