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MKTG13: Principles of Marketing | Charles W. Lamb, Joseph F. Hair Jr., Joe Hair & Carl McDaniel Jr.

MKTG13: Principles of Marketing | Charles W. Lamb, Joseph F. Hair Jr., Joe Hair & Carl McDaniel Jr.

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MKTG from 4LTR Press connects students to the principles of marketing--bringing them to life through timely examples showing how they're applied at the world's top companies every day.
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