I Know It When I See It: A Modern Fable About Quality

I Know It When I See It: A Modern Fable about Quality by John Guaspari || 1991 Edition || Best in Business & Economics || Businesses Required Reading for Associates and Executives Alike || Econ and Money Book Best Insights

As it points out what to do and what not to do in the pursuit of quality and market share, the book illustrates the ups and downs of Punctuation, Inc., the mythical company founded by the inventor of punctuation. 

John Guaspari's instructive and amusing fable about "Quality" has been a favorite in the business world since it was first published in 1985.

This thought-provoking and entertaining little book takes only an hour or two to read, but the author intends for its message to stick with you for a lifetime.

GETABSTRACT  recommends this book to executives, managers, customer-service employees and those who run their own businesses.