Getting to Yes by Roger Fisher and William Ury || Negotiation & Sales

Getting to Yes: Negotiating an Agreement Without Giving In
by Roger Fisher and William Ury

With Contributions from Bruce Patton in the Revised Editions || Sales and Management Negotiations Book || Harvard Negotiation Project

A classically coveted seminal work on negotiation and conflict resolution. This book, based on the principles developed by the Harvard Negotiation Project, introduces a method known as "principled negotiation." This approach emphasizes separating the people from the problem, focusing on interests rather than positions, and generating options for mutual gain.

The book is structured to provide practical, step-by-step strategies for reaching mutually beneficial agreements in various contexts, from personal disputes to professional negotiations. It advocates for fair and efficient negotiation processes that preserve relationships and produce wise outcomes.

Getting to Yes has been widely acclaimed for its clear, concise, and actionable advice, making it a cornerstone text in the field of negotiation.