{"product_id":"its-not-what-you-sell-its-what-you-stand-for-roy-spence-9781591844471","title":"It's Not What You Sell, It's What You Stand For | Roy Spence","description":"\u003csection class=\"product-description\" style=\"color: #1a1a1a; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; line-height: 1.6;\"\u003e\n  \u003ch2 style=\"color: #2c3e50; font-size: 1.75em; margin-bottom: 15px; border-bottom: 2px solid #2c3e50; padding-bottom: 5px;\"\u003eIt's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose\u003c\/h2\u003e\n  \n  \u003ctable style=\"border-collapse: collapse; width: 100%; margin-bottom: 25px; font-size: 0.95em; border: 1px solid #e0e0e0;\"\u003e\n    \u003ctbody\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50; width: 30%;\"\u003eISBN-13\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a; font-weight: bold;\"\u003e9781591844471\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50;\"\u003eISBN-10\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003e1591844479\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50;\"\u003eAuthor\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eRoy M. Spence Jr., Haley Rushing\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50;\"\u003eFormat\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eTrade Paperback\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50;\"\u003ePublisher\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003ePortfolio Trade\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50;\"\u003ePublication Date\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eOctober 25, 2011\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50;\"\u003ePage Count\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003e336\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50;\"\u003eSubjects\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eStrategic Planning, Leadership, Marketing\u003c\/td\u003e\n      \u003c\/tr\u003e\n    \u003c\/tbody\u003e\n  \u003c\/table\u003e\n\n  \u003ch3 style=\"color: #2c3e50; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eExtended Synopsis\u003c\/h3\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003eOver the last thirty-five years, Roy Spence has been the driving force behind some of the world's most successful organizations—including Southwest Airlines, BMW, Wal-Mart, and the Clinton Global Initiative. In \u003cem\u003eIt's Not What You Sell, It's What You Stand For\u003c\/em\u003e, Spence and co-author Haley Rushing reveal the singular secret to their astonishing success: a relentless, unwavering obsession with purpose. This definitive guide demonstrates that having a purpose as an organization's North Star leads to higher employee engagement, diminished competitive threats, fierce customer loyalty, and continuous innovation.\u003c\/p\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003eThe authors argue compellingly that a core purpose—a reason for being that transcends mere profit—almost always results in unprecedented financial success. Especially critical during times of economic uncertainty, discovering and championing a foundational purpose is the ultimate key to creating a high-performing organization. Equipped with insider insights, diagnostic brand matrices, and actionable case studies, this text empowers leaders to uncover their organization's true calling, proclaim it to the world, and infuse it into every aspect of their operations.\u003c\/p\u003e\n\n  \u003ch3 style=\"color: #2c3e50; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eReader Targeting\u003c\/h3\u003e\n  \u003cul style=\"margin-bottom: 15px; padding-left: 20px;\"\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003eBusiness leaders, executives, and managers looking to instill a high-performance culture grounded in deep organizational purpose.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003eMarketers and brand strategists seeking to build enduring consumer loyalty and navigate economic uncertainty.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003eEntrepreneurs and founders needing strategic guidance to align their business execution with a core vision that transcends simple profit.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3 style=\"color: #2c3e50; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eAbout the Authors\u003c\/h3\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003e\u003cstrong\u003eRoy M. Spence Jr.\u003c\/strong\u003e is a legendary advertising executive and co-founder of GSD\u0026amp;M, renowned for helping iconic global brands achieve greatness by identifying and operating through core purpose. \u003cstrong\u003eHaley Rushing\u003c\/strong\u003e is the co-founder of the Purpose Institute, dedicating her career to helping organizations uncover and leverage their fundamental reason for being.\u003c\/p\u003e\n\n  \u003ch3 style=\"color: #2c3e50; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eAccolades \u0026amp; Awards\u003c\/h3\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003eHighly endorsed by leading business thinkers, including Jim Collins, author of \u003cem\u003eGood to Great\u003c\/em\u003e, who notes: \"Roy Spence is a brilliant, sparkling gem. True greatness comes in direct proportion to passionate pursuit of a purpose beyond money.\"\u003c\/p\u003e\n\n  \u003cscript type=\"application\/ld+json\"\u003e\n  {\n    \"@context\": \"https:\/\/schema.org\",\n    \"@type\": \"Book\",\n    \"name\": \"It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose\",\n    \"author\": [\n      {\n        \"@type\": \"Person\",\n        \"name\": \"Roy M. Spence Jr.\"\n      },\n      {\n        \"@type\": \"Person\",\n        \"name\": \"Haley Rushing\"\n      }\n    ],\n    \"isbn\": \"9781591844471\",\n    \"numberOfPages\": \"336\",\n    \"publisher\": {\n      \"@type\": \"Organization\",\n      \"name\": \"Portfolio Trade\"\n    },\n    \"datePublished\": \"2011-10-25\",\n    \"bookFormat\": \"https:\/\/schema.org\/Paperback\",\n    \"inLanguage\": \"English\",\n    \"description\": \"Discover how extraordinary businesses are driven by purpose with Roy Spence and Haley Rushing. 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