{"product_id":"to-sell-is-human-daniel-pink-9781786891716","title":"To Sell is Human | Daniel H. Pink","description":"\u003csection class=\"product-description\" style=\"color: #1a1a1a; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; line-height: 1.6;\"\u003e\n  \u003ch2 style=\"color: #2c3e50; font-size: 1.75em; margin-bottom: 15px; border-bottom: 2px solid #2c3e50; padding-bottom: 5px;\"\u003eTo Sell Is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others\u003c\/h2\u003e\n  \n  \u003ctable style=\"border-collapse: collapse; width: 100%; margin-bottom: 25px; font-size: 0.95em; border: 1px solid #e0e0e0;\"\u003e\n    \u003ctbody\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50; width: 30%;\"\u003eISBN-13\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003e9781786891716\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50;\"\u003eISBN-10\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003e1786891719\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50;\"\u003eAuthor\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eDaniel H. Pink\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50;\"\u003eFormat\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eTrade Paperback\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50;\"\u003ePublisher\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eCanongate Books\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50;\"\u003ePublication Date\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eJune 21, 2018\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50;\"\u003ePage Count\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003e260\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f8f9fa; color: #2c3e50;\"\u003eSubjects\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eSales \u0026amp; Selling, Negotiating, Social Psychology\u003c\/td\u003e\n      \u003c\/tr\u003e\n    \u003c\/tbody\u003e\n  \u003c\/table\u003e\n\n  \u003ch3 style=\"color: #2c3e50; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eExtended Synopsis\u003c\/h3\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003eWhether you realize it or not, if you are pitching a product, an idea, or yourself, you are in sales. In \u003cem\u003eTo Sell Is Human\u003c\/em\u003e, bestselling author Daniel H. Pink completely redefines the concept of selling for the modern era, offering highly practical tools designed to move and influence others more effectively.\u003c\/p\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003eThis comprehensive guide dismantles outdated paradigms by revealing the new ABCs of selling—moving past the old adage of \"Always Be Closing.\" Pink explains why extroverts do not necessarily make the best salespeople and introduces six powerful successors to the traditional elevator pitch. Complete with empirical behavioral charts, rules for understanding alternative perspectives, and five distinct framing strategies to make any message more persuasive, this book fundamentally shifts how professionals navigate daily interactions and business negotiations.\u003c\/p\u003e\n\n  \u003ch3 style=\"color: #2c3e50; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eReader Targeting\u003c\/h3\u003e\n  \u003cul style=\"margin-bottom: 15px; padding-left: 20px;\"\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003eProfessionals in all industries looking to improve their daily negotiation and persuasion skills.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003eEntrepreneurs, freelancers, and leaders who regularly pitch ideas, products, or services.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003eIndividuals interested in the intersection of social psychology and modern business behavior.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3 style=\"color: #2c3e50; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eAbout the Author\u003c\/h3\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003e\u003cstrong\u003eDaniel H. Pink\u003c\/strong\u003e is a leading behavioral business thinker and the author of multiple bestselling books that analyze the changing nature of work, human motivation, and the psychological mechanics of modern commerce.\u003c\/p\u003e\n\n  \u003ch3 style=\"color: #2c3e50; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eAccolades \u0026amp; Awards\u003c\/h3\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003e\u003cem\u003eTo Sell Is Human\u003c\/em\u003e is widely recognized as a definitive, bestselling guide in the business and social psychology genres, shaping modern corporate training programs and communication strategies globally.\u003c\/p\u003e\n\n  \u003cscript type=\"application\/ld+json\"\u003e\n  {\n    \"@context\": \"https:\/\/schema.org\",\n    \"@type\": \"Book\",\n    \"name\": \"To Sell Is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others\",\n    \"author\": {\n      \"@type\": \"Person\",\n      \"name\": \"Daniel H. 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