{"product_id":"life-good-book-jacobs-9781426215636","title":"Life is Good: The Book by John \u0026 Bert Jacobs","description":"\u003cdiv class=\"product-description-container\" style=\"font-family: Arial, sans-serif; line-height: 1.6; color: #111111;\"\u003e\n    \u003ch2 style=\"color: #8b0000;\"\u003eLife Is Good [How to Live with Purpose and Enjoy the Ride]: The Book\u003c\/h2\u003e\n    \u003ch3 style=\"color: #333333;\"\u003eby Bert Jacobs \u0026amp; John Jacobs\u003c\/h3\u003e\n    \u003cp style=\"font-style: italic; color: #555555;\"\u003e\"The ultimate guide to embracing and growing the good in your life.\"\u003c\/p\u003e\n    \u003chr style=\"border: 0; border-top: 2px solid #8b0000; margin: 20px 0;\"\u003e\n\n    \u003cdiv style=\"background-color: #fcf4f4; border-left: 5px solid #8b0000; padding: 10px; margin-bottom: 20px;\"\u003e\n        \u003cp style=\"margin: 0; font-weight: bold; color: #5a0000;\"\u003e☀️ THE POWER OF OPTIMISM IN BUSINESS AND LIFE\u003c\/p\u003e\n        \u003cp style=\"margin: 0; font-size: 0.9em;\"\u003eAn inspiring, chronologically structured journey detailing how two brothers utilized ten core 'superpowers' to build a hundred-million-dollar socially conscious lifestyle brand from the ground up.\u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003ch4\u003eExtended Synopsis\u003c\/h4\u003e\n    \u003cp\u003eIn \u003cstrong\u003eLife Is Good: The Book\u003c\/strong\u003e, founders and brothers Bert and John Jacobs deliver a profound and entertaining masterclass on the transformative power of optimism. Tracing their personal and professional evolution from a scrappy upbringing outside Boston to the helm of a beloved, internationally recognized clothing and lifestyle brand, the authors provide a transparent look into the realities of entrepreneurial success. The narrative illustrates how an unwavering commitment to positive, socially conscious business practices fueled their runaway growth.\u003c\/p\u003e\n\n    \u003cp\u003eAt the core of their philosophy are ten accessible \"superpowers\": openness, courage, simplicity, humor, gratitude, fun, compassion, creativity, authenticity, and love. Illustrated with the company's iconic artwork, the text pairs plainspoken, practical insights with deeply moving letters from the Life is Good community. Readers are guided through strategies for overcoming inevitable obstacles, maximizing creative potential, and simplifying daily operations to maintain a razor-sharp focus on what matters most. It is both a business memoir and a tactical guide to purpose-driven living.\u003c\/p\u003e\n\n    \u003cdiv style=\"background-color: #f4f4f4; padding: 15px; border-radius: 5px; margin-top: 20px; border: 1px solid #ddd;\"\u003e\n        \u003ch4 style=\"margin-top: 0; color: #8b0000;\"\u003eAuthor Profile\u003c\/h4\u003e\n        \u003cp\u003e\u003cstrong\u003eBert Jacobs and John Jacobs\u003c\/strong\u003e are the visionary co-founders of Life is Good. Beginning their enterprise by selling T-shirts out of a van, they pioneered a business model that integrates social responsibility with retail commerce, ultimately building a brand valued at over $100 million while maintaining a steadfast dedication to philanthropic community outreach.\u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003ch4\u003eReader Targeting \u0026amp; Academic Utility\u003c\/h4\u003e\n    \u003cul\u003e\n        \u003cli\u003e\n\u003cstrong\u003eEntrepreneurs \u0026amp; Business Students:\u003c\/strong\u003e A vital case study in scaling a socially conscious enterprise and the tangible financial value of brand authenticity.\u003c\/li\u003e\n        \u003cli\u003e\n\u003cstrong\u003eManagement Professionals:\u003c\/strong\u003e Offers actionable frameworks for instilling core values, resilience, and creative problem-solving within corporate teams.\u003c\/li\u003e\n        \u003cli\u003e\n\u003cstrong\u003eSelf-Development Enthusiasts:\u003c\/strong\u003e Delivers practical, highly applicable methodologies for cultivating resilience and purpose in everyday life.\u003c\/li\u003e\n    \u003c\/ul\u003e\n\n    \u003ch4\u003eCore Analytical Themes\u003c\/h4\u003e\n    \u003cul\u003e\n        \u003cli\u003eThe strategic deployment of optimism as a tangible business asset and driver of consumer loyalty.\u003c\/li\u003e\n        \u003cli\u003eAnalyzing the ten \"superpowers\" as foundational elements for organizational culture and leadership.\u003c\/li\u003e\n        \u003cli\u003eThe intersection of commercial profitability and uncompromising ethical, community-focused operations.\u003c\/li\u003e\n    \u003c\/ul\u003e\n\n    \u003ch4\u003eProduct Specifications\u003c\/h4\u003e\n    \u003ctable style=\"width: 100%; border-collapse: collapse; margin-bottom: 20px;\"\u003e\n        \u003ctr\u003e\n            \u003ctd style=\"padding: 8px; border-bottom: 1px solid #dddddd;\"\u003e\u003cstrong\u003eISBN-13:\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 8px; border-bottom: 1px solid #dddddd;\"\u003e9781426215636\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n            \u003ctd style=\"padding: 8px; border-bottom: 1px solid #dddddd;\"\u003e\u003cstrong\u003eISBN-10:\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 8px; border-bottom: 1px solid #dddddd;\"\u003e1426215630\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n            \u003ctd style=\"padding: 8px; border-bottom: 1px solid #dddddd;\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 8px; border-bottom: 1px solid #dddddd;\"\u003eNational Geographic Books\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n            \u003ctd style=\"padding: 8px; border-bottom: 1px solid #dddddd;\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 8px; border-bottom: 1px solid #dddddd;\"\u003eHardcover (Illustrated Edition)\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n            \u003ctd style=\"padding: 8px; border-bottom: 1px solid #dddddd;\"\u003e\u003cstrong\u003ePublication Date:\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 8px; border-bottom: 1px solid #dddddd;\"\u003e2015\u003c\/td\u003e\n        \u003c\/tr\u003e\n    \u003c\/table\u003e\n\n    \u003cdiv style=\"text-align: center; margin-top: 40px; font-size: 0.9em; color: #111111;\"\u003e\n        \u003cp\u003e\u003cstrong\u003eBust-Down Books: People Over Profits\u003c\/strong\u003e\u003cbr\u003e\n        Community is Our Commodity\u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003cscript type=\"application\/ld+json\"\u003e\n    {\n      \"@context\": \"https:\/\/schema.org\/\",\n      \"@type\": \"Book\",\n      \"name\": \"Life Is Good [How to Live with Purpose and Enjoy the Ride]: The Book\",\n      \"author\": [\n        {\n          \"@type\": \"Person\",\n          \"name\": \"Bert Jacobs\"\n        },\n        {\n          \"@type\": \"Person\",\n          \"name\": \"John Jacobs\"\n        }\n      ],\n      \"isbn\": \"9781426215636\",\n      \"bookFormat\": \"https:\/\/schema.org\/Hardcover\",\n      \"datePublished\": \"2015\",\n      \"publisher\": {\n        \"@type\": \"Organization\",\n        \"name\": \"National Geographic Books\"\n      },\n      \"inLanguage\": \"en\",\n      \"brand\": {\n        \"@type\": \"Brand\",\n        \"name\": \"Bust Down Books\"\n      }\n    }\n    \u003c\/script\u003e\n    \u003c\/div\u003e","brand":"Bust-Down Books","offers":[{"title":"Default Title","offer_id":47743827116347,"sku":"1426215630","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2077\/7531\/files\/9781426215636.jpg?v=1773982163","url":"https:\/\/bustdownbooks.com\/products\/life-good-book-jacobs-9781426215636","provider":"Bust-Down Books","version":"1.0","type":"link"}