{"product_id":"mindset-da-disrupcao-por-que-algumas-organizacoes-se-transformam-e-outras-falham-em-portugues-do-brasil-by-charlene-li","title":"Mindset da Disrupcao - por que Algumas Organizacoes se Transformam e Outras Falham (Em Portugues do Brasil) by Charlene Li","description":"Many companies make disruption their goal. They believe that if they develop the right innovation, they will disrupt their markets forever and drive the kind of growth worthy of a magazine cover story. But as bestselling author Charlene Li explains, that’s not how disruption works. Disruption doesn’t create growth; instead, growth creates disruption.\u003cbr\u003e\u003cbr\u003eGrowth is always hard, and disruptive growth is exponentially harder. It requires companies to make tough decisions in the face of daunting uncertainties: Should we bet our company’s future on next-generation customers or today’s reliable ones? Should we abandon our current business model for an entirely new one? Making bold changes demands bold leadership and, often, massive cultural transformation.\u003cbr\u003e\u003cbr\u003eOver the years, Li has seen some organizations beat the odds and succeed at becoming disruptive: Adobe, ING Bank, Nokia, Southern New Hampshire University, and T-Mobile, among them. Their stories, which she tells in this book, make it clear that organizations don’t have to be tech start-ups or have the latest innovations to transform. What they need to do is develop a disruptive mindset that permeates every aspect of their organization. Li lays out how to do this by focusing on three elements:\u003cbr\u003e\u003cbr\u003e- A strategy designed to meet the needs of future customers\u003cbr\u003e- Leadership that creates a movement to drive and sustain transformation\u003cbr\u003e- A culture that is capable of thriving with disruptive change\u003cbr\u003e\u003cbr\u003eDrawing on interviews with some of the most audacious people driving disruptive transformation today, Li will inspire other leaders to answer the call to lead disruptive transformation in their organizations, communities, and society.","brand":"BUST-DOWN BOOKS","offers":[{"title":"Default Title","offer_id":50524714434875,"sku":"8550813753","price":129.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2077\/7531\/files\/14084243485232.jpg?v=1755766715","url":"https:\/\/bustdownbooks.com\/products\/mindset-da-disrupcao-por-que-algumas-organizacoes-se-transformam-e-outras-falham-em-portugues-do-brasil-by-charlene-li","provider":"Bust-Down Books","version":"1.0","type":"link"}