{"product_id":"unreasonable-hospitality-will-guidara-9780593418574","title":"Unreasonable Hospitality | Will Guidara","description":"\u003csection class=\"product-description\" style=\"color: #1a1a1a; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; line-height: 1.6;\"\u003e\n  \u003ch2 style=\"color: #8B0000; font-size: 1.75em; margin-bottom: 15px; border-bottom: 2px solid #8B0000; padding-bottom: 5px;\"\u003eUnreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect\u003c\/h2\u003e\n  \n  \u003ctable style=\"border-collapse: collapse; width: 100%; margin-bottom: 25px; font-size: 0.95em; border: 1px solid #e0e0e0;\"\u003e\n    \u003ctbody\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000; width: 30%;\"\u003eISBN-13\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003e9780593418574\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003eISBN-10\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003e0593418573\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003eAuthor\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eWill Guidara\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003eCredit\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eSimon Sinek (Foreword \u0026amp; Introduction)\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003eFormat\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eHardcover\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003ePublisher\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eOptimism Press\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003ePublication Date\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eOctober 25, 2022\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom: 1px solid #e0e0e0;\"\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003ePage Count\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003e288\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003cth style=\"text-align: left; padding: 10px; background-color: #f9f9f9; color: #8B0000;\"\u003eSubjects\u003c\/th\u003e\n        \u003ctd style=\"padding: 10px; color: #1a1a1a;\"\u003eLeadership, Hospitality \u0026amp; Tourism, Workplace Culture\u003c\/td\u003e\n      \u003c\/tr\u003e\n    \u003c\/tbody\u003e\n  \u003c\/table\u003e\n\n  \u003ch3 style=\"color: #8B0000; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eExtended Synopsis\u003c\/h3\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003eIn the New York Times bestseller \u003cem\u003eUnreasonable Hospitality\u003c\/em\u003e, Will Guidara shares the remarkable story of how he transformed Eleven Madison Park from a struggling two-star brasserie into the best restaurant in the world. Taking the helm at just twenty-six, Guidara achieved this unprecedented success not just through culinary excellence, but through a radical reinvention of service. He forged a true, collaborative partnership between the kitchen and the dining room, prioritizing over-the-top, bespoke hospitality above all else.\u003c\/p\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003eThrough captivating anecdotes—like arranging a magical Central Park sledding trip for a family seeing snow for the first time, or converting a private dining room into a tropical beach to console guests with a canceled vacation—Guidara proves that memorable service is about intention. Crucially, he demonstrates that this philosophy extends beyond the customer to the team itself. Guidara reveals why giving more is often the solution to pernicious business dilemmas and how empowering every employee to think like an owner unlocks pure magic. \u003cem\u003eUnreasonable Hospitality\u003c\/em\u003e is a powerful manifesto, arguing that any organization, in any industry, can choose to be a hospitality business and turn ordinary transactions into extraordinary, lasting experiences.\u003c\/p\u003e\n\n  \u003ch3 style=\"color: #8B0000; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eKey Concepts \u0026amp; Features\u003c\/h3\u003e\n  \u003cul style=\"margin-bottom: 15px; padding-left: 20px;\"\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003e\n\u003cstrong\u003eBespoke Service:\u003c\/strong\u003e Discover the incredible ROI of surprising customers with thoughtful, highly personalized gestures.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003e\n\u003cstrong\u003eTeam Empowerment:\u003c\/strong\u003e Learn how training your staff to deliver praise and criticism with intention builds a unified, ownership-minded culture.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003e\n\u003cstrong\u003eUniversal Hospitality:\u003c\/strong\u003e Understand how the principles that elevate fine dining can be applied to revolutionize any business or industry.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3 style=\"color: #8B0000; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eReader Targeting\u003c\/h3\u003e\n  \u003cul style=\"margin-bottom: 15px; padding-left: 20px;\"\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003eBusiness leaders, entrepreneurs, and managers aiming to elevate their company culture and customer retention.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003eProfessionals in the culinary, travel, tourism, and service industries seeking to deliver world-class experiences.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom: 5px;\"\u003eFans of Simon Sinek and readers interested in innovative leadership strategies and organizational psychology.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3 style=\"color: #8B0000; font-size: 1.25em; margin-top: 20px; margin-bottom: 10px;\"\u003eAbout the Author\u003c\/h3\u003e\n  \u003cp style=\"margin-bottom: 15px;\"\u003e\u003cstrong\u003eWill Guidara\u003c\/strong\u003e is an acclaimed restaurateur and the former co-owner of the Make It Nice hospitality group, which included Eleven Madison Park, the NoMad restaurants, and Davies and Brook. Under his leadership, Eleven Madison Park received four stars from the \u003cem\u003eNew York Times\u003c\/em\u003e, three Michelin stars, and was named first on the list of the World's 50 Best Restaurants. The book features a foreword and introduction by bestselling author and leadership expert \u003cstrong\u003eSimon Sinek\u003c\/strong\u003e.\u003c\/p\u003e\n\n  \u003cscript type=\"application\/ld+json\"\u003e\n  {\n    \"@context\": \"https:\/\/schema.org\",\n    \"@type\": \"Book\",\n    \"name\": \"Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect\",\n    \"author\": {\n      \"@type\": \"Person\",\n      \"name\": \"Will Guidara\"\n    },\n    \"isbn\": \"9780593418574\",\n    \"numberOfPages\": \"288\",\n    \"publisher\": {\n      \"@type\": \"Organization\",\n      \"name\": \"Optimism Press\"\n    },\n    \"datePublished\": \"2022-10-25\",\n    \"bookFormat\": \"https:\/\/schema.org\/Hardcover\",\n    \"inLanguage\": \"English\",\n    \"description\": \"Explore Will Guidara's Unreasonable Hospitality. 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