THE LEAN STARTUP || A Book That a Corporation is Incomplete Without

💲INTERNATIONAL BESTSELLING SENSATION💲

THE LEAN STARTUP: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries || #1 Bestseller in LEAN Management Philosophy || How Constant Innovation in Startup Strategies Creates Radically Successful Businesses || The Lean Startup Guide for everything needed to be a Legendary Leader

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

“Mandatory reading for entrepreneurs”
- Dan Heatt

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

“The only way to win is to learn faster than anyone else.”
- Eric Ries, The Lean Startup

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

“if you cannot fail, you cannot learn.”
- Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late.

WHO IS ERIC RIES AND WHY IS HE THE #1 MOST INFLUENTIAL CONSULTANT IN LEAN MANAGEMENT PRINCIPLES AND PHILOSPOHIES

Eric Ries is an entrepreneur and author of the popular blog Startup Lessons Learned. He co-founded and served as CTO of IMVU, his third startup, and has had plenty of startup failures along the way. He is a frequent speaker at business events, has advised a number of startups, large companies, and venture capital firms on business and product strategy, and is an Entrepreneur-in-Residence at Harvard Business School.