Adcult USA | James B. Twitchell

Adcult USA: The Triumph of Advertising in American Culture | James B. Twitchell

How did commercial messaging transform from mere sales pitch into the very fabric of American society? James B. Twitchell investigates in Adcult USA.

We see them in flashing kaleidoscopes of color and sound on television, splashes of neon on billboards, on glossy spreads in newspapers and magazines.

We hear the peppy jingles on the radio.

We even find them being sneaked past us as underwriting on public television and radio.

Advertising is like a song Americans can't get out of their heads.

About the Author:

James B. Twitchell: American Author

James B. Twitchell is the author of many books, including Carnival Culture: The Trashing of Taste in America, and Lead Us Into Temptation: The Triumph of American Materialism, both published by Columbia.

Summary:

Consumer culture, mass media, and corporate messaging. James B. Twitchell explores how advertising conquered American society in the book Adcult USA.

Book Data:

• ISBN-13: 9780231103251
• ISBN-10: 0231103255
• Pages: 279
• Publication Date: 1996-03-15
• Book Binding: Paperback
• Edition: Reprint / Paperback Edition
• Publisher: Columbia University Press
• Language: English
• Author: James B. Twitchell

BISAC Categories:

• SOCIAL SCIENCE / Popular Culture
• BUSINESS & ECONOMICS / Advertising & Promotion

BIC/Thema Classifications:

• Cultural studies (JF)