How to Write an eCommerce Business Plan | L. Manning Ross

Businessplan.com: How to Write an Ecommerce Business Plan

Extended Synopsis

Because electronic commerce radically shifted the global business landscape, traditional rules for writing business plans became obsolete. Businessplan.com: How to Write an Ecommerce Business Plan provides a leading-edge, innovative business tool designed to help entrepreneurs successfully leapfrog into the digital marketplace. Moving far beyond old-school planning models, this guide instructs founders on how to take advantage of unprecedented internet opportunities through a highly structured, digitally-focused framework.

This comprehensive manual supplies readers with detailed yet simple instructions for developing a customized plan, alongside practical worksheets to streamline the writing process. It includes sample text for every essential section, over 100 industry contacts (including funding sources), and step-by-step strategies for developing tactical marketing funnels, attracting investors with a one-page summary, and successfully structuring websites, intranets, and extranets.

Reader Targeting

• E-commerce founders and digital entrepreneurs seeking a structured approach to building and funding a web-based business.
• Business students and strategic planners needing foundational texts on electronic revenue models and internet infrastructure.
• Marketing professionals looking for tactical blueprints to integrate digital marketing with overarching business objectives.

About the Author

L. Manning Ross (Lynn Manning Ross) is an author and business strategist who documented the critical shift in entrepreneurial planning during the dot-com era. Specializing in the structural and strategic requirements of digital commerce, Ross's work provides a comprehensive bridge between traditional business management and the rapidly evolving mechanics of internet enterprise.

Accolades & Awards

Part of the highly regarded PSI Successful Business Library, this guide is recognized as a foundational tool for dot-com era entrepreneurs, offering a practical and historically significant look at digital business structuring and venture funding.

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