{"product_id":"restaurant-success-by-the-numbers-second-edition-a-money-guys-guide-to-opening-the-next-new-hot-spot","title":"Restaurant Success by the Numbers, Second Edition: A Money-Guy's Guide to Opening the Next New Hot Spot | Roger Fields","description":"This one-stop guide to opening a restaurant from an accountant-turned-restaurateur shows aspiring proprietors how to succeed in the crucial first year and beyond.\u003cbr\u003e\u003cbr\u003eNinety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats—money-guy, restaurant owner, and restaurant consultant—Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author’s own), this comprehensive how-to walks readers through the logistics of opening a restaurant: concept, location, menu, ambiance, staff, and, most important, profit. Updated to address current trends such as food trucks and to tackle online opportunities (and pitfalls!) including Groupon, Yelp, and Twitter, Restaurant Success by the Numbers remains a critical resource for navigating the food industry. Opening a restaurant isn’t easy, but this realistic dreamer’s guide helps set the table for lasting success.","brand":"Bust-Down Books","offers":[{"title":"Default Title","offer_id":50226198085947,"sku":"1607745585","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2077\/7531\/files\/11475473482760.jpg?v=1744920668","url":"https:\/\/bustdownbooks.com\/products\/restaurant-success-by-the-numbers-second-edition-a-money-guys-guide-to-opening-the-next-new-hot-spot","provider":"Bust-Down Books","version":"1.0","type":"link"}