{"product_id":"realty-blogging-richard-nacht-paul-chaney-9780071478953","title":"Realty Blogging | Richard Nacht \u0026 Paul Chaney","description":"\u003csection class=\"product-description\" style=\"color: #1a1a1a; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; line-height: 1.6;\"\u003e\n  \u003ch2 style=\"color: #2c3e50; font-size: 1.75em; margin-bottom: 15px; border-bottom: 2px solid #2c3e50; padding-bottom: 5px;\"\u003eRealty Blogging: Build Your Brand and Out-Smart Your Competition\u003c\/h2\u003e\n  \n  \u003ch3 style=\"color: #2c3e50; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eAccolades \u0026amp; Praise\u003c\/h3\u003e\n  \u003cul style=\"margin-bottom: 20px; padding-left: 20px;\"\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003e\n\u003cstrong\u003eActionable Expertise:\u003c\/strong\u003e Authored by experts in blogging, real estate, and online marketing, providing a reliable roadmap for dominating local markets.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003e\n\u003cstrong\u003eComprehensive Strategy:\u003c\/strong\u003e Highly regarded for teaching real estate professionals how to generate leads consistently at almost no cost.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3 style=\"color: #2c3e50; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eExtended Synopsis\u003c\/h3\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003eAre you fully utilizing the power of blogging for your real estate business? \u003cem\u003eRealty Blogging: Build Your Brand and Out-Smart Your Competition\u003c\/em\u003e provides a practical, direct-communication roadmap to help you capture the interest of local homeowners, buyers, and sellers. In a crowded market, a well-executed blog can serve as your most powerful tool for building trust and establishing niche authority.\u003c\/p\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003eAuthors Richard Nacht and Paul Chaney draw upon their extensive backgrounds in online marketing and real estate to reveal step-by-step strategies for success. Readers will learn how to consistently generate low-cost leads, define themselves as undisputed experts in specific geographic areas, and create compelling content that naturally attracts major search engines.\u003c\/p\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003eBeyond simply writing posts, this guide emphasizes the importance of serving your target demographic, establishing long-term relationships with clients, and creating media buzz around your brand. It is an indispensable resource for forward-thinking real estate professionals looking to develop an effective internet marketing strategy and outshine their competition.\u003c\/p\u003e\n\n  \u003ch3 style=\"color: #2c3e50; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eAbout the Authors\u003c\/h3\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003e\u003cstrong\u003eRichard Nacht and Paul Chaney\u003c\/strong\u003e are experienced professionals in the fields of real estate, digital marketing, and online content creation. They specialize in helping businesses leverage blogging and internet marketing to build brand authority, engage communities, and generate consistent leads.\u003c\/p\u003e\n\n  \u003ch3 style=\"color: #2c3e50; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eReader Targeting\u003c\/h3\u003e\n  \u003cul style=\"margin-bottom: 20px; padding-left: 20px;\"\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003eReal estate agents and brokers seeking to build an effective online marketing strategy and personal brand.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003eProperty professionals looking to generate low-cost leads and increase search engine visibility.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003eDigital marketers working specifically within the real estate and housing industries.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3 style=\"color: #2c3e50; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eBibliographic \u0026amp; Physical Specifications\u003c\/h3\u003e\n  \u003cdiv class=\"table-responsive\" style=\"overflow-x: auto; max-width: 100%; margin-bottom: 25px; -webkit-overflow-scrolling: touch; border: 1px solid #e0e0e0;\"\u003e\n    \u003ctable style=\"width: 100%; min-width: 650px; border-collapse: collapse; font-size: 0.95em; table-layout: fixed;\"\u003e\n      \u003cthead\u003e\n        \u003ctr style=\"background-color: #f8f9fa; border-bottom: 2px solid #e0e0e0;\"\u003e\n          \u003cth style=\"text-align: left; padding: 12px 10px; color: #2c3e50; width: 30%; font-weight: bold;\"\u003eSpecification\u003c\/th\u003e\n          \u003cth style=\"text-align: left; padding: 12px 10px; color: #2c3e50; width: 70%; font-weight: bold;\"\u003eDetails\u003c\/th\u003e\n        \u003c\/tr\u003e\n      \u003c\/thead\u003e\n      \u003ctbody\u003e\n        \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n          \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50; font-weight: bold; vertical-align: top;\"\u003eISBN-13\u003c\/th\u003e\n          \u003ctd style=\"padding: 10px; color: #1a1a1a; vertical-align: top;\"\u003e9780071478953\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n          \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50; font-weight: bold; vertical-align: top;\"\u003eISBN-10\u003c\/th\u003e\n          \u003ctd style=\"padding: 10px; color: #1a1a1a; vertical-align: top;\"\u003e007147895X\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n          \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50; font-weight: bold; vertical-align: top;\"\u003ePublisher\u003c\/th\u003e\n          \u003ctd style=\"padding: 10px; color: #1a1a1a; vertical-align: top;\"\u003eMcGraw-Hill\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n          \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50; font-weight: bold; vertical-align: top;\"\u003ePublication Date\u003c\/th\u003e\n          \u003ctd style=\"padding: 10px; color: #1a1a1a; vertical-align: top;\"\u003eNovember 29, 2006\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n          \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50; font-weight: bold; vertical-align: top;\"\u003eEdition\u003c\/th\u003e\n          \u003ctd style=\"padding: 10px; color: #1a1a1a; vertical-align: top;\"\u003eFirst Edition\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n          \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50; font-weight: bold; vertical-align: top;\"\u003eFormat\u003c\/th\u003e\n          \u003ctd style=\"padding: 10px; color: #1a1a1a; vertical-align: top;\"\u003ePaperback (Softcover, Issued without dust jacket, Used Condition)\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n          \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50; font-weight: bold; vertical-align: top;\"\u003ePage Count\u003c\/th\u003e\n          \u003ctd style=\"padding: 10px; color: #1a1a1a; vertical-align: top;\"\u003e199\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n          \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50; font-weight: bold; vertical-align: top;\"\u003eBISAC Categories\u003c\/th\u003e\n          \u003ctd style=\"padding: 10px; color: #1a1a1a; vertical-align: top;\"\u003eBUSINESS \u0026amp; ECONOMICS \/ E-Commerce \/ Internet Marketing; HOUSE \u0026amp; HOME \/ Real Estate \/ General\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n          \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50; font-weight: bold; vertical-align: top;\"\u003eDimensions \u0026amp; Weight\u003c\/th\u003e\n          \u003ctd style=\"padding: 10px; color: #1a1a1a; vertical-align: top;\"\u003e9.0 x 6.0 x 0.5 inches \/ 10.8 oz\u003c\/td\u003e\n        \u003c\/tr\u003e\n      \u003c\/tbody\u003e\n    \u003c\/table\u003e\n  \u003c\/div\u003e\n\n  \u003ch3 style=\"color: #2c3e50; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eFrequently Asked Questions\u003c\/h3\u003e\n  \u003cp style=\"margin-bottom: 10px;\"\u003e\u003cstrong\u003eWhat is the main goal of this book?\u003c\/strong\u003e\u003cbr\u003eIt aims to help real estate professionals harness the power of blogging to generate leads, build local authority, and optimize their overall online marketing presence.\u003c\/p\u003e\n  \u003cp style=\"margin-bottom: 10px;\"\u003e\u003cstrong\u003eDoes it cover search engine optimization (SEO)?\u003c\/strong\u003e\u003cbr\u003eYes, the authors provide concrete strategies for creating content that naturally attracts major search engines to boost online visibility and traffic.\u003c\/p\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003e\u003cstrong\u003eIs this book suitable for beginners?\u003c\/strong\u003e\u003cbr\u003eAbsolutely. It provides practical, step-by-step guidance designed specifically for real estate professionals who are new to blogging and internet marketing.\u003c\/p\u003e\n\n  \u003cscript type=\"application\/ld+json\"\u003e\n  {\n    \"@context\": \"https:\/\/schema.org\",\n    \"@graph\": [\n      {\n        \"@type\": [\"Book\", \"Product\"],\n        \"@id\": \"https:\/\/bustdownbooks.com\/products\/realty-blogging-richard-nacht-paul-chaney-9780071478953#book\",\n        \"name\": \"Realty Blogging: Build Your Brand and Out-Smart Your Competition\",\n        \"author\": [\n          {\n            \"@type\": \"Person\",\n            \"name\": \"Richard Nacht\"\n          },\n          {\n            \"@type\": \"Person\",\n            \"name\": \"Paul Chaney\"\n          }\n        ],\n        \"description\": \"Discover how to harness the power of blogging to generate leads, build niche authority, and grow your real estate business with this comprehensive guide.\",\n        \"isbn\": \"9780071478953\",\n        \"gtin13\": \"9780071478953\",\n        \"sku\": \"007147895X\",\n        \"bookFormat\": \"https:\/\/schema.org\/Paperback\",\n        \"bookEdition\": \"First Edition\",\n        \"datePublished\": \"2006-11-29\",\n        \"numberOfPages\": \"199\",\n        \"inLanguage\": \"en\",\n        \"countryOfOrigin\": \"United States\",\n        \"genre\": [\n          \"BUSINESS \u0026 ECONOMICS \/ E-Commerce \/ Internet Marketing\",\n          \"HOUSE \u0026 HOME \/ Real Estate \/ General\"\n        ],\n        \"image\": \"https:\/\/cdn.shopify.com\/s\/files\/1\/0855\/2077\/7531\/files\/9780071478953.jpg?v=1786082446\",\n        \"publisher\": {\n          \"@type\": \"Organization\",\n          \"name\": \"McGraw-Hill\"\n        },\n        \"weight\": {\n          \"@type\": \"QuantitativeValue\",\n          \"value\": \"10.8\",\n          \"unitCode\": \"ONZ\"\n        },\n        \"offers\": {\n          \"@type\": \"Offer\",\n          \"price\": \"20.99\",\n          \"priceCurrency\": \"USD\",\n          \"availability\": \"https:\/\/schema.org\/InStock\",\n          \"itemCondition\": \"https:\/\/schema.org\/UsedCondition\",\n          \"url\": \"https:\/\/bustdownbooks.com\/products\/realty-blogging-richard-nacht-paul-chaney-9780071478953\",\n          \"seller\": {\n            \"@type\": \"Organization\",\n            \"name\": \"Bust Down Books\"\n          }\n        }\n      },\n      {\n        \"@type\": \"FAQPage\",\n        \"@id\": \"https:\/\/bustdownbooks.com\/products\/realty-blogging-richard-nacht-paul-chaney-9780071478953#faq\",\n        \"mainEntity\": [\n          {\n            \"@type\": \"Question\",\n            \"name\": \"What is the main goal of this book?\",\n            \"acceptedAnswer\": {\n              \"@type\": \"Answer\",\n              \"text\": \"It aims to help real estate professionals harness the power of blogging to generate leads, build local authority, and optimize their overall online marketing presence.\"\n            }\n          },\n          {\n            \"@type\": \"Question\",\n            \"name\": \"Does it cover search engine optimization (SEO)?\",\n            \"acceptedAnswer\": {\n              \"@type\": \"Answer\",\n              \"text\": \"Yes, the authors provide concrete strategies for creating content that naturally attracts major search engines to boost online visibility and traffic.\"\n            }\n          },\n          {\n            \"@type\": \"Question\",\n            \"name\": \"Is this book suitable for beginners?\",\n            \"acceptedAnswer\": {\n              \"@type\": \"Answer\",\n              \"text\": \"Absolutely. 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