{"product_id":"propaganda-edward-bernays-9789368342397","title":"Propaganda | Edward L. Bernays","description":"\u003cp\u003eHow do hidden forces shape public opinion and control behavior? \u003cstrong\u003eEdward L. Bernays\u003c\/strong\u003e investigates the core mechanics of public relations in \u003cem\u003ePropaganda\u003c\/em\u003e.\u003c\/p\u003e\n\u003cp\u003eBernays argues that propaganda, when ethically applied, is an essential tool for \u003cstrong\u003eorganizing society\u003c\/strong\u003e and ensuring its smooth functioning.\u003c\/p\u003e\n\u003cp\u003eHe explains how a small group of people, whom he calls the “invisible government,” wield power over the masses by controlling the flow of information and shaping public perception.\u003c\/p\u003e\n\u003cp\u003eThrough case studies and historical examples, Bernays demonstrates how propaganda has been used in politics, business, and culture to guide decisions and mold attitudes.\u003c\/p\u003e\n\u003cp\u003eThe book covers the psychological principles underlying propaganda, \u003cstrong\u003edrawing on insights from his uncle Sigmund Freud's theories\u003c\/strong\u003e of the subconscious.\u003c\/p\u003e\n\u003cp\u003eBernays discusses the use of emotion, symbols, and slogans to sway public opinion, emphasizing the importance of understanding audience psychology for effective communication.\u003c\/p\u003e\n\u003cp\u003eProvocative and controversial, \u003cem\u003ePropaganda \u003c\/em\u003eraises critical questions about democracy, freedom of thought, and the ethical boundaries of persuasion.\u003c\/p\u003e\n\u003cp\u003eIt remains a thought-provoking read, highlighting the power and responsibility of those who shape public discourse.\u003c\/p\u003e","brand":"Bust-Down Books","offers":[{"title":"Default Title","offer_id":49962830102843,"sku":"9368342393","price":16.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2077\/7531\/files\/9789368342397.jpg?v=1787076905","url":"https:\/\/bustdownbooks.com\/products\/propaganda-edward-bernays-9789368342397","provider":"Bust-Down Books","version":"1.0","type":"link"}