{"product_id":"swagger-jimmy-johnson-9781668008621","title":"Swagger: Super Bowls, Brass Balls, and Footballs—A Memoir | Jimmy Johnson \u0026 Dave Hyde","description":"\u003cdiv style=\"font-family: inherit; color: #333; line-height: 1.6;\"\u003e\n  \u003csection style=\"margin-bottom: 25px;\"\u003e\n    \u003cp style=\"font-size: 1.1em; font-weight: 500; margin-bottom: 20px; line-height: 1.5; color: #2c3e50;\"\u003eFrom FOX NFL Sunday analyst and legendary Hall of Fame head football coach \u003cstrong\u003eJimmy Johnson\u003c\/strong\u003e—the first to win both a college football championship and a Super Bowl—\u003cem\u003eSwagger\u003c\/em\u003e is the long-awaited, intimate, no-regrets memoir recounting his extraordinary life and insightful lessons on winning, at every level.\u003c\/p\u003e\n    \n    \u003ch2 style=\"color: #2c3e50; font-size: 1.5em; border-bottom: 1px solid #eaeaea; padding-bottom: 5px; margin-top: 20px;\"\u003eBook Overview \u0026amp; Coaching Odyssey\u003c\/h2\u003e\n    \u003cp style=\"margin-bottom: 15px;\"\u003eHall of Fame football coach Jimmy Johnson’s private sanctuary in the Florida Keys’ Islamorada islands is a popular destination where coaches, general managers, and team owners regularly trek to seek advice on building team culture, drafting elite players, and leading to win. In \u003cem\u003eSwagger\u003c\/em\u003e, written with veteran sports columnist Dave Hyde, Johnson shares a candid account of the life experiences that turned him into a legend.\u003c\/p\u003e\n    \u003cp style=\"margin-bottom: 15px;\"\u003eTracing his career from Louisiana Tech to reviving the University of Miami Hurricanes and building the 1990s Dallas Cowboys dynasty, the book reveals:\u003c\/p\u003e\n    \u003cul style=\"padding-left: 20px; margin-bottom: 15px;\"\u003e\n      \u003cli style=\"margin-bottom: 6px;\"\u003eBehind-the-scenes details of his professional conflict with Cowboys owner Jerry Jones.\u003c\/li\u003e\n      \u003cli style=\"margin-bottom: 6px;\"\u003ePersonal revelations following his mother’s death and his family’s battles with addiction.\u003c\/li\u003e\n      \u003cli style=\"margin-bottom: 6px;\"\u003eHis formula for winning, including criteria for identifying talent and establishing team culture.\u003c\/li\u003e\n      \u003cli style=\"margin-bottom: 6px;\"\u003eThe hard-won lessons learned through a lifetime dedicated to athletic and professional excellence.\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/section\u003e\n\n  \u003csection style=\"margin-bottom: 25px;\"\u003e\n    \u003ch2 style=\"color: #2c3e50; font-size: 1.5em; border-bottom: 1px solid #eaeaea; padding-bottom: 5px;\"\u003eAbout the Authors\u003c\/h2\u003e\n    \u003cp style=\"margin-bottom: 15px;\"\u003e\u003cstrong\u003eJimmy Johnson\u003c\/strong\u003e is the former NFL and college football head coach of the Dallas Cowboys, Miami Dolphins, and University of Miami Hurricanes. He is the first football coach to win national championships at both the collegiate and professional levels, and was inducted into the College Football Hall of Fame (2012), Pro Football Hall of Fame (2020), and Broadcasting Hall of Fame (2019). \u003cstrong\u003eDave Hyde\u003c\/strong\u003e is an award-winning sports columnist for the \u003cem\u003eSouth Florida Sun-Sentinel\u003c\/em\u003e with nearly three decades of experience, whose work has been featured in the \u003cem\u003eBest American Sports Writing\u003c\/em\u003e anthology series.\u003c\/p\u003e\n  \u003c\/section\u003e\n\n  \u003csection style=\"margin-bottom: 25px;\"\u003e\n    \u003ch2 style=\"color: #2c3e50; font-size: 1.5em; border-bottom: 1px solid #eaeaea; padding-bottom: 5px;\"\u003eCore Audience \u0026amp; Intended Use\u003c\/h2\u003e\n    \u003cul style=\"padding-left: 20px; margin-bottom: 15px;\"\u003e\n      \u003cli style=\"margin-bottom: 8px;\"\u003e\n\u003cstrong\u003eFootball \u0026amp; NFL Fans:\u003c\/strong\u003e Readers looking for insider perspectives on legendary franchises, championship locker rooms, and iconic gridiron battles.\u003c\/li\u003e\n      \u003cli style=\"margin-bottom: 8px;\"\u003e\n\u003cstrong\u003eLeadership \u0026amp; Business Professionals:\u003c\/strong\u003e Individuals interested in high-stakes management, ego navigation, and building winning team cultures.\u003c\/li\u003e\n      \u003cli style=\"margin-bottom: 8px;\"\u003e\n\u003cstrong\u003eSports Memoir Enthusiasts:\u003c\/strong\u003e Fans of authentic, unvarnished autobiographies detailing the personal costs and triumphs of elite athletic careers.\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/section\u003e\n\n  \u003csection style=\"margin-bottom: 25px;\"\u003e\n    \u003ch2 style=\"color: #2c3e50; font-size: 1.5em; border-bottom: 1px solid #eaeaea; padding-bottom: 5px;\"\u003eProduct Specifications\u003c\/h2\u003e\n    \u003ctable style=\"width: 100%; border-collapse: collapse; margin-top: 15px; font-size: 0.95em;\"\u003e\n      \u003ctbody\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left; width: 35%;\"\u003eFull Title\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003eSwagger: Super Bowls, Brass Balls, and Footballs—A Memoir\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left;\"\u003eAuthor(s)\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003eJimmy Johnson with Dave Hyde\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left;\"\u003ePublisher \u0026amp; Imprint\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003eScribner (An imprint of Simon \u0026amp; Schuster)\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left;\"\u003ePublication Date\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003eNovember 15, 2022\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left;\"\u003eBinding Format\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003eHardcover (HC) with Dust Jacket\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left;\"\u003ePrint Length\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003e288 Pages (Includes 8 pages of unnumbered personal archival photographs)\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left;\"\u003eLanguage\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003eEnglish\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left;\"\u003eISBN-13 \/ ISBN-10\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003e9781668008621 \/ 1668008626\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left;\"\u003ePrimary Genre (BISAC)\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003eBIO016000 \/ BIOGRAPHY \u0026amp; AUTOBIOGRAPHY \/ Sports\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left;\"\u003eSub-Genres (BISAC)\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003eSPO015000 \/ SPORTS \u0026amp; RECREATION \/ Football; BUS071000 \/ BUSINESS \u0026amp; ECONOMICS \/ Leadership; BIOGRAPHY \u0026amp; AUTOBIOGRAPHY \/ Personal Memoirs\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left;\"\u003eItem Condition\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003ePre-Owned \/ Very Good\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003cth style=\"border: 1px solid #ddd; padding: 10px; background-color: #f9f9f9; text-align: left;\"\u003eDimensions \u0026amp; Weight\u003c\/th\u003e\n          \u003ctd style=\"border: 1px solid #ddd; padding: 10px;\"\u003e6.00 x 0.95 x 9.00 inches | 15.7 oz (approx. 0.98 lbs)\u003c\/td\u003e\n        \u003c\/tr\u003e\n      \u003c\/tbody\u003e\n    \u003c\/table\u003e\n  \u003c\/section\u003e\n\n  \u003csection style=\"margin-bottom: 30px;\"\u003e\n    \u003ch2 style=\"color: #2c3e50; font-size: 1.5em; border-bottom: 1px solid #eaeaea; padding-bottom: 5px;\"\u003eFrequently Asked Questions About Swagger\u003c\/h2\u003e\n    \n    \u003cdetails style=\"margin-bottom: 10px; border: 1px solid #eaeaea; padding: 10px; border-radius: 4px; background-color: #fcfcfc;\"\u003e\n      \u003csummary style=\"font-weight: bold; cursor: pointer; color: #2c3e50; outline: none;\"\u003eWhat is the main narrative hook and core football premise driving the memoir?\u003c\/summary\u003e\n      \u003cp style=\"margin-top: 10px; margin-bottom: 0;\"\u003eThe book serves as a blunt, high-octane autobiography tracking the legendary career of Hall of Fame football coach Jimmy Johnson. The narrative details his historic run transforming a struggling, 1-15 Dallas Cowboys franchise into an absolute 1990s dynasty, charting the high-stakes decisions, culture shifts, and fierce operational rules that built a championship machine.\u003c\/p\u003e\n    \u003c\/details\u003e\n\n    \u003cdetails style=\"margin-bottom: 10px; border: 1px solid #eaeaea; padding: 10px; border-radius: 4px; background-color: #fcfcfc;\"\u003e\n      \u003csummary style=\"font-weight: bold; cursor: pointer; color: #2c3e50; outline: none;\"\u003eWhat specific structural layout do the authors use to map out his career?\u003c\/summary\u003e\n      \u003cp style=\"margin-top: 10px; margin-bottom: 0;\"\u003eThe book shuns dry analytical archives by formatting its chapters like a series of high-intensity locker room breakdowns. Co-written with veteran sports columnist Dave Hyde, the chronological text systematically carries readers from Johnson's early days under the blueprint of Arkansas football, through his massive collegiate success reviving the University of Miami Hurricanes, directly into his explosive tenure in the NFL and his subsequent broadcasting career.\u003c\/p\u003e\n    \u003c\/details\u003e\n\n    \u003cdetails style=\"margin-bottom: 10px; border: 1px solid #eaeaea; padding: 10px; border-radius: 4px; background-color: #fcfcfc;\"\u003e\n      \u003csummary style=\"font-weight: bold; cursor: pointer; color: #2c3e50; outline: none;\"\u003eWhat primary psychological and leadership themes are explored in the text?\u003c\/summary\u003e\n      \u003cp style=\"margin-top: 10px; margin-bottom: 0;\"\u003eThe text delivers a profound investigation into psychological manipulation, cold accountability, and ego management. Johnson unpacks his foundational leadership philosophy—coaching based on production rather than emotion—unflinchingly detailing how he purposefully used calculated cutthroat trades (such as the legendary Herschel Walker trade), manufactured structural tension, and intense psychological pressure to keep his rosters performing at an elite level.\u003c\/p\u003e\n    \u003c\/details\u003e\n\n    \u003cdetails style=\"margin-bottom: 10px; border: 1px solid #eaeaea; padding: 10px; border-radius: 4px; background-color: #fcfcfc;\"\u003e\n      \u003csummary style=\"font-weight: bold; cursor: pointer; color: #2c3e50; outline: none;\"\u003eDoes the narrative pull back the curtain on his infamous split from Jerry Jones?\u003c\/summary\u003e\n      \u003cp style=\"margin-top: 10px; margin-bottom: 0;\"\u003eYes, directly and transparently. The book serves as the definitive inside account of the explosive power struggle between Johnson and Cowboys owner Jerry Jones. Johnson strips away decades of public-relations spin to break down the exact corporate friction, competing visions, and clash of massive egos that fractured their partnership right at the peak of their back-to-back Super Bowl triumphs, giving football fans an unvarnished look at the business realities of the league.\u003c\/p\u003e\n    \u003c\/details\u003e\n\n    \u003cdetails style=\"margin-bottom: 10px; border: 1px solid #eaeaea; padding: 10px; border-radius: 4px; background-color: #fcfcfc;\"\u003e\n      \u003csummary style=\"font-weight: bold; cursor: pointer; color: #2c3e50; outline: none;\"\u003eWhy is this book uniquely significant to the author, Jimmy Johnson, and his defining historical legacy?\u003c\/summary\u003e\n      \u003cp style=\"margin-top: 10px; margin-bottom: 0;\"\u003eThis work represents an extraordinary milestone because it marks the absolute first time Jimmy Johnson chose to fully lay bare his emotional scars and life regrets after being inducted into the Pro Football Hall of Fame in 2020. For decades, the public viewed Johnson strictly as a cold, calculating tactician who prioritized football over human relationships. This memoir functions as a raw, reflective turning point where he answers the ultimate personal cost of his obsession: unmasking how his uncompromising drive for gridiron perfection systematically ruined his first marriage, isolated him from his children, and left him psychologically unmoored whenever he stepped away from the field. It successfully elevates his legacy from a basic sports chronicle into a timeless, heavy meditation on the absolute asymmetry between capturing historic greatness and maintaining a stable human life, making it an essential cornerstone volume for serious athletic biography libraries.\u003c\/p\u003e\n    \u003c\/details\u003e\n\n    \u003c!-- BUST-DOWN DISCLAIMER --\u003e\n    \u003cdetails style=\"margin-bottom: 10px; border: 1px solid #eaeaea; padding: 10px; border-radius: 4px; background-color: #f4f6f8; border-left: 3px solid #2c3e50;\"\u003e\n      \u003csummary style=\"font-weight: bold; cursor: pointer; color: #2c3e50; outline: none;\"\u003eCondition Notice: Pre-Owned \/ Second-Hand Product\u003c\/summary\u003e\n      \u003cp style=\"margin-top: 10px; margin-bottom: 10px;\"\u003e\u003cstrong\u003eAll books, box sets, and multi-volume collections\u003c\/strong\u003e offered by Bust-Down Books are sold in pre-owned, used, and second-hand condition, unless explicitly designated as new in the individual product listing.\u003c\/p\u003e\n      \n      \u003cp style=\"margin-top: 10px; margin-bottom: 5px;\"\u003e\u003cstrong\u003eCondition Details \u0026amp; Grading:\u003c\/strong\u003e\u003c\/p\u003e\n      \u003cul style=\"padding-left: 20px; margin-bottom: 10px;\"\u003e\n        \u003cli style=\"margin-bottom: 6px;\"\u003e\n\u003cstrong\u003ePrevious Ownership:\u003c\/strong\u003e These items have been previously owned, handled, and read. As such, copies may exhibit typical signs of shelf wear, including but not limited to minor creasing, scuffing, edge wear, bent page corners, remainder marks, or spine softening. Hardcover editions may show minor dust jacket wear, edge chipping, or board rubbing.\u003c\/li\u003e\n        \u003cli style=\"margin-bottom: 6px;\"\u003e\n\u003cstrong\u003eMarkings \u0026amp; Personalization:\u003c\/strong\u003e Items may occasionally contain inscriptions, library stamps, owner names, marginalia, or highlighting. Individual item descriptions reflect significant deviations from standard acceptable condition.\u003c\/li\u003e\n        \u003cli style=\"margin-bottom: 6px;\"\u003e\n\u003cstrong\u003eSupplemental Materials:\u003c\/strong\u003e Secondary and digital components—such as publisher access codes, CD-ROMs, bonus inserts, registration keys, or workbook activity pages—are not guaranteed to be included, active, or unredeemed unless specifically stated in the product description.\u003c\/li\u003e\n      \u003c\/ul\u003e\n\n      \u003cp style=\"margin-top: 10px; margin-bottom: 5px;\"\u003e\u003cstrong\u003eFirst Sale Doctrine \u0026amp; Non-Affiliation Statement:\u003c\/strong\u003e\u003c\/p\u003e\n      \u003cp style=\"margin-top: 5px; margin-bottom: 10px;\"\u003eAll items sold on this platform are original, lawfully acquired copies being resold under the protection of the First Sale Doctrine (codified under U.S. copyright law, 17 U.S.C. § 109, and applicable international equivalents permitting the secondary resale of lawfully manufactured goods).\u003c\/p\u003e\n      \u003cp style=\"margin-top: 5px; margin-bottom: 0;\"\u003eBust-Down Books, LTD. is an independent, secondary-market bookseller. We are not affiliated with, endorsed by, authorized by, or sponsored by the original authors, copyright holders, publishers, or trademark owners of the titles offered for sale. All registered trademarks, author names, book titles, and publisher imprints remain the sole property of their respective owners and are used strictly for nominative identification and descriptive purposes.\u003c\/p\u003e\n    \u003c\/details\u003e\n  \u003c\/section\u003e\n\u003c\/div\u003e\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": [\"Product\", \"Book\"],\n      \"name\": \"Swagger: Super Bowls, Brass Balls, and Footballs\\u2014A Memoir\",\n      \"author\": [\n        {\n          \"@type\": \"Person\",\n          \"name\": \"Jimmy Johnson\"\n        },\n        {\n          \"@type\": \"Person\",\n          \"name\": \"Dave Hyde\"\n        }\n      ],\n      \"isbn\": \"9781668008621\",\n      \"sameAs\": \"1668008626\",\n      \"bookFormat\": \"https:\/\/schema.org\/Hardcover\",\n      \"numberOfPages\": 288,\n      \"publisher\": {\n        \"@type\": \"Organization\",\n        \"name\": \"Scribner\"\n      },\n      \"datePublished\": \"2022-11-15\",\n      \"inLanguage\": \"en\",\n      \"image\": \"https:\/\/cdn.shopify.com\/s\/files\/1\/0855\/2077\/7531\/files\/9781668008621.jpg?v=1777376900\",\n      \"url\": \"https:\/\/bustdownbooks.com\/products\/swagger-jimmy-johnson-9781668008621\",\n      \"offers\": {\n        \"@type\": \"Offer\",\n        \"priceCurrency\": \"USD\",\n        \"price\": \"9.99\",\n        \"availability\": \"https:\/\/schema.org\/InStock\",\n        \"itemCondition\": \"https:\/\/schema.org\/UsedCondition\"\n      },\n      \"about\": [\n        {\n          \"@type\": \"Thing\",\n          \"name\": \"BIO016000 \/ BIOGRAPHY \u0026 AUTOBIOGRAPHY \/ Sports\"\n        },\n        {\n          \"@type\": \"Thing\",\n          \"name\": \"SPO015000 \/ SPORTS \u0026 RECREATION \/ Football\"\n        },\n        {\n          \"@type\": \"Thing\",\n          \"name\": \"BUS071000 \/ BUSINESS \u0026 ECONOMICS \/ Leadership\"\n        },\n        {\n          \"@type\": \"Thing\",\n          \"name\": \"BIOGRAPHY \u0026 AUTOBIOGRAPHY \/ Personal Memoirs\"\n        }\n      ]\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What is the main narrative hook and core football premise driving the memoir?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"The book serves as a blunt, high-octane autobiography tracking the legendary career of Hall of Fame football coach Jimmy Johnson. 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