{"product_id":"real-business-blockchain-furlonger-uzureau-9781633698048","title":"The Real Business of Blockchain | David Furlonger \u0026 Christophe Uzureau","description":"\u003cdiv style=\"font-family: Arial, sans-serif; line-height: 1.6; color: #333;\" class=\"product-description-container\"\u003e\n\u003ch2 style=\"color: #2c3e50;\"\u003eThe Real Business of Blockchain: How Leaders Can Create Value in a New Digital Age\u003c\/h2\u003e\n\u003ch3 style=\"color: #555;\"\u003eby David Furlonger and Christophe Uzureau\u003c\/h3\u003e\n\u003chr style=\"border: 0; border-top: 1px solid #eee; margin: 20px 0;\"\u003e\n\u003cdiv style=\"background-color: #f4f8fb; border-left: 5px solid #1a5276; padding: 10px; margin-bottom: 20px;\"\u003e\n\u003cp style=\"margin: 0; font-weight: bold; color: #1a5276;\"\u003e🌐 STRATEGIC LEADERSHIP \u0026amp; DIGITAL TRANSFORMATION\u003c\/p\u003e\n\u003cp style=\"margin: 0; font-size: 0.9em;\"\u003eAn authoritative roadmap from Gartner analysts on moving beyond the hype to extract tangible business value from blockchain technology.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch4\u003eExtended Synopsis\u003c\/h4\u003e\n\u003cp\u003eIn \u003cstrong\u003eThe Real Business of Blockchain\u003c\/strong\u003e, David Furlonger and Christophe Uzureau of Gartner—the world's leading research and advisory company—provide a pragmatic, data-driven framework for business leaders. While many resources focus on the technical mechanics of distributed ledgers, this volume focuses exclusively on the strategic \"why.\" The authors argue that blockchain represents a paradigm shift equivalent to the launch of the internet, fundamentally altering how value is created, sought, and traded in a global economy.\u003c\/p\u003e\n\u003cp\u003eThe book guides executives through the evolution of the technology, distinguishing between \"blockchain-inspired\" solutions that streamline current processes and \"blockchain-complete\" ecosystems that enable entirely new business models. Readers will learn to assess the value proposition of decentralization, manage multiparty processes, and integrate emerging technologies like AI and the Internet of Things (IoT). By leveraging Gartner’s proprietary research, Furlonger and Uzureau help organizations position themselves within a new competitive landscape while making disciplined near- and midterm investments.\u003c\/p\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0855\/2077\/7531\/files\/9781633698048.jpg?v=1708093219\" alt=\"The cover of the book 'The Real Business of Blockchain' by David Furlonger and Christophe Zuberu features a white background with blue and yellow text, and a graphic of two hands in the center.\"\u003e\u003cbr\u003e\n\u003cdiv style=\"background-color: #f9f9f9; padding: 15px; border-radius: 5px; margin-top: 20px;\"\u003e\n\u003ch4 style=\"margin-top: 0;\"\u003eAuthor Biography\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eDavid Furlonger\u003c\/strong\u003e is a Vice President and Distinguished Analyst at Gartner, where he focuses on the evolution of financial services and digital business. \u003cstrong\u003eChristophe Uzureau\u003c\/strong\u003e is a Vice President at Gartner Research, specializing in the strategic impact of blockchain on business models and the future of finance. Together, they represent the gold standard in technology-focused market analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch4\u003eReader Targeting\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eC-Suite Executives \u0026amp; CTOs:\u003c\/strong\u003e Decision-makers responsible for long-term digital strategy and capital allocation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOperations Managers:\u003c\/strong\u003e Professionals looking to optimize supply chains and multiparty logistical processes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBusiness Students:\u003c\/strong\u003e Academics studying the intersection of emerging technology and corporate governance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eAccolades \u0026amp; Awards\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003ePublished by Harvard Business Review Press, ensuring a standard of academic and professional excellence.\u003c\/li\u003e\n\u003cli\u003eWidely recognized as the definitive \"executive's guide\" to blockchain strategy by industry analysts.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eProduct Specifications\u003c\/h4\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin-bottom: 20px;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #ddd;\"\u003e\u003cstrong\u003eISBN-13:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #ddd;\"\u003e9781633698048\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #ddd;\"\u003e\u003cstrong\u003eISBN-10:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #ddd;\"\u003e1633698041\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #ddd;\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #ddd;\"\u003eHarvard Business Review Press\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #ddd;\"\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #ddd;\"\u003eHardcover\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #ddd;\"\u003e\u003cstrong\u003ePublication Date:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #ddd;\"\u003e2019-10-15\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cdiv style=\"text-align: center; margin-top: 40px; font-size: 0.9em; color: #777;\"\u003e\n\u003cp\u003e\u003cstrong\u003eBust-Down Books: A Name You Can Trust\u003c\/strong\u003e\u003cbr\u003eArmed With Education\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n    {\n      \"@context\": \"https:\/\/schema.org\/\",\n      \"@type\": \"Book\",\n      \"name\": \"The Real Business of Blockchain: How Leaders Can Create Value in a New Digital Age\",\n      \"author\": [\n        {\"@type\": \"Person\", \"name\": \"David Furlonger\"},\n        {\"@type\": \"Person\", \"name\": \"Christophe Uzureau\"}\n      ],\n      \"isbn\": \"9781633698048\",\n      \"bookFormat\": \"https:\/\/schema.org\/Hardcover\",\n      \"datePublished\": \"2019-10-15\",\n      \"publisher\": {\n        \"@type\": \"Organization\",\n        \"name\": \"Harvard Business Review Press\"\n      },\n      \"inLanguage\": \"en\",\n      \"brand\": {\n        \"@type\": \"Brand\",\n        \"name\": \"Bust Down Books\"\n      }\n    }\n    \u003c\/script\u003e\n\u003c\/div\u003e","brand":"Bust-Down Books","offers":[{"title":"Default Title","offer_id":47708259189051,"sku":"1633698041","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2077\/7531\/files\/9781633698048.jpg?v=1708093219","url":"https:\/\/bustdownbooks.com\/products\/real-business-blockchain-furlonger-uzureau-9781633698048","provider":"Bust-Down Books","version":"1.0","type":"link"}