Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

By Ed Catmull with Amy Wallace

An insightful guide into Pixar’s creative process and leadership philosophy.

Overview

Ed Catmull, co-founder of Pixar Animation Studios, takes readers inside the legendary company to explore the principles of fostering creativity and innovation in a corporate environment. Through engaging storytelling and real-world lessons, Creativity, Inc. reveals the strategies that have made Pixar one of the most successful animation studios in history.

Key Features

• Leadership & Management – Learn how to build a company culture that encourages creativity and risk-taking.
• Creative Process – Gain insight into Pixar’s famous “Braintrust” sessions and how great stories are developed.
• Business Innovation – Discover how fostering open communication leads to groundbreaking ideas.
• Lessons from the Film Industry – Understand the business side of creativity through case studies of Pixar’s greatest successes.
• Overcoming Obstacles – Learn how to identify and eliminate unseen barriers to success in your organization.

Who Should Read This?

• Entrepreneurs & Business Leaders – Develop strategies to cultivate a creative and productive workplace.
• Artists & Creatives – Gain inspiration from Pixar’s approach to storytelling and innovation.
• Corporate Executives – Understand the importance of fostering open dialogue and risk-taking in business.
• Fans of Pixar & Film Enthusiasts – Get an insider’s view of how some of the world’s most beloved animated films were created.

Why Choose This Book?

Written with candor and wisdom, Creativity, Inc. is more than just a book on Pixar’s history—it is a guide to leading with integrity, embracing failure as part of the process, and unlocking the creative potential of teams. Whether you are a leader, entrepreneur, or creative professional, this book provides invaluable lessons on fostering innovation and long-term success.

ISBN-13: 9780812993011

ISBN-10: 0812993012