{"product_id":"laws-of-connection-the-transformative-science-of-being-social","title":"Laws of Connection by David Robson","description":"\u003ch2\u003eLaws of Connection: The Transformative Science of Being Social by David Robson\u003c\/h2\u003e\n\u003cp\u003eIn the early 1960s scientists at the University of California, Berkeley set out to establish the key factors effecting health and longevity.\u003c\/p\u003e\n\u003cp\u003eTheir results, known as the \"Alameda 7,\" you already know: don't smoke, drink in moderation, sleep seven to eight hours a night, exercise, eat regular meals, maintain a moderate weight, eat breakfast.\u003c\/p\u003e\n\u003cp\u003eYears later, however, the same team discovered an eighth factor, one that proved more important than all the others: social connection. When we form meaningful bonds with others, our \u003cstrong\u003ewounds heal faster, we shake off infections more quickly and our blood pressure drops. \u003c\/strong\u003eWe are less likely to have Alzheimer's, heart attacks or strokes. When people feel that they have \u003cstrong\u003estrong social support, \u003c\/strong\u003ethey perform better on tests of mental focus, memory and problem solving. \u003cstrong\u003eGreater connection can fuel creativity,\u003c\/strong\u003e increase our financial stability and enhance our work productivity.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eBut making friends can also be daunting.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn \u003cem\u003eThe Laws of Connection\u003c\/em\u003e, David Robson does two important things: he takes us through the fascinating \u003cstrong\u003escience behind the effects of social connection \u003c\/strong\u003eand he unpacks the research that shows that we are all better at being social than we might think.\u003c\/p\u003e\n\u003cp\u003eWe will meet ideas such as \u003cstrong\u003e'the liking gap' \u003c\/strong\u003eand \u003cstrong\u003e'the gratitude gap',\u003c\/strong\u003e learn to recognize 'frenemies' and discover a powerful conversational strategy known as the \u003cstrong\u003e'fast-friends procedure'\u003c\/strong\u003e that promotes instant rapport. Being social doesn't have to mean having dozens of friends, it can also mean having one true, deep connection with another person.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eAs Robson shows, we can all benefit from the laws of connection.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Bust-Down Books","offers":[{"title":"Default Title","offer_id":50306346680635,"sku":"180530030X","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2077\/7531\/files\/9781805300304.jpg?v=1776216812","url":"https:\/\/bustdownbooks.com\/products\/laws-of-connection-the-transformative-science-of-being-social","provider":"Bust-Down Books","version":"1.0","type":"link"}