{"product_id":"make-it-happen-kevin-liles-9780743497374","title":"Make It Happen | Kevin Liles","description":"\u003csection class=\"product-description\" style=\"color: #1a1a1a; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; line-height: 1.6;\"\u003e\n  \u003ch2 style=\"color: #2c3e50; font-size: 1.75em; margin-bottom: 15px; border-bottom: 2px solid #2c3e50; padding-bottom: 5px;\"\u003eMake It Happen: The Hip-Hop Generation's Guide to Success\u003c\/h2\u003e\n  \n  \u003ctable style=\"border-collapse: collapse; width: 100%; margin-bottom: 25px; font-size: 0.95em; border: 1px solid #e0e0e0;\"\u003e\n    \u003ctbody\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50; width: 30%;\"\u003eISBN-13\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a; font-weight: bold;\"\u003e9780743497374\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50;\"\u003eISBN-10\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003e0743497376\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50;\"\u003eAuthor\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eKevin Liles, Samantha Marshall\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50;\"\u003eFormat\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eTrade Paperback\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50;\"\u003ePublisher\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eAtria Books\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50;\"\u003ePublication Date\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eSeptember 26, 2006\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50;\"\u003ePage Count\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003e256\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50;\"\u003eSubjects\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eBiography, Business \u0026amp; Economics, Motivational, Music\u003c\/td\u003e\n      \u003c\/tr\u003e\n    \u003c\/tbody\u003e\n  \u003c\/table\u003e\n\n  \u003ch3 style=\"color: #2c3e50; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eExtended Synopsis\u003c\/h3\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003eKevin Liles rose from an unpaid intern to the president of Def Jam Records in just nine years. \u003cem\u003eMake It Happen: The Hip-Hop Generation's Guide to Success\u003c\/em\u003e details his meteoric climb from an urban street kid with hip-hop aspirations to one of the most successful and influential executives in the global music industry. Far more than a traditional rags-to-riches narrative, this book stands as a testament to an incredible work ethic, strategic wisdom, and the unwavering confidence required to execute a vision the hip-hop way.\u003c\/p\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003eLiles breaks down his philosophy into ten actionable rules of business success, ranging from \"Find Your Will\" and \"The Blueprint\" to \"Don't Let Cash Rule\" and \"Play Your Position.\" By weaving his core principles with the personal journeys of the executives, artists, and mentors he worked alongside—including titans like Jay-Z and Ludacris—Liles provides readers with a proven framework for empowerment. Regardless of background or chosen hustle, this guide demonstrates how to fight against the odds, realize your dreams, and make it happen.\u003c\/p\u003e\n\n  \u003ch3 style=\"color: #2c3e50; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eReader Targeting\u003c\/h3\u003e\n  \u003cul style=\"margin-bottom: 15px; padding-left: 20px;\"\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003eYoung professionals, creatives, and entrepreneurs seeking motivational blueprints drawn directly from hip-hop culture.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003eMusic industry enthusiasts interested in the behind-the-scenes executive leadership of Def Jam Records and the Warner Music Group.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003eIndividuals dedicated to personal development, career growth, and mastering the psychological mechanics of executive success.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3 style=\"color: #2c3e50; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eAbout the Authors\u003c\/h3\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003e\u003cstrong\u003eKevin Liles\u003c\/strong\u003e is a highly influential music executive, entrepreneur, and philanthropist. Serving as president of Def Jam Records and executive vice president of the Warner Music Group, he has been instrumental in discovering and directing the careers of some of music's most iconic artists. He co-authored this strategic guide alongside \u003cstrong\u003eSamantha Marshall\u003c\/strong\u003e.\u003c\/p\u003e\n\n  \u003ch3 style=\"color: #2c3e50; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eAccolades \u0026amp; Awards\u003c\/h3\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003ePraised as a definitive guide for a new generation of business leaders, \u003cem\u003eMake It Happen\u003c\/em\u003e is celebrated for its authentic voice and practical, street-tested business principles that seamlessly bridge urban culture with high-stakes corporate strategy.\u003c\/p\u003e\n\n  \u003cscript type=\"application\/ld+json\"\u003e\n  {\n    \"@context\": \"https:\/\/schema.org\",\n    \"@type\": \"Book\",\n    \"name\": \"Make It Happen: The Hip-Hop Generation's Guide to Success\",\n    \"author\": [\n      {\n        \"@type\": \"Person\",\n        \"name\": \"Kevin Liles\"\n      },\n      {\n        \"@type\": \"Person\",\n        \"name\": \"Samantha Marshall\"\n      }\n    ],\n    \"isbn\": \"9780743497374\",\n    \"numberOfPages\": \"256\",\n    \"publisher\": {\n      \"@type\": \"Organization\",\n      \"name\": \"Atria Books\"\n    },\n    \"datePublished\": \"2006-09-26\",\n    \"bookFormat\": \"https:\/\/schema.org\/Paperback\",\n    \"inLanguage\": \"English\",\n    \"description\": \"From intern to Def Jam president, Kevin Liles shares his ten rules for business success in this essential guidebook for the hip-hop generation.\",\n    \"offers\": {\n      \"@type\": \"Offer\",\n      \"price\": \"8.99\",\n      \"priceCurrency\": \"USD\",\n      \"availability\": \"https:\/\/schema.org\/InStock\"\n    },\n    \"about\": [\n      { \"@type\": \"Thing\", \"name\": \"Motivational\" },\n      { \"@type\": \"Thing\", \"name\": \"Music Industry\" },\n      { \"@type\": \"Thing\", \"name\": \"African American \u0026 Black Biography\" }\n    ]\n  }\n  \u003c\/script\u003e\n\n  \u003chr style=\"border: 0; height: 1px; background: #2c3e50; margin: 30px 0;\"\u003e\n  \u003cp style=\"text-align: center; font-weight: bold; color: #2c3e50; font-size: 1.1em; letter-spacing: 0.5px; text-transform: uppercase;\"\u003eBust-Down Books: More Than a Bookstore\u003c\/p\u003e\n\u003c\/section\u003e","brand":"Bust-Down Books","offers":[{"title":"Default Title","offer_id":49272582537531,"sku":"0743497376","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2077\/7531\/files\/9780743497374.jpg?v=1783034729","url":"https:\/\/bustdownbooks.com\/products\/make-it-happen-kevin-liles-9780743497374","provider":"Bust-Down Books","version":"1.0","type":"link"}