Consumption Economics | J.B. Wood, Todd Hewlin & Thomas E. Lah

Consumption Economics: The New Rules of Tech

Extended Synopsis

In an era dominated by cloud computing, managed services, and the rise of consumer technology, tech companies face a paradigm shift that goes far beyond their product lines. Consumption Economics serves as a definitive owner's manual for executives navigating the fundamental disruption of traditional business models. The authors argue that future customers are abandoning heavy CapEx expenditures in favor of OpEx-based models, where payment is tied directly to the successful consumption of business value.

This book details how companies can react to this shift in risk, providing strategies to avoid the trap of product commoditization while pursuing new stages of profitable growth. By exploring tools designed to eliminate the cost and complexity barriers legacy technology created, the authors offer a roadmap for leaders aiming to transition their organizations successfully into the next generation of enterprise tech.

Reader Targeting

• C-suite executives and senior leadership in technology and SaaS organizations.
• Business strategists focusing on shifting from legacy models to cloud and subscription-based revenue streams.
• Professionals analyzing enterprise financial structures and the economic impact of technological adoption.

About the Authors

J.B. Wood, Todd Hewlin, and Thomas E. Lah are recognized experts in technology business management. Their collaborative work focuses on helping tech companies navigate the transition from product-centric models to customer-success and consumption-based strategies, providing actionable insights for thriving in modern economic landscapes.

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