{"product_id":"wwe-stone-cold-truth-steve-austin-9781476751689","title":"WWE: The Stone Cold Truth by Steve Austin","description":"\u003csection class=\"product-description\"\u003e\n  \u003ch2\u003eWWE: The Stone Cold Truth: An Autobiographical Case Study on Character Development and Professional Wrestling Dynamics\u003c\/h2\u003e\n  \n  \u003ctable border=\"1\" cellpadding=\"8\" cellspacing=\"0\" style=\"border-collapse: collapse; width: 100%; margin-bottom: 20px;\"\u003e\n    \u003ctbody\u003e\n      \u003ctr\u003e\n        \u003cth style=\"text-align: left; background-color: #f4f4f4;\"\u003eISBN-13\u003c\/th\u003e\n        \u003ctd\u003e9781476751689\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003cth style=\"text-align: left; background-color: #f4f4f4;\"\u003eISBN-10\u003c\/th\u003e\n        \u003ctd\u003e1476751684\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003cth style=\"text-align: left; background-color: #f4f4f4;\"\u003eAuthor\u003c\/th\u003e\n        \u003ctd\u003eSteve Austin (with Jim Ross)\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003cth style=\"text-align: left; background-color: #f4f4f4;\"\u003eEdition\u003c\/th\u003e\n        \u003ctd\u003ePaperback\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003cth style=\"text-align: left; background-color: #f4f4f4;\"\u003eBinding\u003c\/th\u003e\n        \u003ctd\u003ePaperback\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003cth style=\"text-align: left; background-color: #f4f4f4;\"\u003ePublisher\u003c\/th\u003e\n        \u003ctd\u003eGallery Books\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003cth style=\"text-align: left; background-color: #f4f4f4;\"\u003ePublication Year\u003c\/th\u003e\n        \u003ctd\u003e2013\u003c\/td\u003e\n      \u003c\/tr\u003e\n    \u003c\/tbody\u003e\n  \u003c\/table\u003e\n\n  \u003ch3\u003eTechnical Synopsis\u003c\/h3\u003e\n  \u003cp\u003eThis primary source document provides an unvarnished examination of the professional wrestling industry through the lens of one of its most pivotal figures. Co-authored by industry veteran Jim Ross, the text breaks down the creation, marketing, and execution of the \"Stone Cold\" persona. It explores the operational mechanics of sports entertainment, the physical toll of the profession, and the sociological impact of the character on the broader dynamics of the wrestling industry during its peak expansion.\u003c\/p\u003e\n\n  \u003ch3\u003eTarget Audience \u0026amp; Reader Targeting\u003c\/h3\u003e\n  \u003cp\u003eTargeted toward sports entertainment historians, cultural sociologists, media analysts, and researchers studying character branding and performance arts.\u003c\/p\u003e\n\n  \u003ch3\u003eAuthor Biography\u003c\/h3\u003e\n  \u003cp\u003eSteve Austin is an American media personality, actor, and retired professional wrestler. He is widely recognized as one of the most influential figures in the history of sports entertainment, credited with leading the industry's significant late-1990s cultural and financial boom.\u003c\/p\u003e\n\n  \u003chr style=\"margin: 20px 0;\"\u003e\n  \u003cp style=\"text-align: center; font-weight: bold;\"\u003eBust-Down Books: The Name People Trust\u003c\/p\u003e\n\n  \u003cscript type=\"application\/ld+json\"\u003e\n  {\n    \"@context\": \"https:\/\/schema.org\",\n    \"@type\": \"Book\",\n    \"name\": \"WWE: The Stone Cold Truth\",\n    \"author\": {\n      \"@type\": \"Person\",\n      \"name\": \"Steve Austin\"\n    },\n    \"isbn\": \"9781476751689\",\n    \"bookFormat\": \"https:\/\/schema.org\/Paperback\",\n    \"publisher\": {\n      \"@type\": \"Organization\",\n      \"name\": \"Gallery Books\"\n    },\n    \"datePublished\": \"2013\",\n    \"bookEdition\": \"Paperback\"\n  }\n  \u003c\/script\u003e\n\u003c\/section\u003e","brand":"Bust-Down Books","offers":[{"title":"Default Title","offer_id":48945920475451,"sku":"1476751684","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2077\/7531\/files\/9781476751689.jpg?v=1779313517","url":"https:\/\/bustdownbooks.com\/products\/wwe-stone-cold-truth-steve-austin-9781476751689","provider":"Bust-Down Books","version":"1.0","type":"link"}