{"product_id":"mind-market-shermer-9780805078329","title":"The Mind of the Market by Michael Shermer","description":"\u003ch1\u003eThe Mind of the Market: Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics by Michael Shermer\u003c\/h1\u003e\n\u003cp\u003eBestselling author \u003cstrong\u003eMichael Shermer \u003c\/strong\u003eexplains how evolution shaped the modern economy—and why people are so irrational about money\u003c\/p\u003e\n\u003cp\u003eHow did we make the leap from ancient hunter-gatherers to modern consumers and traders?\u003c\/p\u003e\n\u003ch2\u003eWhy do people get so emotional and irrational about bottom-line financial and business decisions?\u003c\/h2\u003e\n\u003cp\u003eIs the capitalist marketplace a sort of Darwinian organism, evolved through natural selection as the fittest way to satisfy our needs? In this eye-opening exploration, author and psychologist \u003cstrong\u003eMichael Shermer \u003c\/strong\u003euncovers the evolutionary roots of our economic behavior.\u003c\/p\u003e\n\u003cp\u003eDrawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks, why negotiations disintegrate into tit-for-tat disputes, and why money does not make us happy.\u003c\/p\u003e\n\u003cp\u003eShermer brings together astonishing findings from psychology, biology, and other sciences to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation unleashes biochemicals similar to those released during sex, why free trade promises to build alliances between nations, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.\u003cbr\u003e\u003c\/p\u003e","brand":"Bust-Down Books","offers":[{"title":"Default Title","offer_id":48586601201979,"sku":"0805078320","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2077\/7531\/files\/9780805078329.jpg?v=1746874857","url":"https:\/\/bustdownbooks.com\/products\/mind-market-shermer-9780805078329","provider":"Bust-Down Books","version":"1.0","type":"link"}