{"product_id":"narrative-and-numbers-aswath-damodaran-9789353024536","title":"Narrative and Numbers | Aswath Damodaran","description":"\u003csection class=\"product-description\" style=\"color: #1a1a1a; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; line-height: 1.6;\"\u003e\n  \u003ch2 style=\"color: #8B0000; font-size: 1.75em; margin-bottom: 15px; border-bottom: 2px solid #8B0000; padding-bottom: 5px;\"\u003eNarrative and Numbers: The Value of Stories in Business\u003c\/h2\u003e\n  \n  \u003ctable style=\"border-collapse: collapse; width: 100%; margin-bottom: 25px; font-size: 0.95em; border: 1px solid #e0e0e0;\"\u003e\n    \u003ctbody\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000; width: 30%;\"\u003eISBN-13\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003e9789353024536\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003eISBN-10\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003e9353024536\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003eAuthor\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eAswath Damodaran\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003eFormat\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eTrade Paperback\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003ePublisher\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eHarper Business\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003ePublication Date\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eDecember 14, 2018\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003ePage Count\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003e296\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003eSubjects\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eCorporate Finance, Valuation, Strategic Planning\u003c\/td\u003e\n      \u003c\/tr\u003e\n    \u003c\/tbody\u003e\n  \u003c\/table\u003e\n\n  \u003ch3 style=\"color: #8B0000; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eExtended Synopsis\u003c\/h3\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003eHow can a company that has never turned a profit command a multibillion-dollar valuation? Aswath Damodaran, a renowned finance professor and expert investor, argues that the answer lies not just in spreadsheets, but in the power of story. In business, there are the storytellers who spin compelling narratives and the number-crunchers who build meaningful models. While both are essential, Damodaran demonstrates that only by successfully weaving the two together can a company deliver and sustain long-term value.\u003c\/p\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003eThrough insightful case studies, \u003cem\u003eNarrative and Numbers\u003c\/em\u003e provides a roadmap for how storytellers can better incorporate data and how analysts can build more imaginative, robust models. Damodaran explores diverse business examples—from the high-growth trajectories of Uber, Twitter, and Facebook to the established business models of Apple and Amazon—to show how history, commodity, and geography shape a company’s narrative. This essential guide reveals the benefits, challenges, and pitfalls of valuation, equipping readers to test the plausibility of any business story.\u003c\/p\u003e\n\n  \u003ch3 style=\"color: #8B0000; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eKey Features\u003c\/h3\u003e\n  \u003cul style=\"margin-bottom: 15px; padding-left: 20px;\"\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003e\n\u003cstrong\u003eExpert Methodology:\u003c\/strong\u003e Authored by the \"Dean of Valuation,\" offering professional-grade insights into corporate finance and strategic planning.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003e\n\u003cstrong\u003eReal-World Application:\u003c\/strong\u003e Analyzes famous case studies, including Uber, Twitter, Facebook, Apple, and Amazon, to ground theoretical valuation in practical business scenarios.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003e\n\u003cstrong\u003eAnalytical Tools:\u003c\/strong\u003e Features analytical data charts, financial matrices, and concept graphs to help readers bridge the gap between abstract storytelling and concrete numbers.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3 style=\"color: #8B0000; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eReader Targeting\u003c\/h3\u003e\n  \u003cul style=\"margin-bottom: 15px; padding-left: 20px;\"\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003eFinance students and MBA candidates looking to master valuation techniques.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003eInvestors and entrepreneurs seeking to understand how to build and communicate business value.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003eCorporate strategists and managers tasked with forecasting and planning.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3 style=\"color: #8B0000; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eAbout the Author\u003c\/h3\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003e\u003cstrong\u003eAswath Damodaran\u003c\/strong\u003e is the Kerschner Chaired Professor of Finance at the NYU Stern School of Business. Widely known as the \"Dean of Valuation,\" he is a leading authority on financial modeling, corporate finance, and equity valuation. His teaching and writing have influenced generations of investors and business professionals globally.\u003c\/p\u003e\n\n  \u003cscript type=\"application\/ld+json\"\u003e\n  {\n    \"@context\": \"https:\/\/schema.org\",\n    \"@type\": \"Book\",\n    \"name\": \"Narrative and Numbers: The Value of Stories in Business\",\n    \"author\": {\n      \"@type\": \"Person\",\n      \"name\": \"Aswath Damodaran\"\n    },\n    \"isbn\": \"9789353024536\",\n    \"numberOfPages\": \"296\",\n    \"bookEdition\": \"First Trade Paperback Edition\",\n    \"publisher\": {\n      \"@type\": \"Organization\",\n      \"name\": \"Harper Business\"\n    },\n    \"datePublished\": \"2018-12-14\",\n    \"bookFormat\": \"https:\/\/schema.org\/Paperback\",\n    \"inLanguage\": \"English\",\n    \"description\": \"Aswath Damodaran explains the necessity of combining narrative and numbers to achieve accurate business valuation and sustainable growth.\",\n    \"offers\": {\n      \"@type\": \"Offer\",\n      \"availability\": \"https:\/\/schema.org\/InStock\"\n    },\n    \"about\": [\n      {\n        \"@type\": \"Thing\",\n        \"name\": \"Valuation\",\n        \"sameAs\": \"https:\/\/en.wikipedia.org\/wiki\/Business_valuation\"\n      },\n      {\n        \"@type\": \"Thing\",\n        \"name\": \"Corporate finance\",\n        \"sameAs\": \"https:\/\/en.wikipedia.org\/wiki\/Corporate_finance\"\n      }\n    ]\n  }\n  \u003c\/script\u003e\n\n  \u003chr style=\"border: 0; height: 1px; background: #8B0000; margin: 30px 0;\"\u003e\n  \u003cp style=\"text-align: center; font-weight: bold; color: #8B0000; font-size: 1.1em; letter-spacing: 0.5px; text-transform: uppercase;\"\u003eBust-Down Books: More Than a Bookstore\u003c\/p\u003e\n\u003c\/section\u003e","brand":"Bust-Down Books","offers":[{"title":"Default Title","offer_id":49900459032891,"sku":"9353024536","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2077\/7531\/files\/9789353024536.jpg?v=1782696717","url":"https:\/\/bustdownbooks.com\/products\/narrative-and-numbers-aswath-damodaran-9789353024536","provider":"Bust-Down Books","version":"1.0","type":"link"}