![Cookbook cover of 'Provecho [A Cookbook]: 100 Vegan Mexican Recipes to Celebrate Culture and Community' by Edgar Castrejón with images of Mexican food presented beautifully with an array of dishes on a dining table.](http://bustdownbooks.com/cdn/shop/files/9781984859112.jpg?v=1773168374&width=1946)
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Provecho: A Cookbook | Edgar Castrejón
Provecho: A Cookbook | Edgar Castrejón
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Provecho [A Cookbook]: 100 Vegan Mexican Recipes to Celebrate Culture and Community
by Edgar Castrejón
The Definitive Plant-Based Mexican Cookbook for a New Generation
🌱 TRADITION MEETS COMPASSION
Transforming culturally rich, meat-heavy classics into highly accessible, 30-minute vegan celebrations of family and home.
Extended Synopsis
In Provecho, first-generation Mexican American author Edgar Castrejón masterfully reimagines the dishes of his Oakland upbringing for a plant-based lifestyle. After transitioning to a vegan diet in college for health reasons, Castrejón feared losing the deep cultural and familial connections forged in the kitchen alongside his mother, aunts, and grandmother. His solution was to innovate, utilizing las manos mágicas to create healthier, meatless variations of the traditional Latin American recipes he grew up with.
The cookbook features one hundred ingenious recipes that honor traditional Mexican, Salvadoran, and Colombian influences while cooking with compassion. Prioritizing accessibility, many of the dishes take thirty minutes or less to prepare and rely on easy-to-find ingredients. The book is warmly organized by how meals are traditionally approached in Castrejón's family, featuring sections like La Mesa Llena (The Full Table), La Mañana Después de la Cruda (The Morning After), and Antojitos (Little Cravings). From No-Bake Enchiladas Verde with Jackfruit to Oat Milk Horchata, Provecho is an essential, authoritative text for modern, plant-based culinary exploration.
Author Biography
Edgar Castrejón is a recipe developer, food stylist, and photographer based in the San Francisco Bay Area. As a proud first-generation Mexican American, his work focuses on honoring his heritage by making traditional Latin American cuisine accessible to the plant-based community, blending cultural authenticity with modern nutritional awareness.
Reader Targeting
- Plant-Based Home Cooks: Individuals seeking highly flavorful, culturally authentic vegan recipes that don't require obscure ingredients.
- Latin American Culinary Enthusiasts: Readers looking to explore modern, health-conscious adaptations of traditional Mexican, Colombian, and Salvadoran dishes.
- Busy Professionals: Home chefs who require efficient, 30-minute meals without sacrificing nutritional value or taste.
Accolades & Awards
- Named one of the Best Cookbooks of the Year by the Boston Globe and Glamour.
- Highly praised by prominent culinary creators, including Nisha Vora, author of The Vegan Instant Pot Cookbook.
- Celebrated for its authentic representation of first-generation Mexican American culinary evolution.
Product Specifications
| ISBN-13: | 9781984859112 |
| ISBN-10: | 1984859110 |
| LCCN: | 2020053110 |
| Publisher: | Clarkson Potter & Ten Speed |
| Binding: | Hardcover |
| Publication Date: | 2021-10-12 |
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![Cookbook cover of 'Provecho [A Cookbook]: 100 Vegan Mexican Recipes to Celebrate Culture and Community' by Edgar Castrejón with images of Mexican food presented beautifully with an array of dishes on a dining table.](http://bustdownbooks.com/cdn/shop/files/9781984859112.jpg?v=1773168374&width=1445)