{"product_id":"return-trumps-big-2024-comeback-dick-morris-9781630062071","title":"The Return | Dick Morris","description":"\u003csection class=\"product-description\" style=\"color: #1a1a1a; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; line-height: 1.6;\"\u003e\n  \u003ch2 style=\"color: #8B0000; font-size: 1.75em; margin-bottom: 15px; border-bottom: 2px solid #8B0000; padding-bottom: 5px;\"\u003eThe Return: Trump's Big 2024 Comeback\u003c\/h2\u003e\n  \n  \u003ctable style=\"border-collapse: collapse; width: 100%; margin-bottom: 25px; font-size: 0.95em; border: 1px solid #e0e0e0;\"\u003e\n    \u003ctbody\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000; width: 30%;\"\u003eISBN-13\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003e9781630062071\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003eISBN-10\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003e1630062073\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003eAuthors\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eDick Morris, Eileen McGann\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003eFormat\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eHardcover\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003ePublisher\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eHumanix Books\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003ePublication Date\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eJuly 12, 2022\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003ePage Count\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003e256\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003eSubjects\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003ePolitical Science \/ Campaigns \u0026amp; Elections, Conservative Commentary\u003c\/td\u003e\n      \u003c\/tr\u003e\n    \u003c\/tbody\u003e\n  \u003c\/table\u003e\n\n  \u003ch3 style=\"color: #8B0000; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eExtended Synopsis\u003c\/h3\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003eIn \u003cem\u003eThe Return: Trump's Big 2024 Comeback\u003c\/em\u003e, veteran presidential strategist Dick Morris outlines the tactical roadmap for Donald Trump’s efforts to reclaim the Oval Office. Morris, a longtime advisor to the 45th President, argues that the political landscape has shifted significantly since 2016 and 2020, necessitating a new approach to victory. He contends that the stakes for the nation have never been higher, framing the election as a critical junction for the future of American democracy.\u003c\/p\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003eThe book provides a three-front strategy for conservative victory: securing the vote through increased turnout and ballot integrity, maintaining Trump as the singular candidate for the Republican party, and deploying a winning message that highlights the perceived dangers of Democratic policies on American social, cultural, and economic freedoms. Morris challenges readers to adapt to what he calls the \"new rules\" of American politics, arguing that the old models of campaigning are obsolete in an era of massively higher voter turnout.\u003c\/p\u003e\n\n  \u003ch3 style=\"color: #8B0000; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eStrategic Highlights\u003c\/h3\u003e\n  \u003cul style=\"margin-bottom: 15px; padding-left: 20px;\"\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003e\n\u003cstrong\u003eThe New Majority:\u003c\/strong\u003e An analysis of the emerging group of voters essential to a successful Trump coalition.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003e\n\u003cstrong\u003eElection Integrity:\u003c\/strong\u003e A focus on maximizing legal votes and ensuring electoral safeguards.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003e\n\u003cstrong\u003eWinning Messaging:\u003c\/strong\u003e A detailed look at the core campaign issues required to resonate with freedom-loving Americans in the current political climate.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3 style=\"color: #8B0000; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eReader Targeting\u003c\/h3\u003e\n  \u003cul style=\"margin-bottom: 15px; padding-left: 20px;\"\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003eSupporters of the MAGA movement and Donald J. Trump’s political platform.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003eStudents of political strategy, election campaigning, and modern conservative theory.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003eReaders interested in political commentary regarding the future of the American executive branch and the Democratic-Republican divide.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3 style=\"color: #8B0000; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eAbout the Authors\u003c\/h3\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003e\u003cstrong\u003eDick Morris\u003c\/strong\u003e is a \u003cem\u003eNew York Times\u003c\/em\u003e bestselling author and a renowned presidential strategist, famously dubbed \"the most influential private citizen in America\" by \u003cem\u003eTime\u003c\/em\u003e magazine. He has been a pivotal figure in American political consulting for decades. \u003cstrong\u003eEileen McGann\u003c\/strong\u003e is a prominent political commentator and co-author, collaborating with Morris on several influential works regarding American politics and electoral strategy.\u003c\/p\u003e\n\n  \u003cscript type=\"application\/ld+json\"\u003e\n  {\n    \"@context\": \"https:\/\/schema.org\",\n    \"@type\": \"Book\",\n    \"name\": \"The Return: Trump's Big 2024 Comeback\",\n    \"author\": [\n      { \"@type\": \"Person\", \"name\": \"Dick Morris\" },\n      { \"@type\": \"Person\", \"name\": \"Eileen McGann\" }\n    ],\n    \"isbn\": \"9781630062071\",\n    \"numberOfPages\": \"256\",\n    \"publisher\": {\n      \"@type\": \"Organization\",\n      \"name\": \"Humanix Books\"\n    },\n    \"datePublished\": \"2022-07-12\",\n    \"bookFormat\": \"https:\/\/schema.org\/Hardcover\",\n    \"inLanguage\": \"English\",\n    \"description\": \"Dick Morris reveals Donald Trump's strategy for the 2024 election in The Return. 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