{"product_id":"incognito-david-eagleman-9780307389923","title":"Incognito: The Secret Lives of The Brain | David Eagleman","description":"\u003cdiv style=\"font-family: inherit; color: #333; line-height: 1.6;\"\u003e\n  \u003csection style=\"margin-bottom: 25px;\"\u003e\n    \u003cp style=\"font-size: 1.1em; font-weight: 500; margin-bottom: 20px; line-height: 1.5; color: #2c3e50;\"\u003e“Taking in brain damage, drugs, beauty, infidelity, synesthesia, criminal law, artificial intelligence and visual illusions - INCOGNITO is a thrilling subsurface exploration of the mind and all its contradictions.”\u003c\/p\u003e\n    \n    \u003ch2 style=\"color: #2c3e50; font-size: 1.5em; border-bottom: 1px solid #eaeaea; padding-bottom: 5px; margin-top: 20px;\"\u003eBook Overview\u003c\/h2\u003e\n    \u003cp style=\"margin-bottom: 15px;\"\u003eWhy can your foot move halfway to the brake pedal before you're consciously aware of danger? Why do you notice when your name is mentioned in a conversation that you didn't think you were listening to? Renowned neuroscientist David Eagleman navigates the depths of the subconscious brain to illuminate these surprising mysteries.\u003c\/p\u003e\n    \u003cp style=\"margin-bottom: 15px;\"\u003eIncognito: The Secret Lives of the Brain is a bestselling nonfiction book that exposes a fascinating, humbling reality: your conscious mind is just a tiny passenger on a massive ocean liner of biological machinery. Almost all of your thoughts, choices, attractions, and behaviors are driven entirely by unconscious neural programs running beneath the surface of awareness.\u003c\/p\u003e\n    \u003cp style=\"margin-bottom: 15px;\"\u003eBlending brain science, optical illusions, medical history, and philosophical inquiry, this thrilling exploration shatters conventional notions of identity, free will, and how we experience the world around us.\u003c\/p\u003e\n  \u003c\/section\u003e\n\n  \u003csection style=\"margin-bottom: 25px;\"\u003e\n    \u003ch2 style=\"color: #2c3e50; font-size: 1.5em; border-bottom: 1px solid #eaeaea; padding-bottom: 5px;\"\u003eAbout the Author\u003c\/h2\u003e\n    \u003cp style=\"margin-bottom: 15px;\"\u003e\u003cstrong\u003eDavid Eagleman\u003c\/strong\u003e is an American neuroscientist and author. He received undergraduate degrees in British and American literature from Rice University in 1993, followed by a PhD in neuroscience at Baylor College of Medicine in 1998 and a postdoctoral fellowship at the Salk Institute. He directs the Laboratory for Perception and Action and the Initiative on Neuroscience and Law at Baylor College of Medicine. His bestselling books include \u003cem\u003eWednesday Is Indigo Blue\u003c\/em\u003e, \u003cem\u003eLive-Wired\u003c\/em\u003e, and \u003cem\u003eSum: Tales from the Afterlives\u003c\/em\u003e, and his writing has appeared in \u003cem\u003eScience\u003c\/em\u003e, \u003cem\u003eNature\u003c\/em\u003e, and the \u003cem\u003eNew York Times\u003c\/em\u003e.\u003c\/p\u003e\n  \u003c\/section\u003e\n\n  \u003csection style=\"margin-bottom: 25px;\"\u003e\n    \u003ch2 style=\"color: #2c3e50; font-size: 1.5em; border-bottom: 1px solid #eaeaea; padding-bottom: 5px;\"\u003eCore Audience \u0026amp; Intended Use\u003c\/h2\u003e\n    \u003cul style=\"padding-left: 20px; margin-bottom: 15px;\"\u003e\n      \u003cli style=\"margin-bottom: 8px;\"\u003e\n\u003cstrong\u003eNeuroscience \u0026amp; Psychology Enthusiasts:\u003c\/strong\u003e Readers seeking engaging, scientifically rigorous breakdowns of cognitive mechanics and brain function.\u003c\/li\u003e\n      \u003cli style=\"margin-bottom: 8px;\"\u003e\n\u003cstrong\u003ePhilosophy \u0026amp; Cognitive Science Scholars:\u003c\/strong\u003e Academics and students exploring consciousness, the illusion of free will, and the mind-body connection.\u003c\/li\u003e\n      \u003cli style=\"margin-bottom: 8px;\"\u003e\n\u003cstrong\u003eCurious Non-Fiction Readers:\u003c\/strong\u003e Individuals fascinated by popular science titles that challenge everyday perceptions of human behavior.\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/section\u003e\n\n  \u003csection style=\"margin-bottom: 25px;\"\u003e\n    \u003ch2 style=\"color: #2c3e50; font-size: 1.5em; border-bottom: 1px solid #eaeaea; padding-bottom: 5px;\"\u003eProduct Specifications\u003c\/h2\u003e\n    \u003ctable style=\"width: 100%; border-collapse: collapse; margin-top: 15px; font-size: 0.95em;\"\u003e\n      \u003ctbody\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left; width: 35%;\"\u003eFull Title\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003eIncognito: The Secret Lives of the Brain\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left;\"\u003eAuthor(s)\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003eDavid Eagleman\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left;\"\u003ePublisher \u0026amp; Imprint\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003eVintage Books (An imprint of Knopf Doubleday Publishing Group \/ Penguin Random House)\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left;\"\u003ePublication Date\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003eMay 15, 2012\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left;\"\u003eBinding Format\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003eTrade Paperback (PB)\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left;\"\u003ePrint Length\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003e304 Pages (Includes integrated anatomical diagrams and visual illusion graphics)\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left;\"\u003eLanguage\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003eEnglish\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left;\"\u003eISBN-13 \/ ISBN-10\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003e9780307389923 \/ 0307389928\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left;\"\u003ePrimary Genre (BISAC)\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003eSCI089000 \/ SCIENCE \/ Life Sciences \/ Neuroscience\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left;\"\u003eSub-Genres (BISAC)\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003ePSY008000 \/ PSYCHOLOGY \/ Cognitive Psychology \u0026amp; Cognition; PHI015000 \/ PHILOSOPHY \/ Mind \u0026amp; Body; SEL021000 \/ SELF-HELP \/ Personal Growth \/ Success\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left;\"\u003eItem Condition\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003ePre-Owned \/ Very Good\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left;\"\u003eDimensions \u0026amp; Weight\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003e5.18 x 0.65 x 8.00 inches | 8.8 oz (approx. 0.55 lbs)\u003c\/td\u003e\n        \u003c\/tr\u003e\n      \u003c\/tbody\u003e\n    \u003c\/table\u003e\n  \u003c\/section\u003e\n\n  \u003csection style=\"margin-bottom: 30px;\"\u003e\n    \u003ch2 style=\"color: #2c3e50; font-size: 1.5em; border-bottom: 1px solid #eaeaea; padding-bottom: 5px;\"\u003eFrequently Asked Questions About Incognito\u003c\/h2\u003e\n    \n    \u003cdetails style=\"margin-bottom: 10px; border: 1px solid #eaeaea; padding: 10px; border-radius: 4px; background-color: #fcfcfc;\"\u003e\n      \u003csummary style=\"font-weight: bold; cursor: pointer; color: #2c3e50; outline: none;\"\u003eWhat is the main narrative hook and core neurological premise driving the book?\u003c\/summary\u003e\n      \u003cp style=\"margin-top: 10px; margin-bottom: 0;\"\u003eThe book exposes a fascinating, humbling reality: your conscious mind is just a tiny passenger on a massive ocean liner of biological machinery. David Eagleman demonstrates that almost all of your thoughts, choices, attractions, and behaviors are driven entirely by unconscious neural programs running beneath the surface of awareness, revealing that who you are is dictated by a complex, hidden ecosystem you have no direct access to.\u003c\/p\u003e\n    \u003c\/details\u003e\n\n    \u003cdetails style=\"margin-bottom: 10px; border: 1px solid #eaeaea; padding: 10px; border-radius: 4px; background-color: #fcfcfc;\"\u003e\n      \u003csummary style=\"font-weight: bold; cursor: pointer; color: #2c3e50; outline: none;\"\u003eWhat specific structural layout does the author use to explain cognitive science?\u003c\/summary\u003e\n      \u003cp style=\"margin-top: 10px; margin-bottom: 0;\"\u003eThe book avoids dry textbook abstractions by formatting its chapters like an interactive cognitive laboratory. Eagleman systematically guides readers through a series of built-in optical illusions, psychological paradoxes, and historical medical cases (such as split-brain surgeries and sudden behavioral changes caused by micro-tumors), visually demonstrating how easily our conscious perception of reality can be shattered, re-engineered, or tricked.\u003c\/p\u003e\n    \u003c\/details\u003e\n\n    \u003cdetails style=\"margin-bottom: 10px; border: 1px solid #eaeaea; padding: 10px; border-radius: 4px; background-color: #fcfcfc;\"\u003e\n      \u003csummary style=\"font-weight: bold; cursor: pointer; color: #2c3e50; outline: none;\"\u003eWhat primary psychological and philosophical themes are explored in the text?\u003c\/summary\u003e\n      \u003cp style=\"margin-top: 10px; margin-bottom: 0;\"\u003eThe text delivers a profound investigation into the illusion of free will, cognitive biology, and the “team of rivals” model of the mind. Eagleman challenges standard notions of blame and identity, demonstrating that the human brain operates as a collection of conflicting subconscious networks that constantly battle one another for control over your body, altering how we view everything from simple daily mistakes to macro-level social behavior.\u003c\/p\u003e\n    \u003c\/details\u003e\n\n    \u003cdetails style=\"margin-bottom: 10px; border: 1px solid #eaeaea; padding: 10px; border-radius: 4px; background-color: #fcfcfc;\"\u003e\n      \u003csummary style=\"font-weight: bold; cursor: pointer; color: #2c3e50; outline: none;\"\u003eDoes the narrative connect brain biology to modern social issues like the legal system?\u003c\/summary\u003e\n      \u003cp style=\"margin-top: 10px; margin-bottom: 0;\"\u003eYes, directly and provocatively. The final chapters shift from raw neuroscience into a progressive critique of the criminal justice system. Eagleman argues that our legal structures rely on an outdated, unscientific assumption that all criminals possess equal free will, proposing instead a neuroscience-compatible legal system focused on custom rehabilitation, brain-based sentencing, and modern prefrontal cortex training rather than blind, retributive punishment.\u003c\/p\u003e\n    \u003c\/details\u003e\n\n    \u003cdetails style=\"margin-bottom: 10px; border: 1px solid #eaeaea; padding: 10px; border-radius: 4px; background-color: #fcfcfc;\"\u003e\n      \u003csummary style=\"font-weight: bold; cursor: pointer; color: #2c3e50; outline: none;\"\u003eWhy is this book uniquely significant to the author's broader career trajectory and real-world impact as a scientist?\u003c\/summary\u003e\n      \u003cp style=\"margin-top: 10px; margin-bottom: 0;\"\u003eThis work represents an extraordinary, definitive milestone because it served as the catalyst that transformed David Eagleman from an elite academic researcher into a premier global public intellectual. Having spent years running a major neuroscience lab at Baylor College of Medicine, Eagleman realized that understanding the subconscious could completely alter human empathy and social policy. This volume marks the exact turning point where his talent for translating abstract brain mechanics into gripping prose captured the mainstream public imagination, launching his global career as a PBS television host, a multi-million-copy bestseller, and a highly sought-after legal advisor, single-handedly bridging the massive gap between cutting-edge laboratory science and the everyday human experience.\u003c\/p\u003e\n    \u003c\/details\u003e\n\n    \u003c!-- DISCLAIMER NOTICE BUST-DOWN --\u003e\n    \u003cdetails style=\"margin-bottom: 10px; border: 1px solid #eaeaea; padding: 10px; border-radius: 4px; background-color: #f4f6f8; border-left: 3px solid #2c3e50;\"\u003e\n      \u003csummary style=\"font-weight: bold; cursor: pointer; color: #2c3e50; outline: none;\"\u003eCondition Notice: Pre-Owned \/ Second-Hand Product\u003c\/summary\u003e\n      \u003cp style=\"margin-top: 10px; margin-bottom: 10px;\"\u003e\u003cstrong\u003eAll books, box sets, and multi-volume collections\u003c\/strong\u003e offered by Bust-Down Books are sold in pre-owned, used, and second-hand condition, unless explicitly designated as new in the individual product listing.\u003c\/p\u003e\n      \n      \u003cp style=\"margin-top: 10px; margin-bottom: 5px;\"\u003e\u003cstrong\u003eCondition Details \u0026amp; Grading:\u003c\/strong\u003e\u003c\/p\u003e\n      \u003cul style=\"padding-left: 20px; margin-bottom: 10px;\"\u003e\n        \u003cli style=\"margin-bottom: 6px;\"\u003e\n\u003cstrong\u003ePrevious Ownership:\u003c\/strong\u003e These items have been previously owned, handled, and read. As such, copies may exhibit typical signs of shelf wear, including but not limited to minor creasing, scuffing, edge wear, bent page corners, remainder marks, or spine softening. Paperback editions may show minor cover curling, spine creasing, or edge rubbing.\u003c\/li\u003e\n        \u003cli style=\"margin-bottom: 6px;\"\u003e\n\u003cstrong\u003eMarkings \u0026amp; Personalization:\u003c\/strong\u003e Items may occasionally contain inscriptions, library stamps, owner names, marginalia, or highlighting. Individual item descriptions reflect significant deviations from standard acceptable condition.\u003c\/li\u003e\n        \u003cli style=\"margin-bottom: 6px;\"\u003e\n\u003cstrong\u003eSupplemental Materials:\u003c\/strong\u003e Secondary and digital components—such as publisher access codes, CD-ROMs, bonus inserts, registration keys, or workbook activity pages—are not guaranteed to be included, active, or unredeemed unless specifically stated in the product description.\u003c\/li\u003e\n      \u003c\/ul\u003e\n\n      \u003cp style=\"margin-top: 10px; margin-bottom: 5px;\"\u003e\u003cstrong\u003eFirst Sale Doctrine \u0026amp; Non-Affiliation Statement:\u003c\/strong\u003e\u003c\/p\u003e\n      \u003cp style=\"margin-top: 5px; margin-bottom: 10px;\"\u003eAll items sold on this platform are original, lawfully acquired copies being resold under the protection of the First Sale Doctrine (codified under U.S. copyright law, 17 U.S.C. § 109, and applicable international equivalents permitting the secondary resale of lawfully manufactured goods).\u003c\/p\u003e\n      \u003cp style=\"margin-top: 5px; margin-bottom: 0;\"\u003eBust-Down Books, LTD. is an independent, secondary-market bookseller. We are not affiliated with, endorsed by, authorized by, or sponsored by the original authors, copyright holders, publishers, or trademark owners of the titles offered for sale. All registered trademarks, author names, book titles, and publisher imprints remain the sole property of their respective owners and are used strictly for nominative identification and descriptive purposes.\u003c\/p\u003e\n    \u003c\/details\u003e\n  \u003c\/section\u003e\n\u003c\/div\u003e\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": [\"Product\", \"Book\"],\n      \"name\": \"Incognito: The Secret Lives of the Brain\",\n      \"author\": {\n        \"@type\": \"Person\",\n        \"name\": \"David Eagleman\"\n      },\n      \"isbn\": \"9780307389923\",\n      \"sameAs\": \"0307389928\",\n      \"bookFormat\": \"https:\/\/schema.org\/Paperback\",\n      \"numberOfPages\": 304,\n      \"publisher\": {\n        \"@type\": \"Organization\",\n        \"name\": \"Vintage Books\"\n      },\n      \"datePublished\": \"2012-05-15\",\n      \"inLanguage\": \"en\",\n      \"image\": \"https:\/\/cdn.shopify.com\/s\/files\/1\/0855\/2077\/7531\/files\/9780307389923.jpg?v=1789656261\",\n      \"url\": \"https:\/\/bustdownbooks.com\/products\/incognito-david-eagleman-9780307389923\",\n      \"offers\": {\n        \"@type\": \"Offer\",\n        \"priceCurrency\": \"USD\",\n        \"price\": \"18.99\",\n        \"availability\": \"https:\/\/schema.org\/InStock\",\n        \"itemCondition\": \"https:\/\/schema.org\/UsedCondition\"\n      },\n      \"about\": [\n        {\n          \"@type\": \"Thing\",\n          \"name\": \"SCI089000 \/ SCIENCE \/ Life Sciences \/ Neuroscience\"\n        },\n        {\n          \"@type\": \"Thing\",\n          \"name\": \"PSY008000 \/ PSYCHOLOGY \/ Cognitive Psychology \u0026 Cognition\"\n        },\n        {\n          \"@type\": \"Thing\",\n          \"name\": \"PHI015000 \/ PHILOSOPHY \/ Mind \u0026 Body\"\n        },\n        {\n          \"@type\": \"Thing\",\n          \"name\": \"SEL021000 \/ SELF-HELP \/ Personal Growth \/ Success\"\n        }\n      ]\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What is the main narrative hook and core neurological premise driving the book?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"The book exposes a fascinating, humbling reality: your conscious mind is just a tiny passenger on a massive ocean liner of biological machinery. 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