{"product_id":"plan-your-prosperity-ken-fisher-9781118431061","title":"Plan Your Prosperity | Ken Fisher \u0026 Lara Hoffmans","description":"\u003csection class=\"product-description\" style=\"color: #1a1a1a; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; line-height: 1.6;\"\u003e\n  \u003ch2 style=\"color: #8B0000; font-size: 1.75em; margin-bottom: 15px; border-bottom: 2px solid #8B0000; padding-bottom: 5px;\"\u003ePlan Your Prosperity: The Only Retirement Guide You'll Ever Need, Starting Now—Whether You're 22, 52 or 82\u003c\/h2\u003e\n  \n  \u003ctable style=\"border-collapse: collapse; width: 100%; margin-bottom: 25px; font-size: 0.95em; border: 1px solid #e0e0e0;\"\u003e\n    \u003ctbody\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000; width: 30%;\"\u003eISBN-13\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003e9781118431061\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003eISBN-10\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003e1118431065\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003eAuthor\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eKenneth L. Fisher \u0026amp; Lara Hoffmans\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003eFormat\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eHardcover (Illustrated)\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003ePublisher\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eJohn Wiley \u0026amp; Sons, Inc.\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003ePublication Date\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eNovember 16, 2012\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003ePage Count\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003e192\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003eSubjects\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eRetirement Planning, Investing, Portfolio Management\u003c\/td\u003e\n      \u003c\/tr\u003e\n    \u003c\/tbody\u003e\n  \u003c\/table\u003e\n\n  \u003ch3 style=\"color: #8B0000; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eExtended Synopsis\u003c\/h3\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003eIn \u003cem\u003ePlan Your Prosperity\u003c\/em\u003e, renowned financial experts Ken Fisher and Lara Hoffmans present a modern blueprint for financial security that cuts through the clutter of outdated and conflicting retirement advice. Unlike the myriad of complex strategies circulating today, this insightful guide strips away the noise, revealing that investing for retirement shares much in common with everyday wealth management when approached correctly. The authors provide a pragmatic, easy-to-understand framework designed to empower readers to build their own investment strategies or collaborate more effectively with financial professionals.\u003c\/p\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003eWhether you are on the cusp of retirement or decades away, this book acts as an invitation to fundamentally rethink financial planning. Readers will discover practical methods for assessing true income needs, determining portfolio sustainability, and establishing the ideal equity and bond allocations tailored to unique financial realities. By highlighting common industry pitfalls, Fisher equips investors with the tools and confidence required to navigate the often-confusing world of retirement products and achieve enduring financial success.\u003c\/p\u003e\n\n  \u003ch3 style=\"color: #8B0000; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eKey Features \u0026amp; Accolades\u003c\/h3\u003e\n  \u003cul style=\"margin-bottom: 15px; padding-left: 20px;\"\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003e\n\u003cstrong\u003eActionable Blueprint:\u003c\/strong\u003e Step-by-step instructions for determining ideal equity and bond allocations based on personal financial standing.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003e\n\u003cstrong\u003eMyth-Busting Insights:\u003c\/strong\u003e Teaches readers how to reframe their approach to retirement investing by abandoning harmful financial myths and avoiding toxic retirement products.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003e\n\u003cstrong\u003ePraise from Industry Leaders:\u003c\/strong\u003e \u003cem\u003e“It’s NEVER too late nor early to strategize concerning your personal finances... I mean, you earned all of it and then some – Now make it WORK FOR YOU!”\u003c\/em\u003e — Zack Poole, Bust-Down Books\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3 style=\"color: #8B0000; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eReader Targeting\u003c\/h3\u003e\n  \u003cul style=\"margin-bottom: 15px; padding-left: 20px;\"\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003eAdults of all ages (from 22 to 82) seeking a straightforward, reliable strategy for retirement planning.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003eCurrent and prospective investors aiming to better understand portfolio management and asset allocation.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003eIndividuals looking to critically evaluate financial advice and self-manage their long-term wealth.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3 style=\"color: #8B0000; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eAbout the Authors\u003c\/h3\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003e\u003cstrong\u003eKenneth L. Fisher\u003c\/strong\u003e is a globally recognized investment analyst, bestselling author, and the founder and Executive Chairman of Fisher Investments, an independent fee-only investment adviser. Best known for his prestigious \"Portfolio Strategy\" column in \u003cem\u003eForbes\u003c\/em\u003e magazine, Fisher has spent decades educating the public on market dynamics and wealth generation.\u003c\/p\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003e\u003cstrong\u003eLara Hoffmans\u003c\/strong\u003e is a seasoned financial writer, editor, and the Vice President of Content at Fisher Investments. She is a frequent collaborator with Ken Fisher, co-authoring numerous bestselling books that simplify complex financial concepts for everyday investors.\u003c\/p\u003e\n\n  \u003cscript type=\"application\/ld+json\"\u003e\n  {\n    \"@context\": \"https:\/\/schema.org\",\n    \"@type\": \"Book\",\n    \"name\": \"Plan Your Prosperity: The Only Retirement Guide You'll Ever Need, Starting Now--Whether You're 22, 52 or 82\",\n    \"author\": [\n      {\n        \"@type\": \"Person\",\n        \"name\": \"Kenneth L. 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