Marketing Warfare by Al Ries & Jack Trout

MARKETING WARFARE: How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-lines look at the cola war, the computer war, the burger war, and the beer war! by Al Ries & Jack Trout - The authors of POSITIONING || BEST BOOKS ON BUSINESS & MARKETING STRATEGY || A No-Nonsense Guide Book Instructional Manual for Authentic Corporate Leadership || Best Executive Book Series for 40 years running

Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, world-renowned marketing strategists Al Ries and Jack Trout present this special FIRST EDITION ANTIQUE COLLECTOR’S SPECIAL - Featuring the latest, most powerful tactics and an original perspective on why marketing warfare is even more crucial for today's companies.

"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."
-Newsweek

Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, world-renowned marketing strategists Al Ries and Jack Trout present this special FIRST EDITION ANTIQUE COLLECTOR’S SPECIAL - Featuring the latest, most powerful tactics and an original perspective on why marketing warfare is even more crucial for today's companies.

"Revolutionary! Surprising!"
- Business Week

THE ORIGINAL and strategy-packed guide gives smart marketers the keys to battling the right type of warfare: defensive, offensive, flanking, or guerrilla. It also offers new, in-depth analyses of some of the most phenomenal marketing successes and blunders of the past two decades-including Volkswagen, Sony, Coca-Cola, Budweiser, IBM, and McDonald's

"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."
- USA Today

Also featuring long with annotated reproductions of winning and losing ads. Marketing Warfare is the indispensable book that wrote the rules-and continues to rewrite them for the next marketing generation! Book jacket.