{"product_id":"long-and-the-short-of-it-john-kay-9781781256770","title":"The Long and the Short of It: International Edition | John Kay","description":"\u003csection class=\"product-description\" style=\"color: #1a1a1a; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; line-height: 1.6;\"\u003e\n  \u003ch2 style=\"color: #2c3e50; font-size: 1.75em; margin-bottom: 15px; border-bottom: 2px solid #2c3e50; padding-bottom: 5px;\"\u003eThe Long and the Short of It: A Guide to Finance and Investment for Normally Intelligent People Who Aren't in the Industry\u003c\/h2\u003e\n  \n  \u003ctable style=\"border-collapse: collapse; width: 100%; margin-bottom: 25px; font-size: 0.95em; border: 1px solid #e0e0e0;\"\u003e\n    \u003ctbody\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50; width: 30%;\"\u003eISBN-13\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a; font-weight: bold;\"\u003e9781781256770\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50;\"\u003eISBN-10\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003e1781256772\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50;\"\u003eAuthor\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eJohn Kay\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50;\"\u003eFormat\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eTrade Paperback\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50;\"\u003ePublisher\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eProfile Books Ltd\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50;\"\u003ePublication Date\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eDecember 01, 2016\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50;\"\u003ePage Count\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003e272\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50;\"\u003eSubjects\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003ePersonal Finance, Investing, Money Management, Financial Risk Management\u003c\/td\u003e\n      \u003c\/tr\u003e\n    \u003c\/tbody\u003e\n  \u003c\/table\u003e\n\n  \u003ch3 style=\"color: #2c3e50; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eExtended Synopsis\u003c\/h3\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003eIn \u003cem\u003eThe Long and the Short of It\u003c\/em\u003e, esteemed economist John Kay delivers an essential guide to navigating the complexities of modern finance. Noting that the financial world has grown increasingly intricate, greedy, and self-interested, Kay cuts through the dense jargon to help readers take control of their own financial destinies. This fully updated international edition provides all the knowledge necessary to become an independent investment manager, offering clear methods to evaluate various investment options and see past the corporate fiction sold by major institutions.\u003c\/p\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003eBridging the gap between rigorous academic principles and practical market application, Kay lays out a straightforward, research-backed investment strategy. He employs characteristic dry humor and analytical clarity to break down complex concepts into actionable, understandable steps. The inclusion of updated investment strategy checklists, historical market indices, and multi-asset portfolio templates makes this the definitive resource for anyone who wants to confidently manage their wealth without relying on the traditional financial industry.\u003c\/p\u003e\n\n  \u003ch3 style=\"color: #2c3e50; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eReader Targeting\u003c\/h3\u003e\n  \u003cul style=\"margin-bottom: 15px; padding-left: 20px;\"\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003eIntelligent laypeople and retail investors seeking a jargon-free, objective guide to managing personal finances.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003eIndividuals looking for actionable strategies to independently construct and manage a secure, long-term investment portfolio.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003eReaders who appreciate clear, critical analysis of the global financial industry combined with practical asset allocation frameworks.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3 style=\"color: #2c3e50; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eAbout the Author\u003c\/h3\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003e\u003cstrong\u003eJohn Kay\u003c\/strong\u003e is a leading economist, highly successful investor, and prominent author. Serving as a visiting professor at the London School of Economics and a Fellow of St John's College, Oxford, Kay bridges the gap between academic theory and real-world finance. He also contributes a weekly column to the Financial Times and famously chaired the UK government review of Equity Markets in 2012, recommending substantial reforms to the industry.\u003c\/p\u003e\n\n  \u003ch3 style=\"color: #2c3e50; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eAccolades \u0026amp; Awards\u003c\/h3\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003ePraised by the \u003cem\u003eFinancial Times\u003c\/em\u003e as both a first-class economist and an excellent writer, John Kay's authoritative work continues to be highly regarded for its straightforward approach to complex economic theory and consumer empowerment.\u003c\/p\u003e\n\n  \u003cscript type=\"application\/ld+json\"\u003e\n  {\n    \"@context\": \"https:\/\/schema.org\",\n    \"@type\": \"Book\",\n    \"name\": \"The Long and the Short of It: A Guide to Finance and Investment for Normally Intelligent People Who Aren't in the Industry\",\n    \"author\": {\n      \"@type\": \"Person\",\n      \"name\": \"John Kay\"\n    },\n    \"isbn\": \"9781781256770\",\n    \"numberOfPages\": \"272\",\n    \"publisher\": {\n      \"@type\": \"Organization\",\n      \"name\": \"Profile Books Ltd\"\n    },\n    \"datePublished\": \"2016-12-01\",\n    \"bookFormat\": \"https:\/\/schema.org\/Paperback\",\n    \"inLanguage\": \"English\",\n    \"description\": \"Master modern finance with John Kay's The Long and the Short of It. A practical investment guide for intelligent people looking to manage their own money.\",\n    \"offers\": {\n      \"@type\": \"Offer\",\n      \"price\": \"9.99\",\n      \"priceCurrency\": \"USD\",\n      \"availability\": \"https:\/\/schema.org\/InStock\"\n    },\n    \"about\": [\n      { \"@type\": \"Thing\", \"name\": \"Personal Finance\" },\n      { \"@type\": \"Thing\", \"name\": \"Investing\" },\n      { \"@type\": \"Thing\", \"name\": \"Financial Risk Management\" }\n    ]\n  }\n  \u003c\/script\u003e\n\n  \u003chr style=\"border: 0; height: 1px; background: #2c3e50; margin: 30px 0;\"\u003e\n  \u003cp style=\"text-align: center; font-weight: bold; color: #2c3e50; font-size: 1.1em; letter-spacing: 0.5px; text-transform: uppercase;\"\u003eReal Players Shop Bust-Down\u003c\/p\u003e\n\u003c\/section\u003e","brand":"Bust-Down Books","offers":[{"title":"Default Title","offer_id":48870715982139,"sku":"1781256772","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2077\/7531\/files\/9781781256770.jpg?v=1783081074","url":"https:\/\/bustdownbooks.com\/products\/long-and-the-short-of-it-john-kay-9781781256770","provider":"Bust-Down Books","version":"1.0","type":"link"}