{"product_id":"runaway-species-eagleman-brandt-9781948226035","title":"The Runaway Species | David Eagleman \u0026 Anthony Brandt","description":"\u003csection class=\"product-description\" style=\"color: #1a1a1a; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; line-height: 1.6;\"\u003e\n  \u003ch2 style=\"color: #2c3e50; font-size: 1.75em; margin-bottom: 15px; border-bottom: 2px solid #2c3e50; padding-bottom: 5px;\"\u003eThe Runaway Species: How Human Creativity Remakes the World\u003c\/h2\u003e\n  \n  \u003ch3 style=\"color: #2c3e50; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eExtended Synopsis\u003c\/h3\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003eIn \u003cem\u003eThe Runaway Species\u003c\/em\u003e, acclaimed neuroscientist David Eagleman and composer Anthony Brandt bridge the traditional divide between the hard sciences and the fine arts to examine the cognitive infrastructure of human innovation. Blending dramatic storytelling with cutting-edge neuroscience, the authors establish an unyielding narrative thesis: human creativity is not a mystical, divine spark reserved for a select handful of eccentric geniuses. Instead, it is a systemic, evolved algorithmic software built directly into the basic neurocircuitry of the human brain, continuously running past sensory predictions to obsessively remodel our physical and cultural environment.\u003c\/p\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003eRather than formatting their investigation as a loose anthology of creative habits, the authors systematically coordinate their cognitive thesis across three definitive operational pillars. They begin by reducing all human innovation to three core mental tools: \u003cem\u003ebending\u003c\/em\u003e (modifying an existing template), \u003cem\u003ebreaking\u003c\/em\u003e (fragmenting a whole concept to rebuild from the wreckage), and \u003cem\u003eblending\u003c\/em\u003e (merging completely disparate ideas into a hybrid concept). The text then evaluates the architecture of risk management, demonstrating how creators navigate the biological tension between the familiar and the foreign to find the optimal \"Goldilocks zone\" of novelty. Finally, the volume builds to an actionable roadmap, applying these neuro-creative dictates directly to corporate R\u0026amp;D labs, academic structures, and modern educational curricula to foster a more flexible, adaptive future.\u003c\/p\u003e\n\n  \u003ch3 style=\"color: #2c3e50; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eAuthor Biography\u003c\/h3\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003e\u003cstrong\u003eDavid Eagleman\u003c\/strong\u003e is an internationally bestselling neuroscientist, an adjunct professor at Stanford University, and the author of \u003cem\u003eIncognito\u003c\/em\u003e and \u003cem\u003eThe Brain\u003c\/em\u003e. \u003cstrong\u003eAnthony Brandt\u003c\/strong\u003e is an acclaimed composer and professor at Rice University's Shepherd School of Music. Together, they bring a unique cross-disciplinary perspective to the science of human expression and innovation.\u003c\/p\u003e\n\n  \u003ch3 style=\"color: #2c3e50; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eReader Targeting\u003c\/h3\u003e\n  \u003cul style=\"margin-bottom: 20px; padding-left: 20px;\"\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003eProfessionals, innovators, and corporate strategists looking to build elastic environments that optimize creative output and risk management.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003eStudents and researchers of cognitive science, brain theory, and the evolutionary psychology of tool development.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003eArtists, designers, and educators seeking a scientific framework to understand and teach creative processes.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3 style=\"color: #2c3e50; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eAccolades\u003c\/h3\u003e\n  \u003cblockquote style=\"margin: 20px 0; padding: 15px; background: #f9f9f9; border-left: 5px solid #2c3e50; font-style: italic;\"\u003e\n    \"Looks at art and science together to examine how innovations... build on what already exists and rely on three brain operations: bending, breaking and blending.\"\u003cbr\u003e\n    \u003cspan style=\"display: block; margin-top: 10px; font-weight: bold; font-style: normal;\"\u003e— The Wall Street Journal\u003c\/span\u003e\n  \u003c\/blockquote\u003e\n  \u003cblockquote style=\"margin: 20px 0; padding: 15px; background: #f9f9f9; border-left: 5px solid #2c3e50; font-style: italic;\"\u003e\n    \"Approach[es] creativity scientifically but sensitively, feeling its roots without pulling them out.\"\u003cbr\u003e\n    \u003cspan style=\"display: block; margin-top: 10px; font-weight: bold; font-style: normal;\"\u003e— The Economist\u003c\/span\u003e\n  \u003c\/blockquote\u003e\n\n  \u003ch3 style=\"color: #2c3e50; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eBibliographic \u0026amp; Physical Specifications\u003c\/h3\u003e\n  \u003ctable style=\"width: 100%; border-collapse: collapse; margin-bottom: 25px; font-size: 0.95em; border: 1px solid #e0e0e0;\"\u003e\n    \u003ctbody\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50; width: 40%;\"\u003ePublisher\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eCatapult\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50;\"\u003ePublication Date\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eJune 19, 2018\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50;\"\u003eFormat \u0026amp; Binding\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eFirst Catapult Paperback Edition (Trade Paperback with matte laminate finish)\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50;\"\u003eISBN-13 \/ ISBN-10\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a; font-weight: bold;\"\u003e9781948226035 \/ 1948226030\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50;\"\u003ePage Count\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003e304 (Includes extensive color graphic documentation matrices, notes, and index)\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50;\"\u003eDimensions \u0026amp; Weight\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003e8.40 x 6.00 x 0.90 inches | 20.8 oz (590 grams)\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50;\"\u003eBISAC Categories\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003ePSYCHOLOGY \/ Creative Ability\u003cbr\u003eSCIENCE \/ Cognitive Science \u0026amp; Brain Theory\u003cbr\u003eART \/ Philosophy \u0026amp; Social Aspects\u003c\/td\u003e\n      \u003c\/tr\u003e\n    \u003c\/tbody\u003e\n  \u003c\/table\u003e\n\n  \u003ch3 style=\"color: #2c3e50; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eFrequently Asked Questions\u003c\/h3\u003e\n  \u003cp style=\"margin-bottom: 10px;\"\u003e\u003cstrong\u003eWhat are the \"Three Bs\" mentioned in the text?\u003c\/strong\u003e\u003cbr\u003eThe authors define them as Bending, Breaking, and Blending—the core cognitive operations our brains use to turn existing ideas, tools, and structures into entirely new innovations.\u003c\/p\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003e\u003cstrong\u003eDoes this paperback edition feature illustrations?\u003c\/strong\u003e\u003cbr\u003eYes. This volume is fully documented with extensive illustrations, including full-color neurological mapping diagrams, historic fine art reproductions, and architectural design blueprints.\u003c\/p\u003e\n\n  \u003cscript type=\"application\/ld+json\"\u003e\n  {\n    \"@context\": \"https:\/\/schema.org\",\n    \"@graph\": [\n      {\n        \"@type\": [\"Book\", \"Product\"],\n        \"@id\": \"https:\/\/bustdownbooks.com\/products\/runaway-species-eagleman-brandt-9781948226035#book\",\n        \"name\": \"The Runaway Species: How Human Creativity Remakes the World\",\n        \"author\": [\n          {\n            \"@type\": \"Person\",\n            \"name\": \"David Eagleman\"\n          },\n          {\n            \"@type\": \"Person\",\n            \"name\": \"Anthony Brandt\"\n          }\n        ],\n        \"isbn\": \"9781948226035\",\n        \"sku\": \"9781948226035\",\n        \"mpn\": \"1948226030\",\n        \"numberOfPages\": \"304\",\n        \"publisher\": {\n          \"@type\": \"Organization\",\n          \"name\": \"Catapult\"\n        },\n        \"datePublished\": \"2018-06-19\",\n        \"bookFormat\": \"https:\/\/schema.org\/Paperback\",\n        \"inLanguage\": \"English\",\n        \"description\": \"Explore the neuroscience of innovation with David Eagleman and Anthony Brandt as they map how bending, breaking, and blending remake our world.\",\n        \"educationalLevel\": \"Academic\",\n        \"audience\": {\n          \"@type\": \"EducationalAudience\",\n          \"educationalRole\": \"Student \/ Professional\"\n        },\n        \"offers\": {\n          \"@type\": \"Offer\",\n          \"price\": \"8.99\",\n          \"priceCurrency\": \"USD\",\n          \"availability\": \"https:\/\/schema.org\/InStock\",\n          \"priceValidUntil\": \"2027-12-31\",\n          \"seller\": {\n            \"@type\": \"Organization\",\n            \"name\": \"Bust-Down Books, LTD.\"\n          }\n        },\n        \"about\": [\n          { \"@type\": \"Thing\", \"name\": \"Neuroscience of Creativity\" },\n          { \"@type\": \"Thing\", \"name\": \"Cognitive Science\" },\n          { \"@type\": \"Thing\", \"name\": \"Innovation \u0026 Strategy\" }\n        ]\n      },\n      {\n        \"@type\": \"FAQPage\",\n        \"@id\": \"https:\/\/bustdownbooks.com\/products\/runaway-species-eagleman-brandt-9781948226035#faq\",\n        \"mainEntity\": [\n          {\n            \"@type\": \"Question\",\n            \"name\": \"What are the \\\"Three Bs\\\" mentioned in the text?\",\n            \"acceptedAnswer\": {\n              \"@type\": \"Answer\",\n              \"text\": \"The authors define them as Bending, Breaking, and Blending—the core cognitive operations our brains use to turn existing ideas, tools, and structures into entirely new innovations.\"\n            }\n          },\n          {\n            \"@type\": \"Question\",\n            \"name\": \"Does this paperback edition feature illustrations?\",\n            \"acceptedAnswer\": {\n              \"@type\": \"Answer\",\n              \"text\": \"Yes. 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