An American's Guide To Doing Business In China: Negotiating Contracts And Agreements; Understanding Culture and Customs; Marketing Products and Services

By Mike Saxon

A practical, insider’s guide to navigating the complexities of the Chinese business landscape. With over two decades of experience, Mike Saxon delivers a comprehensive manual for American entrepreneurs and executives entering the world’s fastest-growing market.

Book Synopsis

This authoritative guide covers everything from negotiating contracts and finding manufacturing partners to understanding Chinese culture, customs, and consumer behavior. Saxon demystifies the challenges of doing business in China and offers actionable strategies for success in a market full of opportunity—and risk.

Key Topics

• Negotiating contracts and agreements
• Understanding Chinese business etiquette and culture
• Marketing and advertising to Chinese consumers
• Hiring, location selection, and legal considerations

Perfect For

• Entrepreneurs and business owners
• Corporate professionals expanding into China
• Students of international business and trade
• Anyone seeking to understand U.S.–China commerce

Product Details

• Publisher: Adams Media
• Publication Date: October 30, 2006
• Format: Paperback
• ISBN: 9781593377304
• Pages: 256
• Dimensions: 5.5 x 0.71 x 8.5 inches