Trump: The Art of the Deal | Donald J. Trump

Trump: The Art of the Deal

Extended Synopsis

Part memoir and part business strategy guide, Trump: The Art of the Deal offers an unparalleled deep dive into the foundational principles and bold strategies that propelled Donald J. Trump to the absolute pinnacle of the real estate industry. Published originally in 1987 as an instant bestseller, this business classic provides readers with an unprecedented behind-the-scenes look at the deal-making mindset of a billionaire entrepreneur.

Co-authored by journalist Tony Schwartz, the book details some of Trump's most iconic and complex deals. Readers are taken onto the construction sites and into the boardroom during the development of Trump Tower, the miraculous transformation of the Grand Hyatt Hotel, and the famously efficient renovation of Wollman Rink. Along the way, Trump shares his signature 11-Step Formula for Success, heavily inspired by the power of positive thinking, to guide readers through risk assessment, opportunity capitalization, and high-stakes negotiation.

Beyond simple real estate mastery, The Art of the Deal explores the tremendous power of branding and leverage. By unpacking how to utilize uncertainty to create winning partnerships, this indispensable resource offers a candid perspective on what it takes to build a recognizable global empire from the ground up, making it essential reading for business professionals at all levels.

Reader Targeting

• Entrepreneurs seeking to learn the fundamentals of deal-making and business risk assessment.
• Real estate investors looking to master property investment and business expansion methods.
• Business strategists and negotiation enthusiasts aiming to leverage uncertainty and scale their enterprises.

Accolades & Awards

• Ranked in the Top 25 Business Strategy Books of All Time.
• Ranked in the Top 50 Books on Growth Potential and Capitalization.
• Praised by Forbes as "A compelling blend of business acumen and personal anecdotes."
• Hailed by the Wall Street Journal as "An essential read for anyone serious about understanding the mindset of a top-tier entrepreneur."

Author Biographies

Donald J. Trump is a renowned business magnate, real estate developer, television producer, and the 45th and 47th President of the United States. Through iconic properties and a globally recognized brand, he has spent decades shaping the skyline of New York City and defining modern deal-making.

Tony Schwartz is an accomplished American journalist and author. His collaboration on The Art of the Deal helped capture the definitive voice and energetic business philosophy that introduced Donald Trump to a massive mainstream audience.

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