{"product_id":"what-your-customer-wants-and-cant-tell-you-melina-palmer-9781642505627","title":"What Your Customer Wants and Can't Tell You | Melina Palmer","description":"\u003ch2\u003eWhat Your Customer Wants and Can't Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics | Melina Palmer\u003c\/h2\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eMarketing Research\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eUse the Science of Behavioral Economics to Understand Why People Buy\u003c\/h3\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cem\u003e\"The most important business book to come out in years.\"\u003c\/em\u003e\u003cbr\u003e\u003cstrong\u003e—Michael F. Schein, author and columnist for Forbes, Inc, and Psychology Today\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp\u003e2022 First Place Category Winner CIBA (Chanticleer International Book Awards) and \u003cstrong\u003e#1 New Release in Business Encyclopedias, Marketing Research, Customer Relations, and Customer Service\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eWhat Your Customer Wants (And Can't Tell You) \u003c\/em\u003eexplains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better \"brain-friendly\" brand messaging, and be a more effective leader.\u003c\/p\u003e\n\u003ch3\u003eBehavioral economics is the marketing research future of brands and business.\u003c\/h3\u003e\n\u003cp\u003eThis book goes \u003cstrong\u003ebeyond an academic understanding of behavioral economics\u003c\/strong\u003e and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert \u003cstrong\u003eMelina Palmer\u003c\/strong\u003e helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits.\u003c\/p\u003e\n\u003ch3\u003eDiscover information and tools you can actually use to influence consumers.\u003c\/h3\u003e\n\u003cp\u003eGo beyond data science for business and apply behavioral economics. Learn how the consumer brain works. Become a better leader and creatively and effectively market your brand by understanding the true needs of your customers.\u003c\/p\u003e\n\u003ch3\u003eDramatically improve your effectiveness as a leader and marketer with the practical tools in this book:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eReal-world examples that bring a concept to life and make it stick\u003c\/li\u003e\n\u003cli\u003eIdeas to help you with problem solving for your business\u003c\/li\u003e\n\u003cli\u003eWays to hack your brain into coming up with innovative programs, products, and initiatives\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf you liked marketing and business books like \u003cem\u003eNudge\u003c\/em\u003e, \u003cem\u003ePredictably Irrational\u003c\/em\u003e, or \u003cem\u003eThis is Marketing\u003c\/em\u003e by Seth Godin, you'll love \u003cem\u003eWhat Your Customer Wants (And Can't Tell You)\u003c\/em\u003e.\u003c\/p\u003e","brand":"Bust-Down Books","offers":[{"title":"Default Title","offer_id":51512047763771,"sku":"1642505625","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2077\/7531\/files\/9781642505627.jpg?v=1785500952","url":"https:\/\/bustdownbooks.com\/products\/what-your-customer-wants-and-cant-tell-you-melina-palmer-9781642505627","provider":"Bust-Down Books","version":"1.0","type":"link"}