{"product_id":"start-with-why-sinek-9781591846444","title":"Start With Why by Simon Sinek","description":"\u003ch2\u003eStart With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eThe inspirational bestseller that ignited a movement and asked us to find our WHY\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eDiscover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, \u003cstrong\u003eSimon Sinek \u003c\/strong\u003estarted a movement that \u003cstrong\u003einspired millions \u003c\/strong\u003eto demand purpose at work, to ask what was the \u003cstrong\u003eWHY \u003c\/strong\u003eof their organization.\u003c\/p\u003e\n\u003cp\u003eSince then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0855\/2077\/7531\/files\/9781591846444.jpg?v=1750203855\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eStart With Why\u003c\/em\u003e asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?\u003c\/p\u003e\n\u003cp\u003ePeople like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with \u003cstrong\u003eWHY. \u003c\/strong\u003eThey realized that people won't truly buy into a product, service, movement, or idea until they understand the \u003cstrong\u003eWHY \u003c\/strong\u003ebehind it.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eStart With Wh\u003c\/em\u003ey shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSinek calls this powerful idea The Golden Circle,\u003c\/strong\u003e and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. \u003cstrong\u003eAnd it all starts with WHY.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Bust-Down Books","offers":[{"title":"Default Title","offer_id":50282898358587,"sku":"1591846447","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2077\/7531\/files\/9781591846444.jpg?v=1750203855","url":"https:\/\/bustdownbooks.com\/products\/start-with-why-sinek-9781591846444","provider":"Bust-Down Books","version":"1.0","type":"link"}