{"product_id":"turn-on-steven-goldstein-9780062911698","title":"The Turn-On | Steven Goldstein","description":"\u003csection class=\"product-description\" style=\"color: #1a1a1a; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; line-height: 1.6;\"\u003e\n  \u003ch2 style=\"color: #8B0000; font-size: 1.75em; margin-bottom: 15px; border-bottom: 2px solid #8B0000; padding-bottom: 5px;\"\u003eThe Turn-On: How the Powerful Make Us Like Them-from Washington to Wall Street to Hollywood\u003c\/h2\u003e\n  \n  \u003ctable style=\"border-collapse: collapse; width: 100%; margin-bottom: 25px; font-size: 0.95em; border: 1px solid #e0e0e0;\"\u003e\n    \u003ctbody\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000; width: 30%;\"\u003eISBN-13\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003e9780062911698\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003eISBN-10\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003e0062911694\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003eAuthor\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eSteven Goldstein\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003eFormat\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eHardcover\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003ePublisher\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eHarper Business\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003ePublication Date\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eOctober 22, 2019\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003ePage Count\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003e368\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003eSubjects\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eSocial Psychology, Popular Culture, Personal Success\u003c\/td\u003e\n      \u003c\/tr\u003e\n    \u003c\/tbody\u003e\n  \u003c\/table\u003e\n\n  \u003ch3 style=\"color: #8B0000; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eExtended Synopsis\u003c\/h3\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003eWhy do we gravitate toward certain public figures—from political leaders to Hollywood celebrities—while others leave us cold? In \u003cem\u003eThe Turn-On\u003c\/em\u003e, author and strategist Steven Goldstein breaks down the mechanics of the \"likeability\" industry. Drawing on twenty-five years of experience as a television producer, Congressional lawyer, and civil rights leader, Goldstein explores how powerful individuals manufacture, maintain, or destroy their public image.\u003c\/p\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003eGoldstein introduces a proprietary paradigm for understanding how the public \"falls in like\" with figures in politics, business, and entertainment. By identifying eight core traits of likeability—captivation, hope, authenticity, relatability, protectiveness, reliability, perceptiveness, and compassion—he reveals how these qualities are paired to deepen our personal connections to public figures. This book goes behind the scenes to expose the gurus shaping these narratives, offering readers a critical framework to evaluate media appearances and providing actionable tools to cultivate their own likeability in any professional or personal environment.\u003c\/p\u003e\n\n  \u003ch3 style=\"color: #8B0000; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eAccolades \u0026amp; Key Features\u003c\/h3\u003e\n  \u003cul style=\"margin-bottom: 15px; padding-left: 20px;\"\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003e\n\u003cstrong\u003eThe Paradigm of Likeability:\u003c\/strong\u003e Introduces eight essential traits that determine how we emotionally bond with public figures.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003e\n\u003cstrong\u003eInsider Analysis:\u003c\/strong\u003e Leverages the author’s diverse career in television, law, and civil rights to pull back the curtain on image management.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003e\n\u003cstrong\u003ePractical Application:\u003c\/strong\u003e Provides tools for readers to analyze celebrity reinventions and improve their own personal influence.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003e\n\u003cstrong\u003eCase Studies:\u003c\/strong\u003e Examines real-world figures such as Barack and Michelle Obama, Donald Trump, Warren Buffett, and various entertainment stars.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3 style=\"color: #8B0000; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eReader Targeting\u003c\/h3\u003e\n  \u003cul style=\"margin-bottom: 15px; padding-left: 20px;\"\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003eStudents and professionals in communications, public relations, and political science.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003eReaders interested in social psychology and the behavioral mechanics of celebrity culture.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003eIndividuals seeking to understand the influence of media narratives on public opinion and personal success.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3 style=\"color: #8B0000; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eAbout the Author\u003c\/h3\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003e\u003cstrong\u003eSteven Goldstein\u003c\/strong\u003e is a versatile strategist whose career spans the sectors of television production, Congressional law, and civil rights leadership. As a communications advisor to corporate and political figures, he has navigated the highest levels of American power, providing him with a unique vantage point on the manufacture and maintenance of public identity.\u003c\/p\u003e\n\n  \u003cscript type=\"application\/ld+json\"\u003e\n  {\n    \"@context\": \"https:\/\/schema.org\",\n    \"@type\": \"Book\",\n    \"name\": \"The Turn-On: How the Powerful Make Us Like Them—from Washington to Wall Street to Hollywood\",\n    \"author\": {\n      \"@type\": \"Person\",\n      \"name\": \"Steven Goldstein\"\n    },\n    \"isbn\": \"9780062911698\",\n    \"numberOfPages\": \"368\",\n    \"bookEdition\": \"First Hardcover Edition\",\n    \"publisher\": {\n      \"@type\": \"Organization\",\n      \"name\": \"Harper Business\"\n    },\n    \"datePublished\": \"2019-10-22\",\n    \"bookFormat\": \"https:\/\/schema.org\/Hardcover\",\n    \"inLanguage\": \"English\",\n    \"description\": \"Steven Goldstein uncovers the science of public likeability, revealing how politicians, CEOs, and celebrities manufacture or destroy their image.\",\n    \"offers\": {\n      \"@type\": \"Offer\",\n      \"availability\": \"https:\/\/schema.org\/InStock\"\n    },\n    \"about\": [\n      {\n        \"@type\": \"Thing\",\n        \"name\": \"Social Psychology\",\n        \"sameAs\": \"https:\/\/en.wikipedia.org\/wiki\/Social_psychology\"\n      },\n      {\n        \"@type\": \"Thing\",\n        \"name\": \"Public Relations\",\n        \"sameAs\": \"https:\/\/en.wikipedia.org\/wiki\/Public_relations\"\n      }\n    ]\n  }\n  \u003c\/script\u003e\n\n  \u003chr style=\"border: 0; height: 1px; background: #8B0000; margin: 30px 0;\"\u003e\n  \u003cp style=\"text-align: center; font-weight: bold; color: #8B0000; font-size: 1.1em; letter-spacing: 0.5px; text-transform: uppercase;\"\u003eBust-Down Books: More Than a Bookstore\u003c\/p\u003e\n\u003c\/section\u003e","brand":"Bust-Down Books","offers":[{"title":"Default Title","offer_id":50499261628731,"sku":"0062911694","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2077\/7531\/files\/9780062911698.jpg?v=1782718579","url":"https:\/\/bustdownbooks.com\/products\/turn-on-steven-goldstein-9780062911698","provider":"Bust-Down Books","version":"1.0","type":"link"}