{"product_id":"jeff-lawson-ask-your-developer-9780063018297","title":"Ask Your Developer by Jeff Lawson","description":"\u003ch2\u003eAsk Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century\u003c\/h2\u003e\n\u003cp style=\"padding-left: 40px;\"\u003eby Jeff Lawson, Co-Founder \u0026amp; CEO of Twilio\u003c\/p\u003e\n\u003cp\u003eForeword by Eric Ries\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eJeff Lawson, developer turned CEO of Twilio \u003c\/strong\u003e(one of Bloomberg Businessweek's \u003cstrong\u003eTop 50 Companies \u003c\/strong\u003eto Watch in 2021), creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems, and drive digital transformation.\u003c\/p\u003e\n\u003cp\u003eFrom banking and retail to insurance and finance, every industry is turning digital, and every company needs the best software to win the hearts and minds of customers. The landscape has shifted from the classic build vs. buy question, to one of build vs. die. Companies have to get this right to survive.\u003c\/p\u003e\n\u003ch3\u003eBut how do they make this transition?\u003c\/h3\u003e\n\u003cp\u003eSoftware developers are sought after, highly paid, and desperately needed to compete in the modern, digital economy. Yet most companies treat them like digital factory workers without really understanding how to unleash their full potential.\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003eLawson argues that developers are the creative workforce who can solve major business problems and create hit products for customers-not just grind through rote tasks.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp\u003eFrom Google and Amazon, to one-person online software companies—companies that bring software developers in as partners are winning. Lawson shows how leaders who build industry changing software products consistently do three things well.\u003c\/p\u003e\n\u003cp\u003eFirst, they\u003cstrong\u003e understand why software developers matter more than ever. \u003c\/strong\u003eSecond, they understand developers and know how to motivate them. And third, they\u003cstrong\u003e invest in their developers' success.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAs a software developer and public company CEO, Lawson uses his unique position to \u003cstrong\u003ebridge the language and tools \u003c\/strong\u003eexecutives use with the unique culture of high performing, creative software developers.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAsk Your Developer\u003c\/em\u003e is a toolkit to help business leaders, product managers, technical leaders, software developers, and executives achieve their common goal-building great digital products and experiences.\u003c\/p\u003e\n\u003cp\u003eHow to compete in the digital economy?\u003c\/p\u003e\n\u003ch3 style=\"padding-left: 40px;\"\u003eIn short: Ask Your Developer.\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/h3\u003e","brand":"Bust-Down Books","offers":[{"title":"Default Title","offer_id":48502880829755,"sku":"0063018292","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2077\/7531\/files\/9780063018297.jpg?v=1753648776","url":"https:\/\/bustdownbooks.com\/products\/jeff-lawson-ask-your-developer-9780063018297","provider":"Bust-Down Books","version":"1.0","type":"link"}