Million Dollar Weekend | Noah Kagan

Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

Extended Synopsis

Now is the best time in history for entrepreneurship. The barriers to entry are at an all-time low, yet countless aspiring business owners remain trapped in the "wantrepreneur" phase, paralyzed by fear, endless brainstorming, or the belief that starting a business is too risky and unpredictable. In Million Dollar Weekend, AppSumo founder and CEO Noah Kagan dismantles these common excuses, revealing the exact, market-tested process he has used to launch seven different million-dollar businesses.

This book is a tactical, no-nonsense guide to overcoming "Creator’s Courage," validating your ideas so customers are excited to give you money, and automating your operations so your business grows while you sleep. Designed to be executed in a single weekend, Kagan’s surprisingly simple yet incredibly powerful framework provides the blueprint for transforming a side-hustle into a highly scalable, seven-figure enterprise, ultimately guiding readers toward true financial freedom and the life they’ve always dreamed of.

Intended Audience

This actionable playbook is essential reading for aspiring entrepreneurs, side-hustlers looking to scale, professionals seeking an exit from the traditional 9-to-5 grind, and anyone who wants a straightforward, low-risk, and highly effective methodology for launching a profitable business quickly.

Author Biographies

Noah Kagan is a prolific entrepreneur and the Chief Sumo at AppSumo.com, an 8-figure company dedicated to helping creators start and grow their businesses. Prior to his current successes, he was the 30th employee at Facebook, reporting directly to Mark Zuckerberg to build the Facebook Ads platform, and the 4th employee at Mint.com. He resides in Austin, Texas.

Tahl Raz is an award-winning journalist and bestselling author who translates complex ideas in business, technology, and social sciences into captivating stories. His previous co-authored works include the monumental classic Never Eat Alone and Never Split the Difference. He lives in New York City.

Accolades & Recognition

• An Instant New York Times Bestseller and Global Phenomenon.
• "Essential reading for the modern entrepreneur... I LOVE how he focuses on overcoming fear, not spending any money and making it happen all in a weekend." — Marie Forleo, New York Times bestselling author.
• "Noah Kagan changed my life. I created a business because of him... His writing and ideas are easy to follow and incredibly entertaining." — Sam Parr, founder of The Hustle.
• "I continue to cheer for him!" — Gary Vaynerchuk, CEO of Vaynermedia.

Further Reading & Recommendations

Readers who loved Million Dollar Weekend also highly recommend the following titles available in our catalog:

• Things The Rich Don't Want You To Know by Noah Kagan (ISBN: 9781798766842)
• Never Split the Difference by Chris Voss & Tahl Raz (ISBN: 9780062407801)
• The Psychology of Money by Morgan Housel (ISBN: 9780857197689)
• The 4-Hour Workweek by Timothy Ferriss (ISBN: 9780307465351)

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