{"product_id":"science-being-lucky-nick-trenton-9781647434120","title":"The Science of Being Lucky | Nick Trenton","description":"\u003csection class=\"product-description\" style=\"color: #1a1a1a; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; line-height: 1.6;\"\u003e\n  \u003ch2 style=\"color: #8B0000; font-size: 1.75em; margin-bottom: 15px; border-bottom: 2px solid #8B0000; padding-bottom: 5px;\"\u003eThe Science of Being Lucky: How to Engineer Good Fortune, Consistently Catch Lucky Breaks, and Live a Charmed Life\u003c\/h2\u003e\n  \n  \u003ctable style=\"border-collapse: collapse; width: 100%; margin-bottom: 25px; font-size: 0.95em; border: 1px solid #e0e0e0;\"\u003e\n    \u003ctbody\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000; width: 30%;\"\u003eISBN-13\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003e9781647434120\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003eISBN-10\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003e1647434122\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003eAuthor\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eNick Trenton\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003eBinding\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003ePaperback\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003ePublisher\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003ePKCS Media\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003ePublication Date\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eMay 23, 2023\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003ePages\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003e240\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003eSubjects\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eSelf-Help, Behavioral Psychology, Personal Development, Success, Motivation\u003c\/td\u003e\n      \u003c\/tr\u003e\n    \u003c\/tbody\u003e\n  \u003c\/table\u003e\n\n  \u003ch3 style=\"color: #8B0000; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eExtended Synopsis\u003c\/h3\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003eIn \u003cem\u003eThe Science of Being Lucky\u003c\/em\u003e, behavioral psychology expert Nick Trenton demystifies the abstract concept of good fortune, transforming it from a random cosmic force into a measurable, engineerable phenomenon. This scientifically grounded guide explores the underlying mechanics of serendipitous events, coincidences, and lucky breaks, providing an in-depth analysis of what consistently lucky individuals share in common.\u003c\/p\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003eTrenton systematically deconstructs popular superstitions—discarding the need for lucky charms or rituals—to focus instead on specific behavioral traits, life factors, and cognitive perspectives that actively manufacture positive outcomes. By integrating concepts such as Max Gunther's renowned \"strategic luck planning,\" the book provides a concrete, actionable blueprint for minimizing external risks, avoiding bad luck, and seizing control of one's personal success trajectory.\u003c\/p\u003e\n\n  \u003ch3 style=\"color: #8B0000; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eIntended Audience\u003c\/h3\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003eThis analytical yet practical resource is intended for professionals, psychology enthusiasts, and anyone interested in personal development who wishes to leverage behavioral science to optimize their decision-making and actively engineer greater success in their personal and professional lives.\u003c\/p\u003e\n\n  \u003ch3 style=\"color: #8B0000; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eAuthor Biography\u003c\/h3\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003e\u003cstrong\u003eNick Trenton\u003c\/strong\u003e holds a Bachelor of Science in Economics and a Master of Arts in Behavioral Psychology. Originally from rural Illinois, his academic background and practical insights allow him to break down complex psychological and economic principles into highly accessible strategies for everyday application and self-improvement.\u003c\/p\u003e\n\n  \u003ch3 style=\"color: #8B0000; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eAccolades \u0026amp; Recognition\u003c\/h3\u003e\n  \u003cul style=\"margin-bottom: 25px; padding-left: 20px;\"\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003eOffers a rigorous, science-based deconstruction of behavioral patterns that lead to repeated positive outcomes.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003eFeatures an in-depth exploration of Max Gunther's acclaimed \"strategic luck planning\" framework.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003cscript type=\"application\/ld+json\"\u003e\n  {\n    \"@context\": \"https:\/\/schema.org\",\n    \"@type\": \"Book\",\n    \"name\": \"The Science of Being Lucky: How to Engineer Good Fortune, Consistently Catch Lucky Breaks, and Live a Charmed Life\",\n    \"author\": {\n      \"@type\": \"Person\",\n      \"name\": \"Nick Trenton\"\n    },\n    \"isbn\": \"9781647434120\",\n    \"numberOfPages\": \"240\",\n    \"publisher\": {\n      \"@type\": \"Organization\",\n      \"name\": \"PKCS Media\"\n    },\n    \"datePublished\": \"2023-05-23\",\n    \"bookFormat\": \"https:\/\/schema.org\/Paperback\",\n    \"inLanguage\": \"English\",\n    \"description\": \"Nick Trenton takes a behavioral psychology approach to demystifying luck, providing actionable strategies and life factors that engineer consistent good fortune.\"\n  }\n  \u003c\/script\u003e\n\n  \u003chr style=\"border: 0; height: 1px; background: #8B0000; margin: 30px 0;\"\u003e\n  \u003cp style=\"text-align: center; font-weight: bold; color: #8B0000; font-size: 1.1em; letter-spacing: 0.5px;\"\u003eBust-Down Books: More Than a Bookstore\u003c\/p\u003e\n\u003c\/section\u003e","brand":"Bust-Down Books","offers":[{"title":"Default Title","offer_id":50282789470523,"sku":"1647434122","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2077\/7531\/files\/9781647434120.jpg?v=1781503299","url":"https:\/\/bustdownbooks.com\/products\/science-being-lucky-nick-trenton-9781647434120","provider":"Bust-Down Books","version":"1.0","type":"link"}