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Nudge by Richard Thaler & Cass Sunstein
Nudge by Richard Thaler & Cass Sunstein
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Nudge: The Final Edition
by Richard H. Thaler & Cass R. Sunstein
"An essential read loaded with good ideas that... all savers can use."
🧠 BEHAVIORAL ECONOMICS | PSYCHOLOGY | DECISION MAKING
An eye-opening exploration of choice architecture and how subtle shifts in our environment can drastically improve decision-making.
Extended Synopsis
Every day, we make vital decisions regarding personal finance, healthcare, and education. Yet, as humans susceptible to cognitive biases, we frequently make detrimental choices. In Nudge, Nobel laureate Richard Thaler and legal scholar Cass Sunstein introduce the concept of "choice architecture"—the idea that the environment in which we make decisions heavily influences the outcome.
The authors demonstrate how understanding the intricacies of human thought can allow for the design of environments that gently guide, or "nudge," individuals toward better choices without restricting their freedom. Using colorful real-world examples, the book offers a unique perspective on optimizing societal and personal outcomes in areas ranging from credit cards and mortgages to environmental preservation.
About the Authors & Accolades
Richard H. Thaler is a Nobel Prize-winning economist, and Cass R. Sunstein is a distinguished legal scholar and bestselling author.
Nudge is a New York Times bestseller with over 1.5 million copies sold, and was named a Best Book of the Year by The Economist and the Financial Times.
Reader Targeting
A must-read for policymakers, financial service executives, marketing professionals, and anyone fascinated by the intersection of psychology and economics in everyday life.
Technical Specifications
| ISBN-13 | 9780143137009 |
| Format | Paperback (Original) |
| Publisher | Penguin Books |
| Subjects | Finance, Investing, Economics |
Bust-Down Books: Best in the West Financial Literature
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